How Often Should I Blog

I have always advocated blogging on a daily basis and this has been at the core of my daily routine, for many years, until I started to review my life and goals over the past year. Yes a blog needs to be regularly up dated, both for SEO purposes and for your readers and followers. How often you post is also connected to the amount of content you write. One of my earlier posts discussed the ideal size of a blog post relating to you target audience. Now a 1,000 word blog can take sometime to research to piece together, so it may be more practical to consider reducing daily posting to weekly posting.

Blogs are a very popular media every Company and millions of people are blogging on a regular basis. Whatever your interests there are steady streams of information which you can divert to your in box or blog reader, much of which you will never get around to reading, so you also need to think about your target audience. If you bombard people on a daily basis with a run of the mill post, you will in time turn your readers off. Daily posting for SEO is one thing, but human readers are looking for more interesting content, that is relevant to them and what they do or are interested in.

A recent Article on Hub spot How Often Should Companies Blog? [New Benchmark Data] concluded that:=

Companies that make a commitment to regularly publish quality content to their blogs tend to reap the biggest rewards in terms of website traffic and leads — and those results continue to pay out over time.

The most important factor is to develop a schedule that works for you and is suitable for what you are writing about and your own personal circumstances. Once you have set up a schedule you need to ensure you stick to it, that way your audience will expect it. I am in the process of reviewing how I work and starting to plan a new schedule as I get back into working my business including changing from daily blogging to weekly blogging.

Having decided on weekly blogging there is then the choice on which day you will publish your blog. I will avoid Mondays and Fridays as not only are they the start and end of working weeks but also often Public Holidays, together with Weekends. Wednesday is midweek so seems to be a prime candidate, allowing two days in the week to prepare your content, so perhaps this is a good day although publishing on Thursday would give a further day of preparation, but then it might not be read until Friday. I found the following interesting article http://www.blogtyrant.com/best-time-to-publish-blog-articles/ which suggests Wednesdays is a good day and even goes as far as suggesting the best time of day, but I will leave that for others at this time.

Now comes the practical part, I actually have a number of different blogs, My personal blog which I will now change to Publishing on a Wednesday with effect from next month plus a few blogs associated with my interests which I will continue to post to on an Ad hoc basis. So the final step is to update my Google Calendar to provide a reminder for the plan to fall into place.

http://markethive.com/david-ogden

Hooked on Social Media

MLM-Social

What makes people addicted to social media?

Social interaction has been a human trait for as long as humans have been around.

However, relatively speaking, social media on the internet is only a recent phenomenon. Is it here to stay? There are many indications to suggest it is.

Only recently, Facebook announced they had one billion users on their site in just one day!

There are so many aspects that attract people to Social Media.

…keeping in touch with friends and family; in some cases finding long lost friends and relatives.

…the ability to find new friends and associates interested in the same subject as themselves.

…attracting new customers to their business and keeping them informed of special offers, etc.

…keeping club members informed of events.

…carrying out research based upon answers to posts, etc.

The list goes on and on.

…but why has Social Media become so addictive? For example, why don’t people stick to traditional methods such as the telephone to tell a family member about an event they are going to, or have been to?
There are many people who will even post a picture of their evening meal on a Social Media website but they won’t pick up the telephone to tell someone what or where they have eaten.
Is it because they can tell lots of people at the same time with just one post?
…or is it because they want to “show off” that they have been to a particular restaurant?
Maybe it is because they want to see the reaction from other people.

There is some research to suggest that the majority of people are basically insecure and many believe using Social Media as a means of communication and conversation is possibly less stressful than face to face interaction.

The kind of communication on Social Media is usually asynchronous, meaning the original comment and its response happen at different times. Therefore, a post is not always likely to receive an immediate response; sometimes it could be days, weeks or even months later (if at all).

Have you ever made a post on FB and then been disappointed that no one took the time and trouble to leave a comment?
Could the need for interaction be at least one of the hooks of Social Media? Of course it is.
Everyone is expecting others to join in their conversation. If not expecting, they are at least hoping.

The “hook” is such that many people will log in “just one more time before they go to bed” to see if they have had a response.

It gets even more addictive. With Social Media on mobile devices being the current trend (a trend set to last a long time), many people are almost glued to their devices. It is no longer a case of waiting until they get home to switch on their pc. They are now in a position to see responses as soon as they occur.
This creates even more “panic” amongst some users because every bleep of their device could mean someone is responding to their post or a conversation they are involved in.
Is it now a case of them wanting to be the first to know what is happening so they can then send a further response?

So what does all this mean for MarketHive?

I expect that most people who become MarketHive members will be business minded. However, there will be some members who do not have a business. There are many features in the MarketHive system for everyone, not just business owners.
All members of MarketHive are obviously potential customers for other members…

…and of course for MarketHive itself when optional services are offered.

…but as already discussed elsewhere, just having members is not enough.

Engaging the members will be necessary. They need to be ‘hooked’ on using MarketHive.
One of those hooks will surely be the social media sharing capabilities of the MarketHive system.

 Hooked on Social Media

Importing the Markethive content to your WordPress

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This Friday we will be conducting a live teaching seminar showing you the power of Markethive as the content engine for your WP blogs.

I will start out with a brand new vanilla installed WordPress blog. We will be configuring the Disqus plugin and another handing management tool too.

You can get the CORE feed plugin for free by following the links at their site:
http://www.wprssaggregator.com/

The following video will also help you learn how to use this powerful application with Markethive.

Time for some orientation and sharing of thy wisdom?

This week we are going to begin at the beginning to integrate your WordPress blog with the power of Markethive, the rss cocktails, the groups, the ability to track, manage and build a huge SEO presence backed up by a huge social net.

Markethive offers the most sophisticated and powerful platform for building huge blog clouds, capture pages, press releases, forums, that all work in concert, complementing the entire portfolio of assets, utilizing chaos structures, that Google and other search engines reward because it is all following their good practices.

And it all begins here, at this first web based conference. These lessons will be recorded and published within the MarketHive and on our YouTube channel too.
 
Picking up where I left off over a year ago, with my Establishing A Credible Hive Part #1. You can watch it here or in the MarketHive.
 

This week, WordPress is the word, and Markethive is the engine to build the content and drive your campaign.

Check the Calendar below for the appointed times in our conference room.

Access the conference room via the Blog
CYA There,
Thomas Prendergast
CMO Chief Marketing Officer

The Customer Centric Model

customer.centric.banner

It has been my agenda for nearly 20 years to reform an industry that is for the most part built upon a shifting and unreliable foundation that has always been broken and is heading for total annihilation. If you have attempted to build a business in MLM you will relate to what I am addressing.

For over a decade this vision has grown in urgency and definition to help direct a broken industry towards developing a customer based centered direct sales model. All of this was originally inspired by a maverick move towards customer acquisition by a company called Trivita. In 2001 I was introduced to this new direction in MLM by the simple statement, just buy your customers. I had already been engaged in the MLM industry for nearly 10 years at that time. My first exposure to MLM was in 1992 with the first to market a consumer (customer) based ISP, nationwide dialup Internet access for $20 per month.

I have been an entrepreneur my whole adult life and a good portion of my teen years as well, with my first business started at the age of 14. Prior to my exposure to MLM, I was and still am a traditional business entrepreneur. Therefore to say, I found the MLM model of exclusive distribution to and consumption by distributors and only motivated to this action by pursuing profit; “alien, illogical and disturbing”.

Let me explain:

My introduction and very successful sojourn with Trivita helped me discover the stark contrast between the artificial economies of a distributor based sales company in contrast to a customer based sales company. I studied this comparison for many years and it became painfully clear, the reason traditional MLM fails, regardless of the compensation plan, regardless of the motivational speakers, regardless of the training to sell the “Hope and Dreams” as that is the only way to promote when the products and or services are frankly, always overpriced and usually underwhelmingly ineffective. There are very few exceptions. So the glaring difference I found in Trivita was the fact that for every distributor I recruited, I averaged 100 customers. Then the fact, I did not have to sell Hope and Dreams and instead, the pitch was just buy customers. The reaction from the potential distributor was always extremely positive and the close rate of a distributor was very high. When you factor in that every distributor usually meant 100 customers, the potential success was superior to anything else like it.

This was just a company that offered co-op acquisition of the leads and customers Trivita acquired via their infomercials and not much else. Even Trivita’s products lacked true demonstrability and the pricing was not competitive. The only viable benefit regarding being customer centric was the fact you could just buy customers, that for the most part, only about 20% stayed a viable reorder over the years.

Because of this one aspect with Trivita, I have enjoyed a significant income for over 10 years with little attention, a true residual income. Over the years as a vendor to the MLM industry, occasionally getting involved with a few companies because I was promised they were going to offer customer centric solutions. None of them ever did and in my opinion, the super majority of MLMs are run by greedy sociopathic owners, that understand the game and that being the 3 month rule. They build their businesses to inspire, motivate and separate their new distributors from as much money and contacts they can. They know their business model only attracts distributors seeking some semblance of financial success therefore they lay their snares with grand claims of Hopes and Dreams. I consider it borderline criminal. Now we finally arrive to the meat of this article, that being what is a true Customer Centric direct sales company look like. Being that there really isn’t any yet, we have to go to the imagination and vision that to some part is guided by good business principles and look at some of the true customer centric businesses on the scene today.

Amazon could easily be the epitome of customer centric.

amazon.button

Wow. “Earth’s Most Customer-Centric Company.”

That is big, it’s bold, and it’s risky for a brand to make the promise to fulfill on that 24/7 every week of the year.

Service recovery design pays off

Of course the shopping and purchasing experience on Amazon has been exceptional for years. But what if a customer has a post-purchase problem? A big part of customer experience design is a focus on “service recovery,” or designing and refining the process when something goes wrong for the customer. Beloved brands like Zipcar know this is a critical opportunity for delivering moments of delight.

READ MORE:

http://delight.us/earths-most-customer-centric-company/

It is all about Customer Satisfaction.

Let me repeat that,

“IT IS ALL ABOUT CUSTOMER SATISFACTION”!

The latest results from the American Customer Satisfaction Index reveals Amazon.com as the reigning and undisputed champ in both Internet retailing and across the entire department in overall customer satisfaction. Amazon’s CEO, Jeff Bezos perhaps more than any business leader has taken the philosophy of truly caring for the customer and ushered it into the digital era. Bezos has built a company from the ground up purely based off of the unbending, unyielding philosophy of serving the customer across all departments. With a 164 million Amazon customers, few would argue Bezos as the key architect of building an authentic, customer-centric company.

Pointers from the article 7 Customer Service Lessons from Amazon CEO Jeff Bezos
https://www.salesforce.com/blog/2013/06/jeff-bezos-lessons.html

1. Don’t Just Listen to Your Customers, Understand Them

Everyone has to be able to work in a call center.”

 

2. Serve the Needs of the Customer

“We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.”

 

3. The Empty Chair

The Most Important Person in the Room “Focusing on the customer makes a company more resilient.”

 

4. Never Settle for 99%

“We’re not satisfied until it’s 100%.”

 

5. Respect Today’s Customer

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet,
they can each tell 6,000.”

 

6. Strive to Create a Customer-Centric Company

“If we can arrange things in such a way that our interests are aligned “with our customers, then in the long term that will work out really
“well for customers and it will work out really well for Amazon.”

 

7. Don’t Be Afraid to Apologize

“We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.”

 

Over the past nearly two decades, Amazon has held a steady pace of positive press due to their industry-altering company and great customer service. However back in 2009, the foundations of the online book mogul were shook when they remotely deleted copies of the books “1984” and “Animal Farm” from users’ Kindles. The incident prompted an outcry of Internet users to see the dark, “Big Brother” side of Amazon – one that Bezos had worked hard to steer clear of. Amazon quickly made an apology with the usual dry and inhuman statement from the press team. But what really turned people back towards Amazon, was an informal and heartfelt apology from Jeff Bezos:

jeff.deep.apology


 

From “MLM” aka “Network Marketing”,

to a sustainable Coop Customer based Marketing Platform!

Now the vision for a better kinder direct sale company

I have run MLM companies, built them, serviced them as a vendor and engaged with them as a distributor for more than 20 years. I have touched and serviced and influenced over 100 million associates over this period of time. The following is my agenda to change this industry to service the little guy and gal, offering a real solution to build a middle class sustainable income for everyone, not just the elite few, we know as “leaders” in their respective company.

1. A Viable and Competitive Product

First and foremost, the “company” must offer a viable product and or service that does what it says and better than any of their competitors and better yet, have a product or service that has no legitimate competition. I could go into great detail here about the MLM industry and their underwhelming and over priced products with many making spurious claims to eventually be shut down by the FDA, etc.

2. The Virtual Warehouse

This may be putting cart before the horse. Inspired by Amazon’s virtual warehousing for their merchants selling in Amazon, it is time the MLM industry moves forward with a similar solution. Storing your monthly product commitment in your spare bedroom, garages or den has been the standard fro decades. With today’s technology and database management abilities, there is no excuse to not move toward a virtual solution for distributors. This can be done in house by the company, or, use Amazon’s virtual warehousing that is available on a global scale.

This one upgrade to this industry will make reselling, shipping and distribution automated and easy for every distributor, regardless of location or available storage abilities. Bottom line is a doubling or greater movement of product.

3. Customer and Lead co-op acquisition

This is where the company marketing people run ads, driving vertically targeted prospects to an 800 number or website, acquiring quality pre enrolled prospects or customers who have purchased or best have enrolled into auto ship. The distributor’s contribution enhances the company’s budget and the “partnership” enhances the customer’s retention. The company also makes available to the distributor mailing lists to their “enrolled leads and customers” to assist in the continued purchases etc. It is a win win situation and is a proven technique as proven by Trivita.

4. Becoming an E Retailer (automated back office shipping)

Now that the distributors have their inventory, products and samples (if applicable), online, in an offsite virtual warehouse, the process to send product or samples becomes effective and easy. As simple as logging into the back office of their respective MLM company, entering the product (pulling from existing inventory and/or purchasing additional inventory), quantity, and drop ship address, with a simple click, the product or sample is easily on the way, while the distributor is still talking to their prospective client, prospect or distributor on the phone. This seamless process makes the potential growth of the company and distributor 100 times greater than the typical cumbersome processes today.

5. 800 telemarketing service platform

Today’s technologies not only make this proposed service affordable, but extremely effective. Typically, new distributors are assigned an ID# number. The number resides within the servers database to track sales, commissions, etc. of the distributor. Thus the hardest part is already done for an 800 sales number. [A little explanation of current tech] 800 number technology software interfaces display the originating number, or forwarded number. IE: If the distributor develops a radio commercial with a phone number (toll free or not) then forwards that number to the company 800 number, all he or she needs to do is register that number (via the back office) or calling it in. This way the telemarking operators receiving the incoming calls, or the technology, know who originated the call and the orders are taken and assigned appropriately to the distributor.

It can be as simple as the distributor takes a call from an ad, the prospects decides to buy the product. The distributor can easily 3 way into the 800 platform and assist the sale. It can be as easy as an ad running offering a product with the company main toll free number offering free shipping and handling with the special pin number. It can be very easy to build.

nopalea.800

Imagine the projected results with the distributors taking the initiative, no more need for mentors, no more lead for narcissistic leadership, no more need for motivational events, because the motivation is found in the system and the results. Imagine!

6. API (Application Programming Interface).

Distributor selling on Amazon, Ebay, Alibaba, etc.

Basically, the MLM company has an API developed that interfaces with Amazon, Ebay, etc for the distributor. This allows the distributor to develop an online store on Ebay, Amazon, Alibaba, etc, drive and support the prospects and customers, but the sale interfaces through the company. Thereby the company controls the pricing, collects the money (connected to the distributor) and ships the product. All the collecting, shipping, tracking and commissions paid out is done by the company.

API: In computer programming, an application programming interface (API) is a set of routines, protocols, and tools for building software applications. An API expresses a software component in terms of its operations, inputs, outputs, and underlying types.

Basically allows the company to remotely control pricing,

merchant collection, shipping and communication via the

distributors Ebay, Amazon, etc. account

More about Amazon API:
http://support.getdropstream.com/customer/portal/articles/1233046-configuring-amazon-marketplace-for-third-party-order-fulfillment-

More about Ebay API:
https://go.developer.ebay.com/what-ebay-api

7. Retail Sales Only Sites (Widgets and actuals)

Traditional MLM companies give a distributor a self-replicated web site that is upfront and focused on selling the Hopes and Dreams of the opportunity, the money, the comp plan, the hype and flash of it all, designed to recruit more distributors. This is death to a retail customer. Very few MLM companies even consider a dedicated self-replicated retail sales only site for their various products. I have yet to even hear of any companies making a simple widget that allows the distributor to have the retail site hosted via the widget on their own domains, much less the ability to add any customization to it. Below is one of the first and rare MLM retail sites I am aware of. It sells the coffee, the coffee benefits offers one off sale and free shipping with autoship.

VALENTUS.RETAIL.PAGE

More about widgets here:
http://alexmarandon.com/articles/web_widget_jquery/

8. Social Marketing Aps and systems

Marketers, merchants, etc. need a portfolio of tools, to get the message out, to build awareness, to build a sphere of influence and to build a customer and distributor centered loyalty program. Very few people, even entrepreneurs have all the skill sets to achieve this. However, automated marketing, email auto responders, social broadcasters, coop advertising, blogging platforms, materials and videos are necessary tools for the entrepreneur. When you do not supply these types of tools in a controlled environment, the message being broadcasted may not meet the criteria of the company nor abide by regulations.

There are solutions and Markethive is one of the best options. http://markethive.com Markethive supplies all of these tools and more, integrated and easily configured and controlled within the communities vertical structures built for DSA companies like yours. It is called the company Directories and within a company portal in Markethive, your distributors will find all they need; Broadcasting platforms, self-replicating personalized PDF documents, Coop advertising systems, blogging platforms, email auto responders, everything needed for marketing, in one place.

9. Training and videos

I do not mean motivational speakers and cheer leading. I mean, real world training how to build the businesses. Daily classes offered by competent experienced teachers, so the distributors develop a strong understanding, expanding their customer territory and acquisition and operate like a real business.

Summary;

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch.

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to srtand head to toe with the great innovations today like Facebook Google, PayPal etc.

Written by:

Thomas Prendergast

CMO: Markethive

Original article here:

https://markethive.com/marketing/blog/the-customer-centric-model

The Power Of A Vision

power.of.vision

When it comes from Yahweh, it is Yahweh we work for with delight.

“A man without a vision is a man without a future. A man without a future will always return to his past.” (P.K. Bernard)

“A knife cuts because it has a narrow focus” (Cleddie Keith)

“A coward dies a thousand deaths, but a brave man dies only once” (Roman soldiers)

“When God predetermined our destiny, He factored in our stupidity. Therefore there’s always enough time to finish?” (Larry Randolph)

 The level of sacrifice that an environment requires will determine the size of people that will follow” (Kris Vallotton)

A progressive revelation of an ageless revival for our generation is growing in our hearts. It is for those who went before us and for those who are yet to be born. Yet, the question of how the vision is to be implemented remains.

One famous Proverb says:

Where there is no vision, the people are unrestrained,
but happy is he who keeps the law – Proverbs 29:18

Vision is the bridge between the present and the future. Without it we perish or go “unrestrained,” as the New American Standard Bible puts it. Vision gives pain a purpose. Those without vision spend their lives taking the path of least resistance as they try to avoid discomfort. The level of sacrifice that a vision requires will determine the size of people who follow. Sacrifice separates the small from the great.

Consider the example of a young man who has just graduated from high school and joins the military. As soon as he steps off the boot camp bus, the sergeant starts yelling at him. He has to march over to the barbershop and get his head shaved. Then he is up early in the morning to exercise with someone screaming at him and talking about his mother. Just a month before, he was in high school. He would have never put up with any of this nonsense from his teachers or classmates. But somehow his whole mindset has changed. Why? He is enduring the “cross” so to speak, because of the joy on the other side of it. He realizes that boot camp is preparing him for a greater destiny. His vision of the future is giving his present physical discomfort meaning and purpose.

So many of us go through life not understanding the purposes of our trials. We spend our days walking a crooked path, believing that every obstacle in the road is a problem and something to be avoided.

The second part of this Proverb says, “But happy is he who keeps the Law.” The law isn’t just something God gave to Moses. It is also the restraint, boundaries and disciplines we develop around our life to direct us through obstacles instead of around them. These obstacles become baptisms of fire that forge our character so we can attain and maintain a life of greatness.

WHAT IS VISION?

quote-on-the-power-of-vision-by-steve-jobs-dont-give-up-world

Vision is what we see, but it is also the way in which we see. Vision is the lens that interprets the events of our life, the way we view people and our concept of God. If we have a scratch on our glasses, it may seem like everybody around us has scratches too, but the problem actually lies with us because our vision is impaired. Jesus said that our eyes are the windows of our heart. Paul prayed that the eyes of our heart would be enlightened. In other words, we perceive with our eyes but we see with our hearts. Our minds receive images from our eyes but our heart interprets these images. If our heart becomes bitter, jealous, hurt or in someway infected, the lens of our heart is distorted. What we perceive is happening and what is really going on could be two completely different things. Jesus said, “You will know the truth and the truth will make you free” (John 8:32). The word truth used here is not referring to the Bible itself, (although all truth is rooted in the Bible) but here the word truth means reality. Jesus is saying, you will understand what is real and that will free you. So many of us live in a virtual reality. The way we view life can feel and look real, or make perfect sense, but still not be real at all. Have you ever watched a good movie and gotten totally into it? You experience all the emotions of real life. You may even leave the theater still “feeling” the movie, but it was just a movie? it was never real. The truth is: we see what we believe to be true. Another way to put it is, if you have the wrong pretext you will misunderstand the context. Having a revelation of what is real will deliver us from a life of torment that virtual reality often causes.

ESTABLISHING CORE VALUES

Therefore, the things we believe to be true determine the way in which we interpret life. These “things” are called “core values.” Core values are the lens or eyes of our heart. It is important for us to realize the incongruence between what our core values presently are and what we really want them to be. Often, the things we say we believe and the things we actually believe are not the same. We must understand that it is not the truths that we believe in our head that are our core values, but rather the ones we believe in our heart. The things we perceive to be true determine the way we respond to the world around us and to God who lives within us.

These core values also help define the part of the flock that we find ourselves called and attracted to. The children of Israel experienced this principle when they came into the Promised Land. Joshua assigned land to them according to their tribes and divisions (Joshua 18:10). In other words, they received land according to their diverse visions. For instance, if they had a vision for farming, they probably did not go with Caleb to the mountain country but instead were given land that best facilitated their vision. Therefore the land they were given and their vision was congruent. From this perspective, it is not very hard to see how some church splits happen. Sometimes pastors, in their zeal to build their churches, attract people that have a vision for things that their churches or “land” (metaphorically speaking) will not sustain. This dual vision eventually ends up in di-vision.

FORESIGHT, INSIGHT & OVERSIGHT

True Godly vision consists of foresight, insight and oversight that come from His sight. Foresight is like looking at life through a telescope. This outlook allows us to know what is ahead as it connects us to our future. Foresight is the element of vision that helps life make sense and gives us the motivation that we described earlier.

Insight is like viewing life through a microscope. This perception gives us an understanding of why things happen in life. It also helps determine the underlying motivations of the heart.

Oversight puts life into context. It is like flying over our house in a helicopter. There is a perspective that we can only receive from this vista that helps us understand where we are with respect to where everything else is. The sons of Issachar are great examples of this kind of vision. The book of I Chronicles says that these men understood the times and had knowledge of what Israel should do (12:32). People that are blessed with this type of vision often have great wisdom concerning the seasons of life.

His sight assures us that the vision we have is from God. A vision from the Lord creates a mission from heaven. This is illustrated in the life of Moses when he went up on the mountain, received a vision of the tabernacle, and was told to construct it according to the pattern that he had received. (Exodus 24:16-28:43) Visions like this are just “pipe dreams” without some sort of administrative plan to complete them. A lot of people have lofty ideas about things they would like to accomplish for God but they seem to have no sense of how to see the dream fulfilled. There are entire books dedicated to this subject, therefore, I will just give an overview of how to accomplish a vision.

PRACTICAL IMPLEMENTATION

The first part of accomplishing any vision is to take it from the unseen world and bring it into the natural realm. This can be accomplished by simply writing down the vision. Articulating the vision on paper pulls the dream that is in your spirit (that no one can see but you) into the visible world so that others can capture it in their own hearts. Tools that help to visualize the mission such as architectural drawings, models, testimonies of others who have accomplished similar dreams, or visits to places that have a common purpose are all helpful in capturing and defining the vision for both yourself and others who will come alongside and help.

Then the LORD answered me and said, ‘Record the vision and inscribe it on tablets, that the one who reads it may run. For the vision is yet for the appointed time; it hastens toward the goal and it will not fail. Though it tarries, wait for it; for it will certainly come, it will not delay – Habakkuk 2:2-3

There is an old story about three bricklayers that helps illustrate what it looks like when people receive motivation from taking ownership of a vision:

There were three bricklayers working beside each other on a wall. Someone came up to the first one and said, “What are you doing” “What;’s it look like I am doing?” he replied sarcastically, “I am laying bricks!” The man asked the next guy on the wall what he was doing. He said,”Can’t you see what I am doing? I am building a wall.” Then the last man was asked what he was doing. He exclaimed, “I am building a great cathedral for God!”

Who do you think will do the best quality work and be the hardest worker? Vision causes people to love their work because they can see the big picture. Someone once said, “If you want to build a great ship, you can go out and find some talented craftsman or you can find a person who loves the sea.” Imparting God’s vision to the team around us is the single most important factor in seeing the mission accomplished.

The next step is to create a plan to accomplish the mission. The Bible says:

Without consultation, plans are frustrated, but with many counselors they succeed;
the plans of the heart belong to man,
but the answer of the tongue is from the LORD – Proverbs 15:22 & 16:1

From these two verses we see that although the vision must be from God Himself, men are to help develop the plan that brings about the fulfillment of the vision. Notice how Solomon highlights the fact that developing plans in a vacuum, (without the expertise and insight of others who have different gifts and perspectives than we do), will ultimately end in frustration.

It’s important for administrative people to understand that they are there to administrate the mission. The word administrate means, “add-to-the-mission,” not change the mission. Visionaries often do not like to work with administrators because by nature administrators are refiners and finishers. Sometimes administrators do not understand that they are being brought in to help visionaries determine how something should be accomplished, not what should be accomplished. If the vision is so large that it requires the help of Heaven (which it often does when it really is from God), it will be important that the visionary impart the vision and the faith to see it accomplished to the team. First Timothy 1:4 says that the administration of God is “by faith.”

FEAR COUNTERACTS FAITH

People often disguise their fear as wisdom when they enter into a supernatural mission that can only be accomplished with the help of God. Moses had this problem when he sent the twelve spies in to the Promised Land to determine where they should enter. Ten of the spies misunderstood their mission and somehow thought they were being asked whether or not they should take the land at all.

This type of misunderstanding of the roles people are invited to play in the mission has caused the demise of so many would-be miracles, paralyzing the church of the living God. For years, the people of God have often settled for what can be accomplished by human effort and ability, because we have allowed the opinion of faithless people to determine what we will achieve, instead of being faithful (faith-filled) to the vision we saw “on the mountain”. This is a perversion of the gospel of the kingdom. We should never settle for anything less than what God told us to do.

SETTING GOALS

After the plan is established, goals must be set. The Bible says:

I press on toward the goal for the prize of the upward call of God in Christ Jesus

Philippians 3:14

Goals are simply the vision broken down into smaller pieces that are measurable in time and space. In other words, they are specified parts of the mission that we will accomplish by a predetermined date. Many people don’t like to set goals because they think that if they are not able to accomplish them on time, they have failed. The truth of the matter is that, “If you fail to plan you plan to fail.” Great leaders know that setting goals is what gives the mission a sense of urgency. Urgency is a friend to managers as it sets the pace for those who are carrying out the mission. If wisdom is used in goal setting, very little management is needed to motivate the workers since urgency manages them. However, be careful not to give your workers more to do than they have the faith to accomplish in a given time period. If it is too much, they will not even try, just like trying to catch a bus when it is already a block ahead. You probably won’t even run after it, as there is so little possibility of you catching up to it. On the other hand, if the bus just starts to pull away from the curb when you get there, you will probably move out of your comfort zone to try to catch it. Yet, setting goals too low will not create a sense of urgency at all. People will not be very motivated and it will result in a lot more work for the managers.

When your vision is honestly birthed by God Himself,

He will be delighted to direct your steps

The final stage of seeing the mission accomplished is establishing your steps. Proverbs says, “The mind of man plans his way, but the Lord directs his steps” (16:9). Psalms says, “The steps of a man are established by the Lord, and He delights in his way. When he falls, he will not be hurled headlong, because the Lord is the one who holds his hand” (37:23-24). Steps are your day-in, day-out walk with God: the step-by-step, moment-by-moment, hour-by-hour decisions you make and the things you do that take up your time and use up your life. When your vision is honestly birthed by God Himself, He will be delighted to direct your steps. The most important thing to remember about your steps is that they should be found somewhere in your mission. Go back through your planner from the previous month and retrace your steps. Does it look like they are directly attached to your mission? If not, either redefine your mission or redirect your steps. Remember, history is at stake.

MarketHive a Vision born from 3 days of Prayer.

prayer_fasting

I can assume that  you are a subscriber of MarketHive, most likely vested as a BOD or Alpha. MarketHive is a work of love, a vision   running as a mission and driven by people who are commissioned to undertake this great project.  Will you join us in prayer and fasting for three days? I am always amazed at the results a simple 3 day prayer and fast accomplishes. You will be too.

Thomas Prendergast

CEO


Written by:  by Kris Vallotton

http://jesusculture.com/posts/1450-the-power-of-a-vision/

Why do Customer Centric Companies Stand Out?

The bottom line is that customer-centric companies stand out. They are more desirable for consumers to do business with and more enjoyable places for employees to work. The top-rated customer service companies are often the best companies to work for as well. The reason is that the culture within the company offers a similar experience to what the customer experiences on the outside. Some things to consider about customer-centric companies:
Customer-centric companies empower employees to make decisions that are for the benefit of the customer. They have guidelines versus rules and policies, and the mindset that if what the customer is asking for isn’t illegal or immoral, won’t cost the company money (although sometimes that’s still OK), and won’t harm the company’s reputation, then it should be considered.
customer centric companies
Customer-centric companies hire people who fit the culture and have personalities that align with the company’s core values, mission and vision. Skills and experience are important, of course, but these high-performing companies are looking for other qualities as well. It takes the right combination of skill, personality, and attitude.
Customer-centric companies invest a lot of time and money into soft skills training such as customer service and relationship building. Technical and product training are important, but constant reinforcement of the “people side” of the business is equally important, if not even more so. Customer-centric companies know the importance of their employees, and take a “people first” approach. They develop their people at a level that keeps them engaged and enthusiastic about taking care of the company’s customers.
Steven Hodgkiss
Free Inbound Marketing Tools from MarketHive
See MarketHive for more information and to register

Sending email is not the same as delivering email.

email.deliverability

email_deliverability_checklist

In this Email deliverability checklist we will see that the actual sending of email is one tiny step in a larger process of delivering email.There are a myriad of other requirements that need to be covered by yourself and your ESP to get emails into the inbox and for the emails to then be engaging enough for your customers to read them.Deliverability is a complex environment that requires all the moving parts between technology, professional services, industry knowledge and processes to work together.  There is no silver bullet and all the settings in this Email deliverability checklist need to work in conjunction with each other to have the desired result.

Email Deliverability checklist

How does your ESP measure up when it comes to maximizing deliverability? Use this checklist as a guideline to judge their deliverability rate.

email_deliverability_checklist_6

1. Email deliverability Technology

An ESP’s MTA (mail server) may not be able to support some essential features that are required for enhancing deliverability.

Make sure they have all the features in this Email deliverability checklist and are able to provide these in their standard offering.

Static/Dedicated IP address (Dedicated for higher volumes)
When your email sends reach a certain volume, in order to have full control over your deliverability you want a dedicated IP address. This is a single point that only your emails are sent from.  You have full control over your reputation and subsequently your deliverability.

Multi-part emails (text & HTML)
By not sending both parts of the MIME you run the danger of having your messages flagged by a heuristic filter that specifically checks valid MIME headers that include TEXT & HTML

Throttling
Some ISPs bounce emails if they receive too many messages from one sending address at a time. Throttle the number of messages per hour to meet ISP restrictions.

Sign outgoing messages with DKIM
ISPs authenticate incoming messages to verify the sender. If you are unable to authenticate yourself, you may be seen as a spammer.

DKIM is an anti-spam method that uses a combination of public and private keys to authenticate the sender’s domain and reduce the chance that a spammer or hacker will fake the domain sending address. This technology helps fight phishing.

Retry feature for temporary failures/greylisting.
A mail server using greylisting will “temporarily reject” any email from a sender it does not recognize. If the mail is legitimate the originating server will, after a delay, try again and, if sufficient time has elapsed, the email will be accepted.

IP Warming
An IP address with no sending history is in danger of having the emails blocked. Employ IP warming techniques so that you can build up a reputation with recipient mail servers before you start sending them large batches of emails.

email_deliverability_checklist_2

2. Sender Authentication & whitelisting

It is important to confirm your identity as a sender. Email providers should check your domain or IP against databases of trusted senders. This also helps prevent phishing and spoofing of emails.

Although your email service provider may be the one directly responsible for the setup of these items, it is important that your mail administrators work with the ESP, as they will guide them through the process and give the correct settings.

 

Sender Authentication setup
ISPs authenticate incoming messages to verify the sender. If you are unable to authenticate yourself, you may be seen as a spammer.

    • SPF – This is a way to say an IP or domain can send email on your behalf. It prevents ‘from’ address spoofing.
    • DKIM – A means to digitally sign an email message and associate a domain name with it. This signature gives recipients and ISPs a reason to believe the email message was created by a known sender and that it was not altered in transit.
    • DMARC – A DMARC policy allows a sender to indicate that their emails are protected by SPF and/or DKIM, and tells a receiver what to do if neither of these authentication methods pass – such as send to junk or reject the message.

Other DNS entries

  • A record – Ensure that your sending (sub)domain resolves to an IP address by creating a DNS A record
  • PTR record – Ensure that each of your outbound IP addresses resolve to a hostname, or a Fully Qualified Domain Name.
  • MX record – Ensure that each email (sub)domain has a valid MX record that specifies a mail server responsible for accepting email.
  • Abuse and postmaster email addresses setup
    Ensure that your sending (sub)domain has an abuse@ and postmaster@ mailbox so that you can easily be contacted
  • Public Who is listing
    Visible contact information for the domain and sub-domain is important to show you are not hiding your identity as a sender.
  • Privacy policy for the sending domain
    A publically accessible Privacy policy shows the use of best practices and is required during most whitelisting processes.
  • Whitelisted with major ISPs
    A sender can get whitelisted if they are labelled as a safe sender by the subscriber and their ISP. Whitelisting provides an additional opportunity to hit the end user’s inbox.
  • Setup Feedback loops to monitor complaints
    Complaints reduce your reputation score so it is essential that customers who complain are unsubscribed.
  • 3rd Party accreditation
    3rd party accreditation provides access to an exclusive whitelist that can improve delivery. Senders are required to undergo an extensive vetting process to ensure they are using all the required best practices.

email_deliverability_checklist_3

3. Email deliverability and Content

Getting the email into the inbox is great, but this is not a once off exercise. You have a few seconds to capture their attention so they don’t delete or complain about your email.
That is why it is an important part of this Email deliverability checklist. You can reduce email complaints and stimulate opens by taking the following steps:

  • Recognizable FROM email address
    In many cases it’s the first thing your customer sees, so it is essential that it is recognizable and trustworthy, otherwise it may be seen as SPAM.
  • Subject line reflects the content of the message
    Only a few characters stand between email success and the trash bin. Make sure it is relevant and interesting.
  • Copy gets to the point
    Customers often scan emails rather than read them in full detail due to busy lifestyles. Use headlines, sub-headlines, call-outs and bullet points that break up text for quick scanning.            
  • Copy stays on topic and has a call to action.
    Be clear on what you are asking the customer to do, otherwise they are likely to just file the email or delete it.
  • Messages are formatted for viewing on mobile
    Mobile rendering can often be very different to the desktop views. With the number of people reading emails on mobile devices increasing it is important to make sure your message is easily readable and actionable.
  • Physical address and phone number in the footer of the email
    This is to help demonstrate that you are a real live company, with a real physical presence. Many ISP’s and 3rd Party Authentication companies require this for Whitelisting.
  • Comply with opt-out legislation
    Non-compliance can lead to rejection during the Whitelisting process and even legal action, not to mention irritating your customers and getting complaints.

4. Email deliverability and Testing

email_deliverability_checklist_4

Testing is essential for an email campaign, no matter how experienced you are. There are several areas that require testing to achieve higher email deliverability.

This can’t be missing from your Email deliverability checklist, for Email deliverability testing goes further than just seeing if the email has a good inbox placement.
You also want to stimulate good email marketing results.

A. Design

Knowing what your customers will see across all devices and email clients is very important for your emails results. But why include it in your email deliverability checklist? Something as simple as not being able to view a message properly can prompt them to complain about the email.

  • Previewed or rendering tests across multiple email clients and devices
    This enables you to fix any issues before you send your messages to customers.
  • Structured for optimal readability
    Based on eye-tracking we know that most people scan more than they read. . .
    – Average time to capture a user’s attention: 2 seconds
    – Once you have their attention, average time spent on the email: 51 seconds
  • Clean HTML code
    HTML syntax and format errors are common tricks spammers use to foil standard content filters, so SPAM filters now also verify that your HTML code is valid. Invalid code is rendered across a wide variety of browsers and the outcome is unpredictable.

B. Content
Customers have come to expect functional and efficient messages as they receive hundreds of communications daily. Email providers check content of emails as another step in fighting the war against SPAM.

  • Content spam check
    Pre-checking that your content does not contain any “Spammy” words will allow you to fix any issues before you send
  • Subject line checked (length & content)
    Testing that your  subject line displays correctly will allow you to fix any issues before you send
  • Seed list delivery testing before the 1st campaign is sent
    Sending emails to a test list and checking if they arrived in the inboxes is the perfect pre-send test to see if your email has all the correct elements.
  • Valid from and reply email address
    Make sure you have a working FROM and REPLY address, as replies to emails count towards engagement which can improve your deliverability.
  • Working unsubscribe
    If your unsubscribe is not functional, people are more likely to complain and select “This is spam” instead

C. Data
It is all about keeping the list clean. This involves some process, reporting and ESP services at every stage of a campaign

  • Email cleaning and verification
    ISPs measure how many invalid email addresses are being attempted, this could cause a temporary or permanent block for the sender
  • Avoid Spam traps
    Purchasing lists can lead to unwanted email addresses that are actually spam traps. These will have a detrimental effect on your deliverability.
  • Remove complaints and unsubscribes from your list immediately
    Complaints count heavily towards your reputation and in turn your deliverability. Failing to unsubscribe customers and having them complain again will cause deliverability issues

5. Email deliverability Reporting and Monitoring

email_deliverability_checklist_7

Your ESP should provide you with a comprehensive set of reports so that you are able to monitor your Email deliverability metrics.

For instance your Bounce Rate (aim for 3% by removing bounces and keeping your list as clean as possible, etc) & Complaint Rates (under 0.1%).

You’ll also need detailed processes defined that indicate what must be done with the information once you receive it.

Email deliverability Reports
Reports provide you with the valuable information you need in order to take action, especially when it comes to unsubscribes and complaints

–       Delivery Report
–       Complaint Report
–       Unsubscribe Report
–       Click tracking Report

Notifications
Early detection of any issues will allow them to be corrected quickly, an important part of your email delivery monitoring

–       Campaign failures
–       Data issues

Monitoring
Constant monitoring of key indicators will give you insight into your deliverability status. A definite part of your email deliverability checklist when reviewing different ESPs.

–       Check your reputation (Sender Score)
–       Monitoring Blacklists
–       Actively monitor SMTP logs to detect any issues
–       Activity trends

Processes
Effective processes are essential for easy management of campaigns to make sure all the relevant actions are being taken

–       Bounce & undeliverable
–       Complaint
–       Re-contact inactive users

The ultimate email deliverability checklist

MarketHive is an ESP that will offer all these items on the email deliverability checklist making it far more likely we will get your email delivered. When choosing or evaluating your ESP, be sure to keep this email deliverability checklist close by, and you’ll be well on your way to working through the multiple layers of spam defense that ISPs have created around Sender Authentication, reputation checks and content filtering.

Posted by:
Thomas Prendergast

Article originated here:
http://www.emailvendorselection.com/email-deliverability-checklist-improve-email-deliverability-now/

The MLM Company of The Future Must Successfully Retail

bold.look

“The MLM industry needs to change. The general public is

increasingly reluctant to buy overpriced products and

distributors need opportunities with products that will

actually sell in the marketplace”.

Thomas Prendergast
CMO
Markethive.com

The MLM Company of The Future Must Successfully Retail

For now, Valentus has had good success using an automatic Powerline concept with people who inquire about their product or opportunity on their website..

Powerlines aren’t new. They just work a lot better when the company makes a good product. In the case of Valentus, anybody who requests information about the company is automatically put into a constantly growing powerline where they can visibly see their downline growing.

That new prospect is constantly reminded how their potential downline is growing. If the prospect wants to take advantage of those potential sign-ups, they can sign up first. If they don’t mind being passed up, they don’t have to sign up but they can still buy product.

Valentus doesn’t have a complex product line. They’re in the coffee niche and reports are that their product is not only cost-competitive but it also tastes good.

The coffee niche of MLM is definitely not saturated. Coffee is still a huge business… and it’s a simple product with broad appeal that everybody understands (the Steinkeller Brothers, formerly of Organo Gold proved that).
The point of this article is that MLM companies would be well-advised to start paying more attention to successful retailing. If they don’t, and the consumer gets angry enough, regulators will step in… and it won’t be pretty.

Art Williams
https://about.me/artwilliams