Don't Miss The Blab Boat

Don’t Miss The Blab Boat!
 
Excuse me but there’s something HUGE happening in social media lately and I worry that we’re missing it. I’m talkipng about blab.im.
 
Check out this picture and ask yourself, “If I had something like this going for my brand, how could it possibly hurt anything?”
 
 
 
 Friends… I’m not bragging because actually this has been a lot of fun. Blab.im, which I’ve been harping about a lot, really is fun and if you haven’t staked out a free account (the only kind they have!) over there you’re crazy. 
 
I bought that domain name, MLMTalkLive.com and I’ve actually got more responses from MLM people in my Twitter account and in my gMail than I can handle (keeping in mind that I’m definately not a Twitter power user). The point is that there is so much FREE POWER in blab.im for making connections with like-minded MLM entrepreneurs that it’s just mind-boggling.
 
I did my very first blab probably the second day after I learned about Blab. I didn’t need any instructions because it’s that intuitive (although the whole community over there is very helpful and supportive). That’s lucky of course because there aren’t any instructions at this point…but it’s still not a big deal.
 
Anyway…. we’ve supposedly got something unique here in Market Hive too, don’t we?
 
So what are YOU doing to promote it?
 
IMHO, if you think that ‘the tools’ are going to do it all for you, I think that’s a big mistake. It might work in someways but I’ll guarantee you that somebody who uses the same tools but sticks their ‘brand’ onto hot new platforms, like blab, that tons of people are getting interest in….who do you think is going to get ahead faster?
 
There’s only a slight difference between pitching a new idea and sharing a new idea. Most people are very sensitive about being ‘pitched’ to but they’re much more amenable to being ‘shared’ with. The difference is the fact that in one situation (pitching) you usually don’t know the other person very well. Whereas, with sharing, there’s already a relationship there.
 
It seems to me that blab is an uber-cool way to build a reputation… a relationship which will facilitate you/me/us sharing MarketHive with the people who need it. And if we don’t find a proactive way to start sharing MarketHive…I personally don’t think the business is going to just miraculously come to us on its own because we’re so ‘innovative’. 
 
Every one of those four interviews (i.e. blabs) that you see listed on that picture, which you’ll also see here, are interviews and connection and possible future Market Hivers, simply by attending a few blabs and being observant of the data options that the system provides.
 
Blab is very heavy on using Twitter handles and that person’s bio, on Twitter, also includes what they’re ‘into’. Lots of them are into MLM. Of course there’s other uses for MarketHive but obviously MLMers are the most obvious niche for us right now.
 
Alll I did to get those interviews is send them a note, via Twitter, saying “Hey, I see you’re in X company. Would you like to do a blab with me to talk about what’s hot over there right now?’
 
In the case of Elias Callejo, I still have no idea what MLM he’s in although I think he’s a heavy-hitter.
 
The travel writer lady, Kristy, I just saw ‘travel-writer’ in her Twitter profile as a follower on somebody else’s Twitter profile. I know something about travel-writing myself and I knew that most MLMers have a conscious ‘fear-of-writing’ so I contacted her and said, “Hey, would you be interested in doing a blab with me, for MLMers, about how and why they should learn the basics of writing?’
 
Her answer was affirmative.
 
The Plexus lady (a weight loss product)… I’m sure she just wanted some publicity.
 
The Twitter lady, Madalyn, I met her on a blab she was doing and just texted her and invited her to come on my blab. She couldn’t come on at the normal time I’ve been using, 1000 hrs, but we worked it out to do her on Friday at 1400hrs. It was easy.
 
And don’t forget that if you host a blab, you receive both the MP4 file, which you can turn into a podcast and you get the full video file. I haven’t learned how to embed the player yet (it seems to be an ‘iframe’ format) but eventually I will. For now, the straight link works fine.
 
And I’d also like to remind you that the strategy of building a reputation as an expert simply by talking to experts (even if you’re not, is as old as the hills. People tend to judge you by the people they see/hear you associating with.
 
And that also not to mention the likelihood that some of the people I’m talking to will remember me if I at treat them right. How friggin’ hard is that?? 
 
You think they won’t pay attention to me, at some point in the future, when I say something to them about Valentus and/or MarketHive??
 
You better believe it!
 
At this point, I really would appreciate some support over there for the blabs I’m doing. And I’ll support you too when you do yours. We’ve got the potential here to literally take that platform over if we really wanted to.
 
We could do it a lot quicker if we worked together and it’s certainly in our best interest (in addition to being a LOT of fun!). They’re new and unique and so are we. I I think blab.im could be a perfect vehicle for us to match velocity and cruise forward more effortlessly with.
 
And we could start today on my blab at noon (CST) with Elias. He’s probably a very influential guy and if he saw the uniqueness of MarketHive I think it would certainly help our cause.
 
It really comes down to what kind of ‘big picture’ we see, 
 
Regards,
Art 
 

http://prendergast.net/?page=0#post_ Don't Miss The Blab Boat

Google Adjusts Algorithms!

Social MedaiGoogle will always be adjusting its algorithms!

That action is as predictable as buying fresh bread tomorrow. Nobody knows when Google updates happen, except Google. Everybody is on board though trying to grab whatever piece of return they can from Google Organic results. Hey, it’s free, what else do you want?

If you are a business owner who has jumped into the online waters, I’m sure that you are frustrated as hell hearing a million ideas and million methods from a million people. And you also know that there’s no such thing as “free advertising” in our world, at least not yet. So until then, you might want to keep on reading.

“The secret to SEO” This is a boring title basically because of the fact that it sounds like a generic get rich theme that we, all of us who own sites on the Internet are subject to on a daily basis. So calling all business owners and work from homers must listen up.

THERE’S NO SECRET TO SEO. It’s very basic and I’m sure you have read this in a lot of places; it’s content. But many sources fail to mention that it has to be relevant content. I tell each of my clients the same thing and it has 4 major clauses; 

1-            Original Fresh Content

2-            Popularity of your site

3-            Maintenance

4-            Existence

 Original and Fresh Content is not as easy as it sounds. We are talking about unique information that will move people to your site. See, the problem with many companies showing up on the top page today is that their pages are optimized for Google with a combination of nonsense sentences and keywords. So, my approach is, why not build a website that actually is optimized for humans?

When you do this, you are automatically taking care of the optimization for Google. Come on people, we all know that Google has game and they’re increasing their technology every day finding ways to get rid of this “optimization” deal. Google is always on the side of the users and never the advertisers keep that in mind.

Guess what, once you have original and fresh content, people are going to want to visit your site and link to your site. Hey, we just took care of Popularity as well. I’m not saying you do not have to work on the link exchange thing but promise me that it will be minimal. Also you want to stay away from link farms, link exchange offers and paying for links.

So I hear that question, how else am I going to bring links to my site? The answer is content. Write articles, submit it to article sites. Prepare a PR, submit it to Prweb.com. Believe me; all these will bring links to your site. All you have to do is, mention your website at the end of these articles and make sure you link to your site with your advertised link text.

Now you are thinking, “That’s it; I have the content and the links, I’m the king of Google”. That would be wrong. Always remember that while you are doing content and popularity, there are a million competitors doing that and more. So you want to Maintain your content. You want to update it every week so every time Google spiders come to visit your site, they find new useful information. Keep up with daily life and updated news.

For example, if you sell farming supplies and the price of grain goes up, you should write an article and put it in your site. Also publish those articles on other articles sites. You can find these sites easily with a “article submit” search on Google.

And the last but not least would be Existence. I don’t want to get all philosophical on you but you have to have some type of existence online. Try to search for your company name on Google and see how many results you get; that’s your existence. You could also name this one “Brand Recognition”.

You want to increase that so when somebody searches for farming supplies, they must see your name. You can do this easily by writing articles and Press Releases on a weekly basis. The more you write, the more circulation you will get.

If you have a great piece of article or information, acquire a list of media outlets such as local and national newspapers, and fax it to them. They just might bite pick it up. Always remember to include your website at the end as a source and you might have yourself a million dollar makin’, traffic gettin’ website, Google top rankin’ website !!!

Brian-Walters-online

http://brian-walters-online.com/ Google Adjusts Algorithms!

7% … Words of Wisdom to Be Passed Along!

This from Mother Teresa:

What follows was written by Regina Brett, 90 years old, of the Plain Dealer, Cleveland, Ohio

“To celebrate growing older, I once wrote the 42 lessons life taught me. It is the most requested column I’ve ever written.”

My odometer rolled over to 90 in August, so here is the column once more:

1. Life isn’t fair, but it’s still good.

2. When in doubt, just take the next small step.

3. Life is too short – enjoy it.

4. Your job won’t take care of you when you are sick. Your friends and family will.

5. Pay off your credit cards every month.

6. You don’t have to win every argument. Stay true to yourself.

7. Cry with someone. It’s more healing than crying alone.

8. Save for retirement starting with your first pay check.

9. When it comes to chocolate, resistance is futile.

10. Make peace with your past so it won’t screw up the present.

11. It’s OK to let your children see you cry.

12. Don’t compare your life to others. You have no idea what their journey is all about.

13. If a relationship has to be a secret, you shouldn’t be in it.

14 Take a deep breath. It calms the mind.

15. Get rid of anything that isn’t useful. Clutter weighs you down in many ways.

16. Whatever doesn’t kill you really does make you stronger.

17. It is never too late to be happy. But it’s all up to you and no one else.

18. When it comes to going after what you love in life, don’t take no for an answer.

19. Burn the candles; use the nice sheets; wear the fancy lingerie. Use your best china and finest silverware. Don’t save these things for special occasions. Today and every day is special.

20. Over prepare, then go with the flow.

21. Choose to be eccentric now. Don’t wait for old age to wear purple.

22. Your most important sex organ is your brain.

23. No one is in charge of your happiness but you.

24. Frame every so-called disaster with these words ‘In five years, will this matter?’

25. Always choose life.

26. Forgive but don’t forget.

27. What other people think of you is none of your business.

28. Time heals almost everything. Give time “time”.

29. However good or bad a situation is, it will change.

30. Don’t take yourself so seriously. No one else does..

31. Believe in miracles.

32. Don’t audit life. Show up and make the most of it now.

33. Know that growing old beats the alternative — dying young.

34. Your children get only one childhood.

35. All that truly matters in the end is that you loved.

36. Get outside every day. Miracles are waiting everywhere.

37. If we all were to throw our problems in a pile and saw everyone else’s, we’d grab ours back.

38. Envy is a waste of time. Accept what you already have not what you need.

39. The best is yet to come…

40. No matter how you feel, get up, dress up and show up.

41. Yield.

42. Life isn’t tied with a bow, but it’s still a gift.”

 
Its estimated 93% won’t forward or share this.

If you are one of the 7% who will, forward it with this in the title: “7%”.

I’m in the 7%. Friends are the family that we choose.

http://eileensuebennett.com/ 7% … Words of Wisdom to Be Passed Along!

7 Networking Questions to Ask Yourself

I get together with a couple dozen other business owners for lunch every Tuesday here in Birmingham 
– Community Business Builders of Birmingham – is what we named the group several years ago when it started…
 
Networking Questions To Ask 
 
We have a 60 minute meeting over lunch and we keep the meeting very structured in order to be respectful of everybody’s time.
 
Every person has 60 seconds to introduce themselves and their business.
 
The we have a 5 minute education segment and then 2 of our members have 7 minutes to talk about their business in a little detail…
 
If there is any time left at the end of the meeting we encourage anyone with referrals from any other member to give a little gratitude/feedback.
  
It’s a very “fast” hour so we constantly encourage members to have “one on one” meetings during the week. In other words get together for Coffee or lunch and get more in depth about what we do business wise and what kind of referrals are good for each other. I love it…
 
Today’s business education segment was handled by Joe Simons.
 
Joe is an architect who is focused on “building with integrity”. It’s his branding motto. Although he’s capable and proficient with just about any architectural work Joe especially works with a lot of churches.
 
It’s not just about drawing a plan for a building with an architect like Joe, it’s about guiding his clients through the “mine fields” of government red tape that can cost a client a lot of extra time/money.
 
Joe gets most of his business by networking so it was no surprise to me when his educational topic was “Questions to ask an influential leader”. Joe related how he had used this exact list of questions when he had lunch with a mayor of a New Mexico city recently…
 
Joe was quick to credit John Maxwell with 7 questions Joe likes to ask “Influential Leaders” but it occurred to me the list works well with anybody you or I are talking to (in person or over the phone) so I thought I’d share it.
 
Next time you are talking to someone and establishing “rapport” here are some questions that may help you help them help you & them…
 
  1. What is the greatest lesson you have learned?
  2. What are you focused on learning right now?
  3. How has failure shaped your future?
  4. Who do you know that I should know? (my favorite)
  5. What have you read that you’d recommend I read?
  6. What have you done that you’d recommend I do?
  7. How can I add some value to what you do?
 
That’s an easy 7 to jot down and try the next time you are meeting with someone. Let me know how it works for you if you do use them – that would be a great future post.
 
Steven Hodgkiss

http://marketingcampaign.info/ 7 Networking Questions to Ask Yourself

Four Ideas To Utilizing Discussion Board Marketing

Forum Boards have been a part of the internet community for a really lengthy time. It is an easy way for somebody to speak with different individuals all around the world about shared pursuits, questions, as well as answers. Online discussion board marketing is likely one of the best methods for a small business to promote their product or service in addition to socializing with doable buyers of your product. 
 
 
Forum Marketing with MarketHive 
 
In at the moment quick paced internet world you could find forums on nearly any topic that may be of curiosity to you. All you must do is go to your favorite search engine and sort in your favorite subject and add forums and you may be greeted with hundreds of thousands of results.  The chances are virtually countless on the forums that you’ve got the power to decide on from. When you get the results all you have to do is search by means of the links and find the forum that you feel might contribute to you or one which could possibly contribute to the forum. If you’re making an attempt to promote what you are promoting however, it’s essential click on on many of the forums and register. 
 
Upon getting registered in a number of of the more fashionable boards you have to to edit your profile. The profile is very important as it will be the one thing that will promote your product online. It’s possible you’ll consider on creating a brief bio that tells visitors about you and the business you might be promoting. Just be sure you embody your keywords to both the text and hyperlink to your blog. This can show you how to show up on the search engines. 
 
Now that you have completed your profile you are actually able to create a signature file. The signature file will help you increase traffic to your website in addition to increasing the backlink. This file will seem every time you put up in a forum.
 
Now that you have each of the most important steps finished, you are now prepared to use the discussion board to market your small business or product.  There are a few tips that it’s best to follow though to ensure that the forums to work for you.
 
1. Use the web forums to be able to be taught as much as you’ll be able to about your business. Nearly all the boards which are out there are free to make use of so it is a great approach to do research. Also some boards mean you can learn the posts without even joining which is nice as it permits you access to priceless data with out having to join. That you must you’ll want to take the time in studying these boards and asking any questions that you could be have. Studying is one of the most important steps to any web enterprise as issues are consistently changing.
 
2. You’ll want to use the forums to ask questions. Nearly everybody in the forum community is keen to assist others and reply questions as they can. When you never ask your query, you will never get the answers that you seek. The key although is to make sure that you ask the fitting questions as you do not want to spam the discussion board boards. Spamming the forum boards to get folks to click on on your signature link will only get your post deleted and presumably get you banned from the discussion board as well.
 
3. Once you’re feeling you might be ready you may begin to reply questions for different members of the forum in addition to assist them with their issues just as they did for you. It will help you to get your backlink to grow as your belief grows. This will also assist you to turn into generally known as an skilled on subject. 
 
4. Try to not submit any links in your initial publish this is what you will use your signature file for
 
Forum advertising is a great way to socialize and meet new potential clients of your product. If they’re used accurately, you possibly can have a really successful web business.
 
Steven Hodgkiss
Authorised Distributor for 2 Minute Miracle Gel

http://inboundoutbound.info/ Four Ideas To Utilizing Discussion Board Marketing

Trying to raise interest on your social network?

Marketing on social network sitesTrying to raise interest on your social network?

Marketing on Social network sites is not an easy feat. It relies on a lot of user interaction, especially with existing contacts. Know the benefits Social sites can do to your business. Understand how social networking can drive targeted traffic to your web site today.

Social network sites are the new breed of online social hubs. More and more users turn to social networking sites to find loved ones, reconnect with old friends, or even host a high school reunion.

However, social networking sites offer more than just meeting new and old friends, it can also be an avenue to promote your latest book, show online users about your Internet site and updates, or even use the social sites to promote your views and agendas.

Social network sites or User-created content sites like blogs, forums, or dating web sites are basically places online where users can congregate to share information, give advice, or work on similar interests. Users flock social network sites, making it a good vantage point for Internet  marketers to launch their products.

There are two types of marketing involved over social networking sites. Different types of individuals who promote their products or skills over social networking sites often employ varying tactics to get their message across. Several online marketers employ the use of the comments system on social marketing sites to post information about their products or use social sites to improve search engine placement for their Internet sites.

Though some Internet marketers would go overboard with the promotion and quite literally spam their target audience with useless data just to lure them to clicking a link which will direct them to the Internet site being promoted. Other types of people marketing on the Internet employ a subtle technique of social engineering to make users trust them and to make them purchase their products or click on a link to their main web site.

Other marketers would go as far as using black hat search optimization techniques to force web browsers into redirecting to another site. This type of marketing is not allowed on most social communities, and could get you banned on that social site, if caught.

Taking the different strategies piece by piece we identify different patterns on how people marketing on the Internet coordinate their efforts to capture a wider scope of online users on a social networking site and achieve better search engine placement for their Internet sites. Web marketers who operate viral marketing strategies often use software tools that will allow them to harvest different user profiles or account numbers, which they would use to send or post messages on. Internet  marketers meticulously gather user details and interest, and seek out vital social community sections like forums and rant pages where their messages can go around with the least possible chance of getting erased by members. Some people marketing on the Internet usually lace their promotional words with entertaining music or videos.

But this can still be the tip of the iceberg on the grand scheme of online promotions. Once you give into the advertising, you will see yourself clicking on different links which will make you download or get redirected to another Internet site which can force you to download a certain application or Trojan which they can then use to either force your browser to redirect to other Internet pages when you are browsing or quite literally force your computer to accept different ads from their Internet site.

Social engineering on the other hand employs more interaction between the marketer and the end users. Internet  marketers who employ social engineering often use chatrooms or utilize the email system of social network sites to send messages to users. VoIP or Internet telephoning can also be used to improve marketer and user interaction. This type of online marketing may take awhile to be realized, but is often more successful in landing repeat customers, if done right.

Neural Social Marketing

http://brian-walters-online.com/trying-to-raise-interest-on-your-social-network/ Trying to raise interest on your social network?

Offline Marketing and the value of forums.

Offline MarketingThe Value Of Forums

Recently I participated in a forum discussion about offline marketing – that is using more traditional marketing offline to drive traffic to your website or blog. I can still remember the first time I saw a URL in a TV commercial and how cool I thought that was.

The offline world has the constraint of geography, so the least expensive forms of viral social marketing are going to be geographically bound, which can be challenging for some sites. Someone on the forum said that offline marketing is a waste of time for most sites or blogs. I think that is a false generalization. In fact, every site should practice some form of offline social viral promotion. We call these efforts drive to web programs and they can be very successful.

There are two important pieces to all promotion, and they become even more important in promoting your site offline. Just like the online world, your success at offline promotion is going to hinge on putting your message in front of the prospect in the right context – meaning at the right time and when they are in the right mood to perform the action you are looking for, which in this case is a visit to your website.

You need two elements for each viral marketing idea – the hook and the context. Once you figure out how you’re going to do it, you need to determine where you’re going to do it. If the niche and scope of your business won’t lend itself well to local leads, passing out business cards isn’t going to work as a viral marketing idea. I think every site could benefit from offline leads – it’s just a matter of how much time and money you want to throw at them.

So here are ten ideas with an explanation of hook and context for each:

1. Idea: Use your URL like your phone number. Most people get it on their business cards but leave it off many equally important items that become marketing materials. Here are a few: letterheads, press releases, yellow page ads, newspaper advertising, radio and TV ads, company vehicles, brochures, sell sheets, the bottom of every page of your catalog. Wherever there is a phone number there should be both a URL and contact email address that is generic (contact@yourcompany.com).

Cost: Nothing. You’re already paying for the materials anyway.

Context: Global, because all of your marketing materials travel all over the place, and your ads should be seen and heard everywhere in the markets you choose.

2. Idea: Webcards. You can get business cards pretty cheap this days. Companies like DCP Print offer 250 free business cards with their ad on the back (their own viral marketing) or $9.99 for 500 cards. They seem a little thin, but they’ll do. What you want to do is choose an attention-getting color that fits with the image of your site (a nice sky blue or yellow), and put your URL right in the middle in huge letters. Put a short description of the site and maybe your email and/or telephone number, and give them out.

Cost: Minimal.

Context: More locally focused, because you are handing them out. But check out the next idea.

3. Idea: Make every customer contact a viral marketing opportunity. Remember the webcards from the last idea? It’s a no-brainer to hand them out directly to customers, right? How about paper clipping a couple of them to an invoice or statement or other correspondence with a small postit note personally written by you asking them to keep one of the cards and give the other one to someone who might be able to use it.

This will work with many of the ideas on this page.

If you spend enough time building relationships with your customers they should be happy to help. Be sure to thank them for any referrals.

Cost: Minimal.

Context: Sort of a viral marketing meets chain letter idea that has potential. Global in scope.

4. Idea: Referral Bribes. This is a terrific idea, because it works both offline and online. For online you can send an email to your customers or put a link on your pages. There are tools like refer-a-buddy for websites and there are plenty of free refer this page to a friend scripts out there.

Offer your current customers an incentive to refer new customers. Maybe it’s a coupon for a percentage off their next order, or an entry into a prize raffle or something else of value. This encourages people to tell you who referred them so you can see who’s helping you out.

For the offline equivalent, make up a coupon and hand it out to people to hand out to other people.

Always send a thank you to people who refer other people, even if you bribe them.

Cost: A little to a lot, depending on the bribe.

Context: Global if you combine offline with online.

5. Idea: Tchochkes . Tchochkes [choch-kez] are little gifts (knick knacks) emblazoned with your URL that you give out to people. The webcard could actually be considered a tchochke, but they usually are stuff we have on our desk or around our house like paperweights, coffee cups, T-Shirts, refrigerator magnets and other stuff.

At my wine shop we give out corkscrews with foil cutters that have our info printed in gold on them. I never have them out where people can see them but people often ask for them so I know they are getting around.

These can be very effective, but they can also be very expensive. If you come up with a well-designed coffee cup or paperweight it will end up on the desk of your customer, where everyone that comes into his office can see it. Make sure the URL is prominent, and try to make it fun and unique.

Cost: Could get very expensive.

Context: Global depending on where you send them.

6. Idea: Direct Mail with a personalized offer I have done this successfully many times, and your success is going to depend on how well you target your prospects and the quality of your offer.

If you have a super-niche site, subscription-based site, or high ticket niche item this idea is probably a winner for you, though it may get expensive. There are (snail mail) mailing lists for everything. I have used a broker, Edith Roman for years. Put together a mailing list and a good offer, like a trial subscription or free gift or special coupon or free knick knack or something like that.

Use a well designed, neat, personalized letter with a personalized URL (an easy one), and send them off to redeem their offer. Use a personalized splash page and a good offer. Cost: Fairly expensive to very expensive.

Context: Global.

7. Idea: The World as Your Billboard If there is opportunity in a more local focus for your drive to web program, you should figure out how to get your URL in front of as many people as you can locally. Creative and unique wins the day.

I’ve seen posters, yard signs, billboards, bumper stickers, pens and pencils, car window signs. Think about it and come up with something good.

Don’t clutter them with text. Use your URL and a few descriptive words:

http://brian-walters-online.com
Social Viral Marketing

One person had bookmarks made up and inserted them into books at the local bookstore (owned by a friend) in relevant categories. Brilliant. Another person created PDF viral marketing kits for site fans to spread the word in their town. Another brilliant idea.

Cost: Inexpensive.

Context: Local.

Always, always, always have business cards, web cards, brochures, tchochkes or some viral marketing medium on you, because you never know when an opportunity to pass them out will arise.

I have a supply of business cards and brochures in the trunk of my car. I even have a stack of cards in the saddlebag of my motorcycle.

All of these ideas are combinable, and you should be implementing at least one or two of them. I’d love to hear your offline viral marketing ideas. Post them at:

Neural Social Marketing

http://brian-walters-online.com/offline-marketing-the-value-of-forums/ Offline Marketing and the value of forums.