Markethive’s Fully Automated Email Marketing
I have been developing auto responder since 1994.
I invented it. It was called Veremail.
Today after more than 20 years we have unveiled
a new paradigm in the automation market.
Markethive History of Email:
In 2016, email turns 45 and shows no signs of slowing down. In fact, it’s one of the most widely used and trusted channels for people to communicate today. It’s helped elect world leaders and has been the secret ingredient for many startups to grow into multi-billion dollar companies.
But the dark side of email is spam. While today’s spam filters do a good job of keeping junk out of our inboxes, many organizations also get caught in the crossfire of the war on spam when their emails end up in the spam folder. If your subscribers don’t see your emails, then they can’t open, click, and convert.
While the importance of reaching customers’ inboxes is undeniable, the reality is that many messages are missing the mark. This year, on average, one in five messages failed to reach the inbox. Global deliverability also experienced a slight but steady decline quarter over quarter, with 24 percent of messages missing the inbox in the last quarter studied.
With deliverability declining, marketers are missing out on building valuable relationships and achieving the highest possible ROI.
The Path to the Inbox:
Getting to the inbox entails more than hitting the send button. Below is a representation of the filters each message encounters on its journey.
Emails that are able to make past both gateway and spam filters are delivered to the inbox. Emails that are deemed malicious or untrustworthy are often blocked at the gateway, never reaching the inbox or the spam folder. For messages that make it past the gateway, spam filters look at the reputation of the sender, subscriber engagement, and content to decide if it should be placed in the inbox or the spam folder.
Measuring Inbox Placement:
There are many different ways to measure deliverability. In this report, we will focus on one important source:
Seed addresses were one of the first ways Markethive and email marketers measure inbox placement rates. Have you ever tested an email campaign’s deliverability rate by sending it to your personal email address? That’s similar to how seed addresses work. But at Markethive, we have seed addresses at hundreds of mailbox providers and filters around the world, and we use these multiple addresses to checks to see if it was delivered, and if so, reports whether it went to the inbox or the spam folder. Delivery, Placement (into the Inbox), The speed it arrives and reputation it receives (Images are active, no fishing warnings, etc.).
How others measure utilizing spying techniques
Another way to measure deliverability is by monitoring the activity of real consumer inboxes. This is possible through images reporting back to the originating server receiver’s behavior.
This type of data is different from seed data in that the data is generated from real email accounts that are actively owned and managed by real subscribers at AOL, Gmail, Outlook.com, Yahoo, etc. Through stealth technology, these image (scripts) are able to gather real world data and real world email behaviors. For example, if an email lands in the inbox or spam folder, these reports can see whether or not people read an email, reported it as spam, or many other hidden user behaviors!
Aweber even brags about this technique on their web sites.
We do not engage in sneaky image spy techniques. Others do, in fact Aweber, Get Response, I contact, Mail Chimp, Hubspot, Pardot, Sales Force and all the others do. We DON’T! We have a far superior solution that results in greater results for you.
Markethive utilizes mail servers running from the Amazon cloud. Amazon demands perfect email practices. Therefore, our technology solution for attaining “leads” (Name, Email, Social Network, Phone, Source) is unique. We reject the old practice of a capture page with fields asking for “Name”, “Email”, “Phone”, etc. accompanied by a Submit button.
We utilize OAuth technology and have innovated a (patent pending) solution we simply call “One Click” submission. No fields to fill out, no “SUBMIT” button to push, no “instructions” to open your email client and retrieve the verification email and another link to click on to complete a process that is not secure, and guarantees a spam trap free process.
Our process offers a selection of popular Social Networks to subscribe with. One simply taps the icon of choice. If the prospect is already logged into said Social Network, the process is completed instantaneously. “One Click” means just that. In that simple one click decision, you, the Markethive member, just received a true verified batch of date (Name, Email, and Social Network).
In that moment of decision, the desired results are instant. In the notoriously abusive option, each action allows the subscriber to “not continue”. A Name and Email Field and Submit button equate to 3 steps, then navigating and opening the mail client, finding the verification email and clicking on the email link equate another 3 steps with a minimum of 6 steps, each step offering the potential subscriber, to reconsider and stop the process.
The other serious problem is that verification email’s timely or delayed delivery and the very good possibility that verification email ends up in the spam folder.
I have timed verification emails from many legitimate services out there to take 30 minutes to several hours to be delivered. This delay guarantees a drastic loss of subscribers as well.
Delivery of email is paramount and job one at Markethive. However, we have already dispensed with the old school yesteryear process of email verification. Now that we have developed instantaneous “One Click” subscriptions, we now concentrate on delivering your “auto responders” and email “Broadcasts”.
Deliverability (IronPort) (Amazon Cloud)
Capturing your leads data, name, email, etc. is just half the job, and Markethive has innovated doing this 500%-1000% better than anyone else. However, delivering the mail is just as much if not more of the challenge and Markethive crushes it here too.
First off, we have the unfair advantage over all the others for one huge reason. We do not allow emails into our system. Seems contradictory, doesn’t it? We allow Social Network data transfer of verified data through the OAuth technology that has become standard in today’s Internet environment.
This means the challenge of spam complaints, discovering spam trap emails in the system and the constant defense of spam complaints does not exist with us. Because our process of acquiring contact data is 10 times more secure and 100% validated at the point of contact.
This means IronPort and Amazon see our quality process, never receive spam complaints or receive SORBs and other blacklisting notification. This is why we are able to send your email out within seconds and enjoy delivery rates above 99% into your Inbox, not spam folders.
Good marketing practices breed a good reputation. We do not engage in shifty and sneaky practices. We do not send email from our system with hidden spying images. We do not report to our subscribers what you view, what you clicked, what you opened and looked at today or any day. What we do offer, no others do, is a fully operational Market Network.
Like a Social Network a Market Network has a social component. Unlike Social Networks, the Market Network is a market powered by SaaS (Software as a System). Market Networks have intrinsic value to the entrepreneur at Markethive. Were they find costs like auto were we offer better value, and better results at NO COST for superior solution.
We spare no cost or discount any features. We have massive mailing servers, and because we are in the Amazon cloud formation, ramping up additional performance is automatic. That guarantees, you suffer no degradation to your email being sent within seconds.
We clock test our email sending often whereas whole databases in the 10s of 1000s are sent and delivered within a couple of minutes.
The following reports are the professional systems mail server admins utilize to monitor the mail. The following reports, from Barracuda, Cisco, WatchGuard, and Sender Score consistently report Markethive as a top performance, good practice, non-spam system.
Markethive Auto Responders are elegantly simple but incredible powerful. In the Email control panel there are only 3 levels to understand, setting up your actual autoresponders, broadcasting messages out to your lead databases and the study of your email broadcast history. That is it.
When it comes to managing your autoresponders, the best way to demonstrate the beauty of simplicity is to show you. (Put Video here)
With auto responder systems, many call each set of autoresponders a campaign. You may have several capture pages you are marketing and advertising. We organize our campaigns in Lead Groups. When a prospect signs up via your capture widget, that lead is stored in a Lead Group of your choice.
Unlike the other Auto Responder companies, we do not charge for additional lead groups or campaigns. You can have as many campaigns (lead groups) as you wish.
Our capture system is a state of the art system. It employs the One Click subscribe function. We offer hundreds of templates with many themes and many top MLM company themes as well. Other systems that are similar cost a minimum of $20 per month as high as $150 per month.
We are the only comprehensive free system. We are the only system that gives you a page widget so you can host your capture page easily on your own domain.
Markethive Auto Responders are built by the original inventor of the auto responder back in 1996. This technology was developed extensively the following 20 years in a company called Veretekk. Today, we offer you an auto responder system that dwarfs the capability and effectiveness of the entire industry.
Markethive auto responder systems captures more leads, and delivers higher rates and into the Inbox better than all the others, combined.
Recorded Workshop setting up a simple Autoresponder set:
CEO Markethive, Inc.