All posts by Thomas Prendergast

The Customer Centric Model


It has been my agenda for nearly 20 years to reform an industry that is for the most part built upon a shifting and unreliable foundation that has always been broken and is heading for total annihilation. If you have attempted to build a business in MLM you will relate to what I am addressing.

For over a decade this vision has grown in urgency and definition to help direct a broken industry towards developing a customer based centered direct sales model. All of this was originally inspired by a maverick move towards customer acquisition by a company called Trivita. In 2001 I was introduced to this new direction in MLM by the simple statement, just buy your customers. I had already been engaged in the MLM industry for nearly 10 years at that time. My first exposure to MLM was in 1992 with the first to market a consumer (customer) based ISP, nationwide dialup Internet access for $20 per month.

I have been an entrepreneur my whole adult life and a good portion of my teen years as well, with my first business started at the age of 14. Prior to my exposure to MLM, I was and still am a traditional business entrepreneur. Therefore to say, I found the MLM model of exclusive distribution to and consumption by distributors and only motivated to this action by pursuing profit; “alien, illogical and disturbing”.

Let me explain:

My introduction and very successful sojourn with Trivita helped me discover the stark contrast between the artificial economies of a distributor based sales company in contrast to a customer based sales company. I studied this comparison for many years and it became painfully clear, the reason traditional MLM fails, regardless of the compensation plan, regardless of the motivational speakers, regardless of the training to sell the “Hope and Dreams” as that is the only way to promote when the products and or services are frankly, always overpriced and usually underwhelmingly ineffective. There are very few exceptions. So the glaring difference I found in Trivita was the fact that for every distributor I recruited, I averaged 100 customers. Then the fact, I did not have to sell Hope and Dreams and instead, the pitch was just buy customers. The reaction from the potential distributor was always extremely positive and the close rate of a distributor was very high. When you factor in that every distributor usually meant 100 customers, the potential success was superior to anything else like it.

This was just a company that offered co-op acquisition of the leads and customers Trivita acquired via their infomercials and not much else. Even Trivita’s products lacked true demonstrability and the pricing was not competitive. The only viable benefit regarding being customer centric was the fact you could just buy customers, that for the most part, only about 20% stayed a viable reorder over the years.

Because of this one aspect with Trivita, I have enjoyed a significant income for over 10 years with little attention, a true residual income. Over the years as a vendor to the MLM industry, occasionally getting involved with a few companies because I was promised they were going to offer customer centric solutions. None of them ever did and in my opinion, the super majority of MLMs are run by greedy sociopathic owners, that understand the game and that being the 3 month rule. They build their businesses to inspire, motivate and separate their new distributors from as much money and contacts they can. They know their business model only attracts distributors seeking some semblance of financial success therefore they lay their snares with grand claims of Hopes and Dreams. I consider it borderline criminal. Now we finally arrive to the meat of this article, that being what is a true Customer Centric direct sales company look like. Being that there really isn’t any yet, we have to go to the imagination and vision that to some part is guided by good business principles and look at some of the true customer centric businesses on the scene today.

Amazon could easily be the epitome of customer centric.


Wow. “Earth’s Most Customer-Centric Company.”

That is big, it’s bold, and it’s risky for a brand to make the promise to fulfill on that 24/7 every week of the year.

Service recovery design pays off

Of course the shopping and purchasing experience on Amazon has been exceptional for years. But what if a customer has a post-purchase problem? A big part of customer experience design is a focus on “service recovery,” or designing and refining the process when something goes wrong for the customer. Beloved brands like Zipcar know this is a critical opportunity for delivering moments of delight.


It is all about Customer Satisfaction.

Let me repeat that,


The latest results from the American Customer Satisfaction Index reveals as the reigning and undisputed champ in both Internet retailing and across the entire department in overall customer satisfaction. Amazon’s CEO, Jeff Bezos perhaps more than any business leader has taken the philosophy of truly caring for the customer and ushered it into the digital era. Bezos has built a company from the ground up purely based off of the unbending, unyielding philosophy of serving the customer across all departments. With a 164 million Amazon customers, few would argue Bezos as the key architect of building an authentic, customer-centric company.

Pointers from the article 7 Customer Service Lessons from Amazon CEO Jeff Bezos

1. Don’t Just Listen to Your Customers, Understand Them

Everyone has to be able to work in a call center.”


2. Serve the Needs of the Customer

“We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.”


3. The Empty Chair

The Most Important Person in the Room “Focusing on the customer makes a company more resilient.”


4. Never Settle for 99%

“We’re not satisfied until it’s 100%.”


5. Respect Today’s Customer

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet,
they can each tell 6,000.”


6. Strive to Create a Customer-Centric Company

“If we can arrange things in such a way that our interests are aligned “with our customers, then in the long term that will work out really
“well for customers and it will work out really well for Amazon.”


7. Don’t Be Afraid to Apologize

“We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.”


Over the past nearly two decades, Amazon has held a steady pace of positive press due to their industry-altering company and great customer service. However back in 2009, the foundations of the online book mogul were shook when they remotely deleted copies of the books “1984” and “Animal Farm” from users’ Kindles. The incident prompted an outcry of Internet users to see the dark, “Big Brother” side of Amazon – one that Bezos had worked hard to steer clear of. Amazon quickly made an apology with the usual dry and inhuman statement from the press team. But what really turned people back towards Amazon, was an informal and heartfelt apology from Jeff Bezos:



From “MLM” aka “Network Marketing”,

to a sustainable Coop Customer based Marketing Platform!

Now the vision for a better kinder direct sale company

I have run MLM companies, built them, serviced them as a vendor and engaged with them as a distributor for more than 20 years. I have touched and serviced and influenced over 100 million associates over this period of time. The following is my agenda to change this industry to service the little guy and gal, offering a real solution to build a middle class sustainable income for everyone, not just the elite few, we know as “leaders” in their respective company.

1. A Viable and Competitive Product

First and foremost, the “company” must offer a viable product and or service that does what it says and better than any of their competitors and better yet, have a product or service that has no legitimate competition. I could go into great detail here about the MLM industry and their underwhelming and over priced products with many making spurious claims to eventually be shut down by the FDA, etc.

2. The Virtual Warehouse

This may be putting cart before the horse. Inspired by Amazon’s virtual warehousing for their merchants selling in Amazon, it is time the MLM industry moves forward with a similar solution. Storing your monthly product commitment in your spare bedroom, garages or den has been the standard fro decades. With today’s technology and database management abilities, there is no excuse to not move toward a virtual solution for distributors. This can be done in house by the company, or, use Amazon’s virtual warehousing that is available on a global scale.

This one upgrade to this industry will make reselling, shipping and distribution automated and easy for every distributor, regardless of location or available storage abilities. Bottom line is a doubling or greater movement of product.

3. Customer and Lead co-op acquisition

This is where the company marketing people run ads, driving vertically targeted prospects to an 800 number or website, acquiring quality pre enrolled prospects or customers who have purchased or best have enrolled into auto ship. The distributor’s contribution enhances the company’s budget and the “partnership” enhances the customer’s retention. The company also makes available to the distributor mailing lists to their “enrolled leads and customers” to assist in the continued purchases etc. It is a win win situation and is a proven technique as proven by Trivita.

4. Becoming an E Retailer (automated back office shipping)

Now that the distributors have their inventory, products and samples (if applicable), online, in an offsite virtual warehouse, the process to send product or samples becomes effective and easy. As simple as logging into the back office of their respective MLM company, entering the product (pulling from existing inventory and/or purchasing additional inventory), quantity, and drop ship address, with a simple click, the product or sample is easily on the way, while the distributor is still talking to their prospective client, prospect or distributor on the phone. This seamless process makes the potential growth of the company and distributor 100 times greater than the typical cumbersome processes today.

5. 800 telemarketing service platform

Today’s technologies not only make this proposed service affordable, but extremely effective. Typically, new distributors are assigned an ID# number. The number resides within the servers database to track sales, commissions, etc. of the distributor. Thus the hardest part is already done for an 800 sales number. [A little explanation of current tech] 800 number technology software interfaces display the originating number, or forwarded number. IE: If the distributor develops a radio commercial with a phone number (toll free or not) then forwards that number to the company 800 number, all he or she needs to do is register that number (via the back office) or calling it in. This way the telemarking operators receiving the incoming calls, or the technology, know who originated the call and the orders are taken and assigned appropriately to the distributor.

It can be as simple as the distributor takes a call from an ad, the prospects decides to buy the product. The distributor can easily 3 way into the 800 platform and assist the sale. It can be as easy as an ad running offering a product with the company main toll free number offering free shipping and handling with the special pin number. It can be very easy to build.


Imagine the projected results with the distributors taking the initiative, no more need for mentors, no more lead for narcissistic leadership, no more need for motivational events, because the motivation is found in the system and the results. Imagine!

6. API (Application Programming Interface).

Distributor selling on Amazon, Ebay, Alibaba, etc.

Basically, the MLM company has an API developed that interfaces with Amazon, Ebay, etc for the distributor. This allows the distributor to develop an online store on Ebay, Amazon, Alibaba, etc, drive and support the prospects and customers, but the sale interfaces through the company. Thereby the company controls the pricing, collects the money (connected to the distributor) and ships the product. All the collecting, shipping, tracking and commissions paid out is done by the company.

API: In computer programming, an application programming interface (API) is a set of routines, protocols, and tools for building software applications. An API expresses a software component in terms of its operations, inputs, outputs, and underlying types.

Basically allows the company to remotely control pricing,

merchant collection, shipping and communication via the

distributors Ebay, Amazon, etc. account

More about Amazon API:

More about Ebay API:

7. Retail Sales Only Sites (Widgets and actuals)

Traditional MLM companies give a distributor a self-replicated web site that is upfront and focused on selling the Hopes and Dreams of the opportunity, the money, the comp plan, the hype and flash of it all, designed to recruit more distributors. This is death to a retail customer. Very few MLM companies even consider a dedicated self-replicated retail sales only site for their various products. I have yet to even hear of any companies making a simple widget that allows the distributor to have the retail site hosted via the widget on their own domains, much less the ability to add any customization to it. Below is one of the first and rare MLM retail sites I am aware of. It sells the coffee, the coffee benefits offers one off sale and free shipping with autoship.


More about widgets here:

8. Social Marketing Aps and systems

Marketers, merchants, etc. need a portfolio of tools, to get the message out, to build awareness, to build a sphere of influence and to build a customer and distributor centered loyalty program. Very few people, even entrepreneurs have all the skill sets to achieve this. However, automated marketing, email auto responders, social broadcasters, coop advertising, blogging platforms, materials and videos are necessary tools for the entrepreneur. When you do not supply these types of tools in a controlled environment, the message being broadcasted may not meet the criteria of the company nor abide by regulations.

There are solutions and Markethive is one of the best options. Markethive supplies all of these tools and more, integrated and easily configured and controlled within the communities vertical structures built for DSA companies like yours. It is called the company Directories and within a company portal in Markethive, your distributors will find all they need; Broadcasting platforms, self-replicating personalized PDF documents, Coop advertising systems, blogging platforms, email auto responders, everything needed for marketing, in one place.

9. Training and videos

I do not mean motivational speakers and cheer leading. I mean, real world training how to build the businesses. Daily classes offered by competent experienced teachers, so the distributors develop a strong understanding, expanding their customer territory and acquisition and operate like a real business.


With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch.

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to srtand head to toe with the great innovations today like Facebook Google, PayPal etc.

Written by:

Thomas Prendergast

CMO: Markethive

Original article here:

The Power Of A Vision

When it comes from Yahweh, it is Yahweh we work for with delight.

“A man without a vision is a man without a future. A man without a future will always return to his past.” (P.K. Bernard)

“A knife cuts because it has a narrow focus” (Cleddie Keith)

“A coward dies a thousand deaths, but a brave man dies only once” (Roman soldiers)

“When God predetermined our destiny, He factored in our stupidity. Therefore there’s always enough time to finish?” (Larry Randolph)

 The level of sacrifice that an environment requires will determine the size of people that will follow” (Kris Vallotton)

A progressive revelation of an ageless revival for our generation is growing in our hearts. It is for those who went before us and for those who are yet to be born. Yet, the question of how the vision is to be implemented remains.

One famous Proverb says:

Where there is no vision, the people are unrestrained,
but happy is he who keeps the law – Proverbs 29:18

Vision is the bridge between the present and the future. Without it we perish or go “unrestrained,” as the New American Standard Bible puts it. Vision gives pain a purpose. Those without vision spend their lives taking the path of least resistance as they try to avoid discomfort. The level of sacrifice that a vision requires will determine the size of people who follow. Sacrifice separates the small from the great.

Consider the example of a young man who has just graduated from high school and joins the military. As soon as he steps off the boot camp bus, the sergeant starts yelling at him. He has to march over to the barbershop and get his head shaved. Then he is up early in the morning to exercise with someone screaming at him and talking about his mother. Just a month before, he was in high school. He would have never put up with any of this nonsense from his teachers or classmates. But somehow his whole mindset has changed. Why? He is enduring the “cross” so to speak, because of the joy on the other side of it. He realizes that boot camp is preparing him for a greater destiny. His vision of the future is giving his present physical discomfort meaning and purpose.

So many of us go through life not understanding the purposes of our trials. We spend our days walking a crooked path, believing that every obstacle in the road is a problem and something to be avoided.

The second part of this Proverb says, “But happy is he who keeps the Law.” The law isn’t just something God gave to Moses. It is also the restraint, boundaries and disciplines we develop around our life to direct us through obstacles instead of around them. These obstacles become baptisms of fire that forge our character so we can attain and maintain a life of greatness.



Vision is what we see, but it is also the way in which we see. Vision is the lens that interprets the events of our life, the way we view people and our concept of God. If we have a scratch on our glasses, it may seem like everybody around us has scratches too, but the problem actually lies with us because our vision is impaired. Jesus said that our eyes are the windows of our heart. Paul prayed that the eyes of our heart would be enlightened. In other words, we perceive with our eyes but we see with our hearts. Our minds receive images from our eyes but our heart interprets these images. If our heart becomes bitter, jealous, hurt or in someway infected, the lens of our heart is distorted. What we perceive is happening and what is really going on could be two completely different things. Jesus said, “You will know the truth and the truth will make you free” (John 8:32). The word truth used here is not referring to the Bible itself, (although all truth is rooted in the Bible) but here the word truth means reality. Jesus is saying, you will understand what is real and that will free you. So many of us live in a virtual reality. The way we view life can feel and look real, or make perfect sense, but still not be real at all. Have you ever watched a good movie and gotten totally into it? You experience all the emotions of real life. You may even leave the theater still “feeling” the movie, but it was just a movie? it was never real. The truth is: we see what we believe to be true. Another way to put it is, if you have the wrong pretext you will misunderstand the context. Having a revelation of what is real will deliver us from a life of torment that virtual reality often causes.


Therefore, the things we believe to be true determine the way in which we interpret life. These “things” are called “core values.” Core values are the lens or eyes of our heart. It is important for us to realize the incongruence between what our core values presently are and what we really want them to be. Often, the things we say we believe and the things we actually believe are not the same. We must understand that it is not the truths that we believe in our head that are our core values, but rather the ones we believe in our heart. The things we perceive to be true determine the way we respond to the world around us and to God who lives within us.

These core values also help define the part of the flock that we find ourselves called and attracted to. The children of Israel experienced this principle when they came into the Promised Land. Joshua assigned land to them according to their tribes and divisions (Joshua 18:10). In other words, they received land according to their diverse visions. For instance, if they had a vision for farming, they probably did not go with Caleb to the mountain country but instead were given land that best facilitated their vision. Therefore the land they were given and their vision was congruent. From this perspective, it is not very hard to see how some church splits happen. Sometimes pastors, in their zeal to build their churches, attract people that have a vision for things that their churches or “land” (metaphorically speaking) will not sustain. This dual vision eventually ends up in di-vision.


True Godly vision consists of foresight, insight and oversight that come from His sight. Foresight is like looking at life through a telescope. This outlook allows us to know what is ahead as it connects us to our future. Foresight is the element of vision that helps life make sense and gives us the motivation that we described earlier.

Insight is like viewing life through a microscope. This perception gives us an understanding of why things happen in life. It also helps determine the underlying motivations of the heart.

Oversight puts life into context. It is like flying over our house in a helicopter. There is a perspective that we can only receive from this vista that helps us understand where we are with respect to where everything else is. The sons of Issachar are great examples of this kind of vision. The book of I Chronicles says that these men understood the times and had knowledge of what Israel should do (12:32). People that are blessed with this type of vision often have great wisdom concerning the seasons of life.

His sight assures us that the vision we have is from God. A vision from the Lord creates a mission from heaven. This is illustrated in the life of Moses when he went up on the mountain, received a vision of the tabernacle, and was told to construct it according to the pattern that he had received. (Exodus 24:16-28:43) Visions like this are just “pipe dreams” without some sort of administrative plan to complete them. A lot of people have lofty ideas about things they would like to accomplish for God but they seem to have no sense of how to see the dream fulfilled. There are entire books dedicated to this subject, therefore, I will just give an overview of how to accomplish a vision.


The first part of accomplishing any vision is to take it from the unseen world and bring it into the natural realm. This can be accomplished by simply writing down the vision. Articulating the vision on paper pulls the dream that is in your spirit (that no one can see but you) into the visible world so that others can capture it in their own hearts. Tools that help to visualize the mission such as architectural drawings, models, testimonies of others who have accomplished similar dreams, or visits to places that have a common purpose are all helpful in capturing and defining the vision for both yourself and others who will come alongside and help.

Then the LORD answered me and said, ‘Record the vision and inscribe it on tablets, that the one who reads it may run. For the vision is yet for the appointed time; it hastens toward the goal and it will not fail. Though it tarries, wait for it; for it will certainly come, it will not delay – Habakkuk 2:2-3

There is an old story about three bricklayers that helps illustrate what it looks like when people receive motivation from taking ownership of a vision:

There were three bricklayers working beside each other on a wall. Someone came up to the first one and said, “What are you doing” “What;’s it look like I am doing?” he replied sarcastically, “I am laying bricks!” The man asked the next guy on the wall what he was doing. He said,”Can’t you see what I am doing? I am building a wall.” Then the last man was asked what he was doing. He exclaimed, “I am building a great cathedral for God!”

Who do you think will do the best quality work and be the hardest worker? Vision causes people to love their work because they can see the big picture. Someone once said, “If you want to build a great ship, you can go out and find some talented craftsman or you can find a person who loves the sea.” Imparting God’s vision to the team around us is the single most important factor in seeing the mission accomplished.

The next step is to create a plan to accomplish the mission. The Bible says:

Without consultation, plans are frustrated, but with many counselors they succeed;
the plans of the heart belong to man,
but the answer of the tongue is from the LORD – Proverbs 15:22 & 16:1

From these two verses we see that although the vision must be from God Himself, men are to help develop the plan that brings about the fulfillment of the vision. Notice how Solomon highlights the fact that developing plans in a vacuum, (without the expertise and insight of others who have different gifts and perspectives than we do), will ultimately end in frustration.

It’s important for administrative people to understand that they are there to administrate the mission. The word administrate means, “add-to-the-mission,” not change the mission. Visionaries often do not like to work with administrators because by nature administrators are refiners and finishers. Sometimes administrators do not understand that they are being brought in to help visionaries determine how something should be accomplished, not what should be accomplished. If the vision is so large that it requires the help of Heaven (which it often does when it really is from God), it will be important that the visionary impart the vision and the faith to see it accomplished to the team. First Timothy 1:4 says that the administration of God is “by faith.”


People often disguise their fear as wisdom when they enter into a supernatural mission that can only be accomplished with the help of God. Moses had this problem when he sent the twelve spies in to the Promised Land to determine where they should enter. Ten of the spies misunderstood their mission and somehow thought they were being asked whether or not they should take the land at all.

This type of misunderstanding of the roles people are invited to play in the mission has caused the demise of so many would-be miracles, paralyzing the church of the living God. For years, the people of God have often settled for what can be accomplished by human effort and ability, because we have allowed the opinion of faithless people to determine what we will achieve, instead of being faithful (faith-filled) to the vision we saw “on the mountain”. This is a perversion of the gospel of the kingdom. We should never settle for anything less than what God told us to do.


After the plan is established, goals must be set. The Bible says:

I press on toward the goal for the prize of the upward call of God in Christ Jesus

Philippians 3:14

Goals are simply the vision broken down into smaller pieces that are measurable in time and space. In other words, they are specified parts of the mission that we will accomplish by a predetermined date. Many people don’t like to set goals because they think that if they are not able to accomplish them on time, they have failed. The truth of the matter is that, “If you fail to plan you plan to fail.” Great leaders know that setting goals is what gives the mission a sense of urgency. Urgency is a friend to managers as it sets the pace for those who are carrying out the mission. If wisdom is used in goal setting, very little management is needed to motivate the workers since urgency manages them. However, be careful not to give your workers more to do than they have the faith to accomplish in a given time period. If it is too much, they will not even try, just like trying to catch a bus when it is already a block ahead. You probably won’t even run after it, as there is so little possibility of you catching up to it. On the other hand, if the bus just starts to pull away from the curb when you get there, you will probably move out of your comfort zone to try to catch it. Yet, setting goals too low will not create a sense of urgency at all. People will not be very motivated and it will result in a lot more work for the managers.

When your vision is honestly birthed by God Himself,

He will be delighted to direct your steps

The final stage of seeing the mission accomplished is establishing your steps. Proverbs says, “The mind of man plans his way, but the Lord directs his steps” (16:9). Psalms says, “The steps of a man are established by the Lord, and He delights in his way. When he falls, he will not be hurled headlong, because the Lord is the one who holds his hand” (37:23-24). Steps are your day-in, day-out walk with God: the step-by-step, moment-by-moment, hour-by-hour decisions you make and the things you do that take up your time and use up your life. When your vision is honestly birthed by God Himself, He will be delighted to direct your steps. The most important thing to remember about your steps is that they should be found somewhere in your mission. Go back through your planner from the previous month and retrace your steps. Does it look like they are directly attached to your mission? If not, either redefine your mission or redirect your steps. Remember, history is at stake.

MarketHive a Vision born from 3 days of Prayer.


I can assume that  you are a subscriber of MarketHive, most likely vested as a BOD or Alpha. MarketHive is a work of love, a vision   running as a mission and driven by people who are commissioned to undertake this great project.  Will you join us in prayer and fasting for three days? I am always amazed at the results a simple 3 day prayer and fast accomplishes. You will be too.

Thomas Prendergast


Written by:  by Kris Vallotton

Why do Customer Centric Companies Stand Out?

The bottom line is that customer-centric companies stand out. They are more desirable for consumers to do business with and more enjoyable places for employees to work. The top-rated customer service companies are often the best companies to work for as well. The reason is that the culture within the company offers a similar experience to what the customer experiences on the outside. Some things to consider about customer-centric companies:
Customer-centric companies empower employees to make decisions that are for the benefit of the customer. They have guidelines versus rules and policies, and the mindset that if what the customer is asking for isn’t illegal or immoral, won’t cost the company money (although sometimes that’s still OK), and won’t harm the company’s reputation, then it should be considered.
customer centric companies
Customer-centric companies hire people who fit the culture and have personalities that align with the company’s core values, mission and vision. Skills and experience are important, of course, but these high-performing companies are looking for other qualities as well. It takes the right combination of skill, personality, and attitude.
Customer-centric companies invest a lot of time and money into soft skills training such as customer service and relationship building. Technical and product training are important, but constant reinforcement of the “people side” of the business is equally important, if not even more so. Customer-centric companies know the importance of their employees, and take a “people first” approach. They develop their people at a level that keeps them engaged and enthusiastic about taking care of the company’s customers.
Steven Hodgkiss
Free Inbound Marketing Tools from MarketHive
See MarketHive for more information and to register

Sending email is not the same as delivering email.



In this Email deliverability checklist we will see that the actual sending of email is one tiny step in a larger process of delivering email.There are a myriad of other requirements that need to be covered by yourself and your ESP to get emails into the inbox and for the emails to then be engaging enough for your customers to read them.Deliverability is a complex environment that requires all the moving parts between technology, professional services, industry knowledge and processes to work together.  There is no silver bullet and all the settings in this Email deliverability checklist need to work in conjunction with each other to have the desired result.

Email Deliverability checklist

How does your ESP measure up when it comes to maximizing deliverability? Use this checklist as a guideline to judge their deliverability rate.


1. Email deliverability Technology

An ESP’s MTA (mail server) may not be able to support some essential features that are required for enhancing deliverability.

Make sure they have all the features in this Email deliverability checklist and are able to provide these in their standard offering.

Static/Dedicated IP address (Dedicated for higher volumes)
When your email sends reach a certain volume, in order to have full control over your deliverability you want a dedicated IP address. This is a single point that only your emails are sent from.  You have full control over your reputation and subsequently your deliverability.

Multi-part emails (text & HTML)
By not sending both parts of the MIME you run the danger of having your messages flagged by a heuristic filter that specifically checks valid MIME headers that include TEXT & HTML

Some ISPs bounce emails if they receive too many messages from one sending address at a time. Throttle the number of messages per hour to meet ISP restrictions.

Sign outgoing messages with DKIM
ISPs authenticate incoming messages to verify the sender. If you are unable to authenticate yourself, you may be seen as a spammer.

DKIM is an anti-spam method that uses a combination of public and private keys to authenticate the sender’s domain and reduce the chance that a spammer or hacker will fake the domain sending address. This technology helps fight phishing.

Retry feature for temporary failures/greylisting.
A mail server using greylisting will “temporarily reject” any email from a sender it does not recognize. If the mail is legitimate the originating server will, after a delay, try again and, if sufficient time has elapsed, the email will be accepted.

IP Warming
An IP address with no sending history is in danger of having the emails blocked. Employ IP warming techniques so that you can build up a reputation with recipient mail servers before you start sending them large batches of emails.


2. Sender Authentication & whitelisting

It is important to confirm your identity as a sender. Email providers should check your domain or IP against databases of trusted senders. This also helps prevent phishing and spoofing of emails.

Although your email service provider may be the one directly responsible for the setup of these items, it is important that your mail administrators work with the ESP, as they will guide them through the process and give the correct settings.


Sender Authentication setup
ISPs authenticate incoming messages to verify the sender. If you are unable to authenticate yourself, you may be seen as a spammer.

    • SPF – This is a way to say an IP or domain can send email on your behalf. It prevents ‘from’ address spoofing.
    • DKIM – A means to digitally sign an email message and associate a domain name with it. This signature gives recipients and ISPs a reason to believe the email message was created by a known sender and that it was not altered in transit.
    • DMARC – A DMARC policy allows a sender to indicate that their emails are protected by SPF and/or DKIM, and tells a receiver what to do if neither of these authentication methods pass – such as send to junk or reject the message.

Other DNS entries

  • A record – Ensure that your sending (sub)domain resolves to an IP address by creating a DNS A record
  • PTR record – Ensure that each of your outbound IP addresses resolve to a hostname, or a Fully Qualified Domain Name.
  • MX record – Ensure that each email (sub)domain has a valid MX record that specifies a mail server responsible for accepting email.
  • Abuse and postmaster email addresses setup
    Ensure that your sending (sub)domain has an abuse@ and postmaster@ mailbox so that you can easily be contacted
  • Public Who is listing
    Visible contact information for the domain and sub-domain is important to show you are not hiding your identity as a sender.
  • Privacy policy for the sending domain
    A publically accessible Privacy policy shows the use of best practices and is required during most whitelisting processes.
  • Whitelisted with major ISPs
    A sender can get whitelisted if they are labelled as a safe sender by the subscriber and their ISP. Whitelisting provides an additional opportunity to hit the end user’s inbox.
  • Setup Feedback loops to monitor complaints
    Complaints reduce your reputation score so it is essential that customers who complain are unsubscribed.
  • 3rd Party accreditation
    3rd party accreditation provides access to an exclusive whitelist that can improve delivery. Senders are required to undergo an extensive vetting process to ensure they are using all the required best practices.


3. Email deliverability and Content

Getting the email into the inbox is great, but this is not a once off exercise. You have a few seconds to capture their attention so they don’t delete or complain about your email.
That is why it is an important part of this Email deliverability checklist. You can reduce email complaints and stimulate opens by taking the following steps:

  • Recognizable FROM email address
    In many cases it’s the first thing your customer sees, so it is essential that it is recognizable and trustworthy, otherwise it may be seen as SPAM.
  • Subject line reflects the content of the message
    Only a few characters stand between email success and the trash bin. Make sure it is relevant and interesting.
  • Copy gets to the point
    Customers often scan emails rather than read them in full detail due to busy lifestyles. Use headlines, sub-headlines, call-outs and bullet points that break up text for quick scanning.            
  • Copy stays on topic and has a call to action.
    Be clear on what you are asking the customer to do, otherwise they are likely to just file the email or delete it.
  • Messages are formatted for viewing on mobile
    Mobile rendering can often be very different to the desktop views. With the number of people reading emails on mobile devices increasing it is important to make sure your message is easily readable and actionable.
  • Physical address and phone number in the footer of the email
    This is to help demonstrate that you are a real live company, with a real physical presence. Many ISP’s and 3rd Party Authentication companies require this for Whitelisting.
  • Comply with opt-out legislation
    Non-compliance can lead to rejection during the Whitelisting process and even legal action, not to mention irritating your customers and getting complaints.

4. Email deliverability and Testing


Testing is essential for an email campaign, no matter how experienced you are. There are several areas that require testing to achieve higher email deliverability.

This can’t be missing from your Email deliverability checklist, for Email deliverability testing goes further than just seeing if the email has a good inbox placement.
You also want to stimulate good email marketing results.

A. Design

Knowing what your customers will see across all devices and email clients is very important for your emails results. But why include it in your email deliverability checklist? Something as simple as not being able to view a message properly can prompt them to complain about the email.

  • Previewed or rendering tests across multiple email clients and devices
    This enables you to fix any issues before you send your messages to customers.
  • Structured for optimal readability
    Based on eye-tracking we know that most people scan more than they read. . .
    – Average time to capture a user’s attention: 2 seconds
    – Once you have their attention, average time spent on the email: 51 seconds
  • Clean HTML code
    HTML syntax and format errors are common tricks spammers use to foil standard content filters, so SPAM filters now also verify that your HTML code is valid. Invalid code is rendered across a wide variety of browsers and the outcome is unpredictable.

B. Content
Customers have come to expect functional and efficient messages as they receive hundreds of communications daily. Email providers check content of emails as another step in fighting the war against SPAM.

  • Content spam check
    Pre-checking that your content does not contain any “Spammy” words will allow you to fix any issues before you send
  • Subject line checked (length & content)
    Testing that your  subject line displays correctly will allow you to fix any issues before you send
  • Seed list delivery testing before the 1st campaign is sent
    Sending emails to a test list and checking if they arrived in the inboxes is the perfect pre-send test to see if your email has all the correct elements.
  • Valid from and reply email address
    Make sure you have a working FROM and REPLY address, as replies to emails count towards engagement which can improve your deliverability.
  • Working unsubscribe
    If your unsubscribe is not functional, people are more likely to complain and select “This is spam” instead

C. Data
It is all about keeping the list clean. This involves some process, reporting and ESP services at every stage of a campaign

  • Email cleaning and verification
    ISPs measure how many invalid email addresses are being attempted, this could cause a temporary or permanent block for the sender
  • Avoid Spam traps
    Purchasing lists can lead to unwanted email addresses that are actually spam traps. These will have a detrimental effect on your deliverability.
  • Remove complaints and unsubscribes from your list immediately
    Complaints count heavily towards your reputation and in turn your deliverability. Failing to unsubscribe customers and having them complain again will cause deliverability issues

5. Email deliverability Reporting and Monitoring


Your ESP should provide you with a comprehensive set of reports so that you are able to monitor your Email deliverability metrics.

For instance your Bounce Rate (aim for 3% by removing bounces and keeping your list as clean as possible, etc) & Complaint Rates (under 0.1%).

You’ll also need detailed processes defined that indicate what must be done with the information once you receive it.

Email deliverability Reports
Reports provide you with the valuable information you need in order to take action, especially when it comes to unsubscribes and complaints

–       Delivery Report
–       Complaint Report
–       Unsubscribe Report
–       Click tracking Report

Early detection of any issues will allow them to be corrected quickly, an important part of your email delivery monitoring

–       Campaign failures
–       Data issues

Constant monitoring of key indicators will give you insight into your deliverability status. A definite part of your email deliverability checklist when reviewing different ESPs.

–       Check your reputation (Sender Score)
–       Monitoring Blacklists
–       Actively monitor SMTP logs to detect any issues
–       Activity trends

Effective processes are essential for easy management of campaigns to make sure all the relevant actions are being taken

–       Bounce & undeliverable
–       Complaint
–       Re-contact inactive users

The ultimate email deliverability checklist

MarketHive is an ESP that will offer all these items on the email deliverability checklist making it far more likely we will get your email delivered. When choosing or evaluating your ESP, be sure to keep this email deliverability checklist close by, and you’ll be well on your way to working through the multiple layers of spam defense that ISPs have created around Sender Authentication, reputation checks and content filtering.

Posted by:
Thomas Prendergast

Article originated here:

The MLM Company of The Future Must Successfully Retail


“The MLM industry needs to change. The general public is

increasingly reluctant to buy overpriced products and

distributors need opportunities with products that will

actually sell in the marketplace”.

Thomas Prendergast

The MLM Company of The Future Must Successfully Retail

For now, Valentus has had good success using an automatic Powerline concept with people who inquire about their product or opportunity on their website..

Powerlines aren’t new. They just work a lot better when the company makes a good product. In the case of Valentus, anybody who requests information about the company is automatically put into a constantly growing powerline where they can visibly see their downline growing.

That new prospect is constantly reminded how their potential downline is growing. If the prospect wants to take advantage of those potential sign-ups, they can sign up first. If they don’t mind being passed up, they don’t have to sign up but they can still buy product.

Valentus doesn’t have a complex product line. They’re in the coffee niche and reports are that their product is not only cost-competitive but it also tastes good.

The coffee niche of MLM is definitely not saturated. Coffee is still a huge business… and it’s a simple product with broad appeal that everybody understands (the Steinkeller Brothers, formerly of Organo Gold proved that).
The point of this article is that MLM companies would be well-advised to start paying more attention to successful retailing. If they don’t, and the consumer gets angry enough, regulators will step in… and it won’t be pretty.

Art Williams


18 Places Where You Can List Your MLM Business Online


Here I have raddled up and put together 18 websites where you can get your MLM business listed on.

Some sites are MLM distributor directories and some are general business listing sites.

My advice for any business owner, is to claim as many free listings online on as many websites as you can!

Why List Your MLM Business on Directories?

Lots of people, after deciding what MLM or business opportunity they want to join, will go out sponsor shopping to try and find a good MLM sponsor to join.

In many cases, people will look for a sponsor who lives in their local area. Also, there are lots of people who are looking for MLM reps in their local area just to purchase products or services from. The key, is to position yourself in a way where your potential customers in your local area can find you.

This is where business listing sites and MLM distributor directories come into play. By getting listed, you’ll improve your overall odds of getting found by the prospects who are already interested in your product, service or business opportunity.
Other than getting found, there are lots of other great benefits, such as backlinks, traffic, brand awareness, and your overall site authority will improve as well.

Most of the sites in this list offer free listings which are defiantly worth going for, whether you should go for a premium listing really depends on the company you’re with. Be sure to read my tips at the end of this post to see what I mean.
Note, when you visit the sites below, look for the link to Advertise, “Get Listed” or “Submit Your Business” etc, to find out more info on how to submit your business.

1. CrunchBase

There are lots of great benefits to getting listed at CrunchBase, you can add plenty of details to your listing such as link to website, social accounts, bio etc. The cool thing about CrunchBase is that they’ll display your latest tweets.
Listing your MLM business at CrunchBase is fast, free and easy to do. You will first have to sign up and create a profile – once you’ve created your profile you will see a plus symbol on the left of the search bar where
you can add to CrunchBase. Get Listed


2. Yelp

Yelp is a place where entrepreneurs meet, rate and write reviews on other business’s. The site averages 139 million unique visitors per month – defiantly worth going in!

You will need to sign up and create a profile to get listed. After you’ve signed up, do a search for your MLM business in the search bar and once it shows you the results you’ll see a button at the bottom right which will say “add a business”.

A good idea would be to write reviews and rate business’s that you’ve had experiences with. Not only will you be helping other business’s out, but this can get you some internal traffic, as people may click on your profile link to check out your website/business. Get Listed


3. Manta

Manta is a highly authoritative site which means there’s a good chance your listing will show up on top of the Google search results, in fact, I’ve seen lots of MLM representatives listed in Manta, and they’re listings are showing up on the front page of Google for their MLM Company + Local Area.

Getting listed in Manta is free, the downfall is – Manta is an American business directory, so you got to be in America. Get Listed


4. TrueLocal

For all you Aussie’s out there, TrueLocal is one of the best business listing sites in Australia. I can’t remember the topics they have in their categories, but I ended up getting the MLM Barracks listed in the business opportunity section.
At TrueLocal, you can get a free listing with your business name, link to website, details, images and contact info. Defiantly worth going in! Get Listed


5. Gumtree

Gumtree is a global online classifieds and community website, it’s also the 30th most popular site in the UK.
Not only can you list your MLM business for free, but you can also post ads to sell MLM products, and just like Manta and Truelocal, I’ve noticed lots of MLM reps who have ads on Gumtree which are ranking at the top of Google. Visit Website


6. HotFrog

HotFrog is another great site to get your MLM business listed on. There are a ton of details that you can add with your listing. One of the cool things about HotFrog is that they show you how many people have viewed your profile.

When you get to the site you will first have to select your country which is located the top right of the site. After that you should see the link to add your business, just fill out the form and you’re good to go. The site and sign up process was a bit frigidity for me, but I eventually got through. Get Listed


7. Npros

For the past 10 years, Npros has been delivering excellent information and resources about the work at home, MLM, network marketing, home based business and direct sales industry.

The site has a good reputation and generates lots of traffic from prospects seeking information on business opportunities. Rep listings at Npros aren’t free, but I figured it might be worth slipping it into the list, because it was one of the best MLM distributor directories I could find.

I can’t really tell you whether or not you’ll get good results, because I’ve never been listed there, but my advice would be to not get listed if there are others listed for the same company.

Also, I’d say that you’d probably be better off getting a classified or banner ad on their site rather than a rep listing. Visit Website


8. Business Among Moms

Business Among Moms is another all round helpful and resourceful website for work at home Moms. Here, Mompreneurs get together and help support each other by purchasing products from the Mompreneur Directory.

The site has a membership fee that starts at $15 a year which is nice and cheap. By becoming a member, you’ll have access to a variety of benefits such as online marketing training, advertising opportunities, networking with other Mompreneurs, and you’ll also be able to have your business listed in the Mompreneur directory. will also soon be coming out with a Direct Sales Consultant Directory. Get Listed


9. Kudzu

Kudzu is a great place where you can list your MLM business for free. They have two categories where you can submit under.

  1. Home Business
  2. Network Marketing
The sign up and listing process is pretty straight forward. There are plenty of details you can add such as a logo, phone number, business name, link to website, details, products/service et.. it’s worth the time and effort to properly fill everything out. By doing so, your listing will look nice and professional. Get Listed


10. Yellow Pages

Once the Monopoly of business information, but now with the Internet, the Yellow Pages is now just another directory. Getting a premium listing for your MLM here would not be worth it.
But the Yellow Pages does carry good domain authority and you can get listed for free, which may be worth looking into. Get Listed


11. White Pages

The White Pages is pretty much the same deal as the Yellow Pages. Listings on the Yellow and White Pages are more suitable for local business’s than MLM business.
As with the Yellow Pages, a premium listing here would not be worth it, and with the basic free listing you only get your business name, address and phone number. Get Listed


12. MLM Social

MLMSocial is a free social networking site for network marketers. The site has a variety of ways for you to promote your MLM opportunity such as, forums, wall posting, free advertising, networking with other MLM business builders and prospects.
MLM Social has one of the largest MLM directories, when you sign up and create a profile you’ll automatically be listed under the company you’ve selected. Get Listed


13. RepSpace

From the creators of Npros, RepSpace, is a business network for MLM reps and home based business professionals. Just like MLMSocal, RepSpace, offers a ton of ways for you to promote your MLM.
They do have a section where you can get your MLM business listed, but I’m not too sure what the deal is as you have to contact them. This makes me wonder if the listing is just from their other site, Npros.
Either way, RepSpace is still an all round great site to sign up
to. Visit Website 

14. Veteran Owned Business

Veteran Owned business is a high authoritative site that generates lots of traffic. There’s a good chance that you will get some awesome results having your business listed here. Here you can see how many views members are getting in the personal distributors and MLM section
Unfortunately, not everyone is allowed to get listed here: Listing Submission is a free listings service for businesses that are owned by veterans, active duty military, reservists and service disabled veterans of the United States Army, Air Force, Marines, Navy, Coast Guard and National Guard.

So if you’re a military hero from the United States then these guys have got you covered, they’ll help you out by sending some good business your way. Get Listed


15. Womanly Woman

Womanly Woman is a blog that covers a range of topics on shopping savings, entertainment, beauty, health and wellness. The site also has a Direct Sales Directory where you can request for a free membership.
I’m not exactly sure what the deal is, but it looks like the site owner, Liz, is simply trying assist her readers in helping them find direct sales representatives and vise versa. Being free and all, it may be worth going in. Get Listed


16. Be The Boss Network

Be The Boss Network is a site that connects business opportunity seekers with business owners and vise versa . The site has a large data base of MLM directories along with a MLM reps listing.
The BeTheBossNetwork site does get a reasonable amount of traffic, and I’m pretty sure that a lot of the people visiting the site are business opportunity seekers, so it can’t hurt creating a profile and getting listed, however, I probably wouldn’t use your primary email address when signing up. Here’s what their privacy policy had to say:

By using our services or submitting information that we use in providing our services, you are accepting the practices described in this Privacy Policy and expressly agreeing to accept offers and telephone solicitations from us, our customers, and/or any third party to whom we sell, license, transfer and/or share your email address or other personal information. The third parties to whom we sell, license, transfer, and/or share this information include a individuals and companies that sell and/or market a variety of information, services, and/or products.

But I suppose, no matter where you go your email address is inevitably going to get tossed around.
Anyway, I recently signed up at just to see what the deal was. Turns out, you can use HTML in the “about me” section. I ended up getting 5 anchor text dofollow backlinks. Get Listed


17. Every MLM

Every MLM is another distributor directory that’s a little shady. You can get listed for free, however, as soon as you sign up, the first thing they do is try to up-sell you to a platinum membership.
Up-sells are common in the game of sales, so that’s fair enough, but their prices are way too expensive. The site hardly gets traffic and they’re charging $20 per month for a premium listing… their dreaming.
My advice here would be to quickly smuggle in for the free listing and pick up a couple of backlinks whilst you’re at it. I’d probably use a secondary email address on this one, too. Get Listed


18. Find Sales Reps is the same deal as, however, this one offers a way better service. The basic free listings are SEO optimized and you can add way more details such as a photo, link to website, social accounts, bio, product info, favorite products etc.
Just like MLMGods and EveryMLM, FindSalesReps will try to up-sell you. Here are the three up-sells:

  1. Featured Citywide Listing – $29.94
  2. Featured Statewide Listing – $224.91
  3. Featured Nationwide Listing – $449.91
The site’s domain authority isn’t too bad (37/100) and it gets a bit of traffic, but I would recommend that you just go with the basic free listing. Besides, you shouldn’t have a problem getting found in your local area from all the free sites that I’ve already mentioned Get Listed
And here is a secret tip just for MarketHive members: The RSS plug in I use. 
Thomas Prendergast

MarketHive supports Customer Concentric Businesses


Hello my old friends this post is somewhat related to Veretekk and MarketHive our new company that replaces Veretekk

I have been away to some degree for some time as I am a caretaker, launching MarketHive (the rebirth of Veretekk sort of), moved from the ranch to a fort and well, I am back.

You have all heard of Amazon right? Amazon is the definition of customer centric. The company is all about the comfort, reliability, support, and ease of use, competitive pricing, but even more than that. Amazon truly treats its customers like Kings!

Here is an example of what Customer Centricity means in a direct sale type company. You can sell products and services competitively via Amazon and Ebay and that direct sale company gives you the technology (API) to sell from their inventory, their warehouse, their shipping and automation to even produce customers on auto shipment as well.

I joined a company centric company called Trivita in 2001. 95% of my organization is just customers. I will explain in a minute what that has meant, but first let me say I am in no way trying to recruit you into this. This is a learning path I have been down. I would consider Trivita a Version 1 Customer Centric direct sales company. Youi see, Trivita never gave their sales distributors the tools to produce customers. They just sold you their customers (Customer Acquisition) and the prices per customer were very expensive, of course, because Trivita is and was a V1 Customer Centric system.

Simply put, every distributor I recruited and the pitch was simplicity, just buy customers, and we did. I would generally match my new distributor’s first month customer purchase with additional customers. This culture created a massive customer base, real customers, that just hang out and every few months buy products. This is why today, even though I have not actively promoted Trivita, I still receive a substantial monthly income and probably will for the rest of my life. Sustainability, stability and longevity are the benefits of customer centricity within this industry and Trivita has proven that to me. How many opportunities have you been in over the last 14 years and how many have a foundation of a lifetime of stability? None I bet!

Over the years, the pressure in the MLM industry is pushing towards a customer centric solution and I have been on that leading edge and that is the purpose of my asking for your attention.

I am going to go point by point some of the more dynamic systems being created within these companies and they are very close to making them available and when they do, I believe traditional MLM will begin the very rapid destabilization and destruction of their traditional methods which I consider unethical, destructive and based on idolatry and the exploitation of the little guy and gal.

So before we begin that illustration of this new hybrid dynamic, I want to reveal to you exactly the mindset of the 90% + of MLMs and why you always fail, as it is a little known secret. It is called the 3 month rule. Here it is (I am sure you will recognize this process):

I discovered this little secret within the upper echelons of a company called Ocean Avenue. As the leaders and principles felt comfortable with me (I guess they thought I was a sociopath idolater like them) they would all talk about this 3 month rule and would look at me at the dinner table as they laughed and scoffed at the “commoners” who always fell for this, as if I was in on the take. I just acted like I knew what they were talking about and was a good listener. OK? So are you ready to hear this little dirty nasty secret?

It is called the 3 Month Rule. It starts by the “Leaders” the “Master Distributors”, the “Principles of the company” willing to promise you whatever you wanted. To totally misrepresent the compensation plan, to manipulate into spending the big money, to put in the investment, to have skin in the game, after all, if your mentality is to just break even, you will fail. They will tell you to put it all in, leverage the full investment because this is the key to success by creating your sense of urgency.

Sound familiar so far?

They will also tell you go get everyone you know, everyone you can, blast the opportunity, take massive and immediate action. Drive the masses of your friends, family, their friends, your sphere of influence to their conference calls, to signup into your self-replicated site, try it for free, to buy their books, get on their training, join their FB groups and subscribe to their mentoring web sites, etc.

Sound familiar?

They call you, 3 way with you, email you, motivate you, complement you, inspire you for about 3 months, then it all dies.

Sound familiar?

This is how they look at this 3 month rule:

In the first three months is when they know your emotions over rule your common sense, it is during this time they know you will abandon your good judgment and spend, even borrow, even finance the money to “invest” into the deal. It is during this time they get you to reveal and send in all your friends, their contact information, your family, that you will invest in the leads and build the traffic to drive into your business. They know that about 3 months into it, you will get discouraged, frustrated, they will even start discovering that they are not exactly honest and even have bad press. But after 3 months, they have sucked everything they know they can get and at that point, you get cut off. Ostracized, rejected and ignored, because now, you have supplied them with a whole new generation of suckers from your sphere of influence to keep the game a foot and have spent as much money they have been able to suck out of you.

Sound familiar?

This is why most MLMs will never embrace the customer centric model, because their products or services cannot compete for real customers, because the products or services are super inflated in prices, and / or, are quack science, like holographic patches, structured water devices, exotic berry drinks that cure psoriasis and cancers, etc. or are products that are re labeled but are no different than similar products for a fraction of the price (what real customers demand in the marketplace)

This is why the majority of good honest hard working people, seem to jump from deal to deal. Because the industry, for the most part, has been rigged to do just that. Keep you jumping every 3 months until they have sucked you dry of your monies, of your friends, but even worse, to suck your hopes and dreams dry and ruin your reputation, as you slink off and go back to that job you hated.

Sound familiar?

This very phenomenon is what I battle, what I rally against. To me it is a spiritual war as I have seen friends, associates and good people, their hopes and dreams and very souls sucked into oblivion by these sociopathic elites. Here is one more case in point, a true story. Names are changed to protect the guilty.

Mike Darling and I invited a health and beauty MLM owner and his wife to a very upscale dinner in Rancho Sante Fe (San Diego) to discuss their company as we were pitching him and his company to become customer centric. They had some very effective quality products, but their comp plan was cumbersome, their products were a bit overpriced, but we felt this company could actually shift into a customer centric system and even offer customer coop programs so distributors could just buy customers and easily build a long term beneficial legacy.

Right in the middle of the conversation, this owner interrupted us to disclose that, according to him, MLM, or more accurately, his company was really all about selling “Hopes and Dreams” and based on that was not interested in making the additional investments to establish the firm as “Customer Centric” then suggested we put this all in writing and send it to him for further consideration. Those of you in business, know, that statement means (NOT INTERESTED) or more familiar, “do not call me, I will call you”. And that ended that, and I halted all further development for marketing and advertising and another one bit the dust. That company went out of business within a year after that eventful and revealing dinner.

And my first customer centric company after 11 years (when that eventful dinner occurred) continued month after month to bring me in solid substantial income. I really started to recognize that MLM in general was an unhealthy business model. When you have nothing but distributors, for the most part, buying overpriced services or products, because they really bought the hopes and dreams, you have a very shaky business that at any given time can easily collapse. It is a very unhealthy business model. It is why you consistently continue to fail, everyone, not just you. Even the big shots who own the companies know it will fail.

The pressure to move towards customer centricity is here. The old MLM model is being rejected at an ever increasing rate, which you recognize by your continued challenge of finding it harder and harder to build a traditional MLM business, because most people have had enough. Even though they may not recognize the problem as it is, they do recognize the industry has become saturated and every MLM deal appears to be really no different than the other and the pall of stagnation in this industry for the most part has set it.

Entrepreneurialism is still alive and has for the most part driven MLM. But people do learn and discover and have come to understand the MLM industry for the most part is a fools dream. Only the handful make it, the ones who have large spheres of influence like I do, or have strong charisma on stage, can run effective conference calls, have the resources to build SEO results and lead development. But even that has a break point, because the traditional MLM model of distributors (salespeople) recruiting distributors (salespeople) quickly reaches a saturation point.

This is why, you need customers, 1000s of customers, and few distributors to build a long lasting legacy income.


The three companies that are about to turn this industry upside down. Their strong points, their weak points and why I am about to build all of them and why I can do just that and why you can too!

Uway: Simple put with this company, they represent products, like their Ubox Smart TV that is sought after by the marketplace, reasonably priced and attracts way more customers than distributors. Another product they just launched called the “Uwheels” a similar product to the Segway Human Transport made famous by “Paul Blart Mall Cop”. Agsin, sales went of the scale as consumers bought them up in record breaker numbers. They are interested in building APIs so distributors can seamlessly sell them via Amazon, and Ebay as well as making scripts available to allow distributors to build retail selling sight to simply move product, without the draw backs of garage inventory, shipping, and collecting the funds, Simple as that. A product people want (regardless if there is an opportunity available or not). This is a company I can build without ever recruiting one distributor, simply by selling to customers.

I am flying out this week to meet with the owners, to determine their credibility and if they can handle the crush of business I can deliver. I also want to meet with their marketing and development departments because I want systems to move products, not recruit distributors. If I find them credible, this company is a go!

Valentus: I know the owner personally, which makes my knowledge of where he is taking the company credible. First they have developed a dynamic product called Thin Roast which claims to (actually does) eliminate cravings and limit appetite (not suppress) as well as give an increase in energy. Claims of serious weightloss are occurring and I can attest this is a product that is demonstrable with free samples within 3 minutes. I am hooked on this product as it has seriously increased my productivity by at least 300%, it has also increased the joy in my overall outlook on life (if that is even possible) and is slowly but surely reducing my weight (I need to lose 40 lbs.).

The owner is integrating a customer and pre enrolled lead system where you purchase a distributor for about $150.00 but also get 300-500 legitimate pre enrolled prospects with real phone numbers and emails. In other words, I can attest that with a timely outreach to them as they come in, you will recruit about 10% into becoming customers and distributors in your business. Another innovation is the online sample fulfillment center so you do not need to inventory coffee samples. You either create a web page utilizing the Valentus technology that allows your page to collect the visitors name, phone, email and mailing address and upon submitting, the package is sent. As well, a back office option lets you fill out the form press the button and the sample sends out to your designated prospect. Additional Valentus has made assailable on unique domains total retail sites without the harbinger of an opportunity attached so you can clearly promote the product and build customers.

Valentus is expanding into Europe with warehouses in Germany and UK and EU pricing built into their web systems just for the European markets.

All of this is only weeks away. Once launched you can just concentrate on promoting product, via Ebay, Amazon, Craigs list, etc. and move the product. Valentus also concentrates on building video ads to promote the opportunity or just sell the product(s). Truly one of the new breeds of the “Customer Centric” hybrid MLMs.

Stay tuned as it is only a matter of days one or both of these cross over to the new paradigm of becoming true customer centric systems. And folks, with true customer centric systems, the reality of building a living income is legitimate and even more incredible is the ability to build more than one business. Because advertising for customers is a totally different process then recruiting distributors.

And this is what MarketHive is all about. Giving you a real fully loaded Inbound Marketing system that saves you literally $3000 or more per month for top of the line professional marketing tools, all integrated into an easy to learn navigation.

What is even more fascinating is all of this is coming together all at the same time. MarketHive was launched into the Alpha level (pre Beta) January of this year. As of this “article” we finally finished and have delivered our spam free full blown emailing program, which now allows me to communicate with all of you via email alerts to this blog, gives you the most advanced emailing system on the Internet within your MarketHive platform.

Last but not least. I was the inventor and original founder of Veretekk and the Automated Marketing phenomena. During that 20 year reign of marketing supremacy, Veretekk developed over 200 million leads (name, emails, address, phones) through our many traffic portals. Having said that, the new admin email portal I now have at my disposal allows me to send communications to that 200 million minus the dead emails and phone numbers. Even so, it is a huge market platform and as we move to build MarketHive I am starting by opening that database up to these articles and promotions for MarketHive.

If you are already a MarketHive subscriber or planning on joining MarketHive (It is 100% free for life) make sure you look into an Alpha Founder option. You will be pleased with what we are making available to you.


Thomas Prendergast


I have been using Market Hive for a while now, learning all the tools that are made available to everyone. There are NO hidden extras, NO hidden functionality that is only available to paid members .. WHY? Because there are NO paid members .. because it really is all free.
Stephen Hodgkiss

MarketHive system is above anything else I found in terms of Marketing Tools! Knowing the CEO and his vision for MarketHive, I couldn’t not join! Anyone doing marketing online should use MarketHive tools as they will quickly get amazing results!
Dianna Meyer

Why would someone design a system like MarketHive? Clearly there has so be a desire to do something very different from the typical social network. The fact that it is a free social network designed for entrepreneurs speaks volumes about the creators’ motivation to help small businesses promote on the Internet. You will notice immediately when you join there are no major corporate sponsors. MarketHive has been designed as a level playing field for entrepreneurs. Where else is there such a network on the Internet? There is nothing at all like it on the vast Internet. I suggest entrepreneurs everywhere take a look at MarketHive and come play ball with us!
John Lombaerde

MarketHive news and updates


Update: Waiting for last of the auto responders and final draft of the new admin MarketHive email broadcaster to our old million(s) Veretekk database for the first step in the MH ad launch.

Ubox (see link) is in discussions with me and preparing to fly me out for 2-3 days of intense discussions, future focus, building an Advertising Platform on their box, a web conference room (their building) integrated into MarketHive, etc. BTW: I have 2 of 5 front line positions still available in Ubox. Scroll down for my last post for more on this. It is going to be huge.


Valentus (I have been working with the owner for over a year) is about to release their customer purchase program, and their sample automated request system. This is finally the first company that actually has listened to me and then actually did what they said they would. They have an extremely demonstrable product with a huge market. (Coffee, energy, weightless) combined into a single product. And it is non GMO and all natural, no chems or preservs.

Scroll down for more on this.


Both of these companies are coming into MarketHive and extremely interested in this system. Both of these companies are forward aggressive thinkers. Both of these companies have products or services and systems that are at the forefront of today’s trends.

David Jordan the CEO of Valentus has become my friend and I have been consulting with him now for over a year and he has proven to me he is a man of integrity and honest. He wants to become the first new type MLM that truly partners with their Distributors kinda like Trivita tried to do. Customers acquisition first!

I am behind what Ubox is doing and believe these guys are genuine. I am flying out there to meet with them in a week or two. I believe this Ubox (Smart TV), if they do not blow it, will be as big as it gets. This is a major trend and they are first to arrive. Think about this:

No company has taken the field as a front runner (branded) in the Smart TV revolution. ROKU, APPLE TV, GOGGLE TV, etc. None are yet household names. UBOX offers a platform that delivers all medias, new movie releases, all movies, TV shows, music, etc. for free for life.

Now ask yourself, how many people love their cable TV provider? How many people love their Dish TV provider? Their is a window right now where over 90% of the population is subscribed to Cable or Dish TV and 100% hate their provider and want a new alternative. UBOX does this!

This is why I am excited and paying attention. Something is cooking and I can smell the gravy.

If any of this interests you, please contact me. I am headed into Market mode finally after so many years. I have moved. I am setting up my new HP Z800s and I am itching to let the dogs out.

Time to put MarketHive on the map!

Cell: 808-462-2918

Skype: tomprendergast


Thursday Jun 25,2015 04:12 PM

Update to the Juggernaut launch of MH!

Update to the Juggernaut launch of MH!

With a very small edit in the 2nd video (Alpha Founder) they are being prepared for final release. I will be updating the Alpha Profile pages to have the new video. I will also be upgrading the back office to default to the second Alpha Founder video and the Alpha upgrade page. In other words, unless you are either subscribed to our a fully paid Alpha subscriber or founder, every time you log in that page will default.

We will also be building a template capture page to be used on any domain for the new video and we will have it hosted on some of our domains for the big massive email campaign to our old Veretekk database.

Mike and Mariusz are working on our new Admin email system so we can access the millions of name, email, IP, date, phone, etc. so our first launch will go to that database as soon as they finish it. Mike has told me he will try to have it ready by the end of this month.

Vince (the video animation marketing firm we are using) and his copywriters will be crafting our 10 MH auto responders starting next week to complete this campaign.

We are getting very close to heading up up and away!

Thomas Prendergast
Friday May 15,2015 05:50 PM