http://prendergast.net/?page=0#post_ Don't Miss The Blab Boat
Google will always be adjusting its algorithms!
That action is as predictable as buying fresh bread tomorrow. Nobody knows when Google updates happen, except Google. Everybody is on board though trying to grab whatever piece of return they can from Google Organic results. Hey, it’s free, what else do you want?
If you are a business owner who has jumped into the online waters, I’m sure that you are frustrated as hell hearing a million ideas and million methods from a million people. And you also know that there’s no such thing as “free advertising” in our world, at least not yet. So until then, you might want to keep on reading.
“The secret to SEO” This is a boring title basically because of the fact that it sounds like a generic get rich theme that we, all of us who own sites on the Internet are subject to on a daily basis. So calling all business owners and work from homers must listen up.
THERE’S NO SECRET TO SEO. It’s very basic and I’m sure you have read this in a lot of places; it’s content. But many sources fail to mention that it has to be relevant content. I tell each of my clients the same thing and it has 4 major clauses;
1- Original Fresh Content
2- Popularity of your site
Original and Fresh Content is not as easy as it sounds. We are talking about unique information that will move people to your site. See, the problem with many companies showing up on the top page today is that their pages are optimized for Google with a combination of nonsense sentences and keywords. So, my approach is, why not build a website that actually is optimized for humans?
When you do this, you are automatically taking care of the optimization for Google. Come on people, we all know that Google has game and they’re increasing their technology every day finding ways to get rid of this “optimization” deal. Google is always on the side of the users and never the advertisers keep that in mind.
Guess what, once you have original and fresh content, people are going to want to visit your site and link to your site. Hey, we just took care of Popularity as well. I’m not saying you do not have to work on the link exchange thing but promise me that it will be minimal. Also you want to stay away from link farms, link exchange offers and paying for links.
So I hear that question, how else am I going to bring links to my site? The answer is content. Write articles, submit it to article sites. Prepare a PR, submit it to Prweb.com. Believe me; all these will bring links to your site. All you have to do is, mention your website at the end of these articles and make sure you link to your site with your advertised link text.
Now you are thinking, “That’s it; I have the content and the links, I’m the king of Google”. That would be wrong. Always remember that while you are doing content and popularity, there are a million competitors doing that and more. So you want to Maintain your content. You want to update it every week so every time Google spiders come to visit your site, they find new useful information. Keep up with daily life and updated news.
For example, if you sell farming supplies and the price of grain goes up, you should write an article and put it in your site. Also publish those articles on other articles sites. You can find these sites easily with a “article submit” search on Google.
And the last but not least would be Existence. I don’t want to get all philosophical on you but you have to have some type of existence online. Try to search for your company name on Google and see how many results you get; that’s your existence. You could also name this one “Brand Recognition”.
You want to increase that so when somebody searches for farming supplies, they must see your name. You can do this easily by writing articles and Press Releases on a weekly basis. The more you write, the more circulation you will get.
If you have a great piece of article or information, acquire a list of media outlets such as local and national newspapers, and fax it to them. They just might bite pick it up. Always remember to include your website at the end as a source and you might have yourself a million dollar makin’, traffic gettin’ website, Google top rankin’ website !!!
http://brian-walters-online.com/ Google Adjusts Algorithms!
This from Mother Teresa:
What follows was written by Regina Brett, 90 years old, of the Plain Dealer, Cleveland, Ohio
“To celebrate growing older, I once wrote the 42 lessons life taught me. It is the most requested column I’ve ever written.”
My odometer rolled over to 90 in August, so here is the column once more:
1. Life isn’t fair, but it’s still good.
2. When in doubt, just take the next small step.
3. Life is too short – enjoy it.
4. Your job won’t take care of you when you are sick. Your friends and family will.
5. Pay off your credit cards every month.
6. You don’t have to win every argument. Stay true to yourself.
7. Cry with someone. It’s more healing than crying alone.
8. Save for retirement starting with your first pay check.
9. When it comes to chocolate, resistance is futile.
10. Make peace with your past so it won’t screw up the present.
11. It’s OK to let your children see you cry.
12. Don’t compare your life to others. You have no idea what their journey is all about.
13. If a relationship has to be a secret, you shouldn’t be in it.
14 Take a deep breath. It calms the mind.
15. Get rid of anything that isn’t useful. Clutter weighs you down in many ways.
16. Whatever doesn’t kill you really does make you stronger.
17. It is never too late to be happy. But it’s all up to you and no one else.
18. When it comes to going after what you love in life, don’t take no for an answer.
19. Burn the candles; use the nice sheets; wear the fancy lingerie. Use your best china and finest silverware. Don’t save these things for special occasions. Today and every day is special.
20. Over prepare, then go with the flow.
21. Choose to be eccentric now. Don’t wait for old age to wear purple.
22. Your most important sex organ is your brain.
23. No one is in charge of your happiness but you.
24. Frame every so-called disaster with these words ‘In five years, will this matter?’
25. Always choose life.
26. Forgive but don’t forget.
27. What other people think of you is none of your business.
28. Time heals almost everything. Give time “time”.
29. However good or bad a situation is, it will change.
30. Don’t take yourself so seriously. No one else does..
31. Believe in miracles.
32. Don’t audit life. Show up and make the most of it now.
33. Know that growing old beats the alternative — dying young.
34. Your children get only one childhood.
35. All that truly matters in the end is that you loved.
36. Get outside every day. Miracles are waiting everywhere.
37. If we all were to throw our problems in a pile and saw everyone else’s, we’d grab ours back.
38. Envy is a waste of time. Accept what you already have not what you need.
39. The best is yet to come…
40. No matter how you feel, get up, dress up and show up.
42. Life isn’t tied with a bow, but it’s still a gift.”
If you are one of the 7% who will, forward it with this in the title: “7%”.
I’m in the 7%. Friends are the family that we choose.
http://eileensuebennett.com/ 7% … Words of Wisdom to Be Passed Along!
– Community Business Builders of Birmingham – is what we named the group several years ago when it started…
- What is the greatest lesson you have learned?
- What are you focused on learning right now?
- How has failure shaped your future?
- Who do you know that I should know? (my favorite)
- What have you read that you’d recommend I read?
- What have you done that you’d recommend I do?
- How can I add some value to what you do?
http://marketingcampaign.info/ 7 Networking Questions to Ask Yourself
http://inboundoutbound.info/ Four Ideas To Utilizing Discussion Board Marketing
Trying to raise interest on your social network?
Marketing on Social network sites is not an easy feat. It relies on a lot of user interaction, especially with existing contacts. Know the benefits Social sites can do to your business. Understand how social networking can drive targeted traffic to your web site today.
Social network sites are the new breed of online social hubs. More and more users turn to social networking sites to find loved ones, reconnect with old friends, or even host a high school reunion.
However, social networking sites offer more than just meeting new and old friends, it can also be an avenue to promote your latest book, show online users about your Internet site and updates, or even use the social sites to promote your views and agendas.
Social network sites or User-created content sites like blogs, forums, or dating web sites are basically places online where users can congregate to share information, give advice, or work on similar interests. Users flock social network sites, making it a good vantage point for Internet marketers to launch their products.
There are two types of marketing involved over social networking sites. Different types of individuals who promote their products or skills over social networking sites often employ varying tactics to get their message across. Several online marketers employ the use of the comments system on social marketing sites to post information about their products or use social sites to improve search engine placement for their Internet sites.
Though some Internet marketers would go overboard with the promotion and quite literally spam their target audience with useless data just to lure them to clicking a link which will direct them to the Internet site being promoted. Other types of people marketing on the Internet employ a subtle technique of social engineering to make users trust them and to make them purchase their products or click on a link to their main web site.
Other marketers would go as far as using black hat search optimization techniques to force web browsers into redirecting to another site. This type of marketing is not allowed on most social communities, and could get you banned on that social site, if caught.
Taking the different strategies piece by piece we identify different patterns on how people marketing on the Internet coordinate their efforts to capture a wider scope of online users on a social networking site and achieve better search engine placement for their Internet sites. Web marketers who operate viral marketing strategies often use software tools that will allow them to harvest different user profiles or account numbers, which they would use to send or post messages on. Internet marketers meticulously gather user details and interest, and seek out vital social community sections like forums and rant pages where their messages can go around with the least possible chance of getting erased by members. Some people marketing on the Internet usually lace their promotional words with entertaining music or videos.
But this can still be the tip of the iceberg on the grand scheme of online promotions. Once you give into the advertising, you will see yourself clicking on different links which will make you download or get redirected to another Internet site which can force you to download a certain application or Trojan which they can then use to either force your browser to redirect to other Internet pages when you are browsing or quite literally force your computer to accept different ads from their Internet site.
Social engineering on the other hand employs more interaction between the marketer and the end users. Internet marketers who employ social engineering often use chatrooms or utilize the email system of social network sites to send messages to users. VoIP or Internet telephoning can also be used to improve marketer and user interaction. This type of online marketing may take awhile to be realized, but is often more successful in landing repeat customers, if done right.
http://brian-walters-online.com/trying-to-raise-interest-on-your-social-network/ Trying to raise interest on your social network?
The Value Of Forums
Recently I participated in a forum discussion about offline marketing – that is using more traditional marketing offline to drive traffic to your website or blog. I can still remember the first time I saw a URL in a TV commercial and how cool I thought that was.
The offline world has the constraint of geography, so the least expensive forms of viral social marketing are going to be geographically bound, which can be challenging for some sites. Someone on the forum said that offline marketing is a waste of time for most sites or blogs. I think that is a false generalization. In fact, every site should practice some form of offline social viral promotion. We call these efforts drive to web programs and they can be very successful.
There are two important pieces to all promotion, and they become even more important in promoting your site offline. Just like the online world, your success at offline promotion is going to hinge on putting your message in front of the prospect in the right context – meaning at the right time and when they are in the right mood to perform the action you are looking for, which in this case is a visit to your website.
You need two elements for each viral marketing idea – the hook and the context. Once you figure out how you’re going to do it, you need to determine where you’re going to do it. If the niche and scope of your business won’t lend itself well to local leads, passing out business cards isn’t going to work as a viral marketing idea. I think every site could benefit from offline leads – it’s just a matter of how much time and money you want to throw at them.
So here are ten ideas with an explanation of hook and context for each:
1. Idea: Use your URL like your phone number. Most people get it on their business cards but leave it off many equally important items that become marketing materials. Here are a few: letterheads, press releases, yellow page ads, newspaper advertising, radio and TV ads, company vehicles, brochures, sell sheets, the bottom of every page of your catalog. Wherever there is a phone number there should be both a URL and contact email address that is generic (email@example.com).
Cost: Nothing. You’re already paying for the materials anyway.
Context: Global, because all of your marketing materials travel all over the place, and your ads should be seen and heard everywhere in the markets you choose.
2. Idea: Webcards. You can get business cards pretty cheap this days. Companies like DCP Print offer 250 free business cards with their ad on the back (their own viral marketing) or $9.99 for 500 cards. They seem a little thin, but they’ll do. What you want to do is choose an attention-getting color that fits with the image of your site (a nice sky blue or yellow), and put your URL right in the middle in huge letters. Put a short description of the site and maybe your email and/or telephone number, and give them out.
Context: More locally focused, because you are handing them out. But check out the next idea.
3. Idea: Make every customer contact a viral marketing opportunity. Remember the webcards from the last idea? It’s a no-brainer to hand them out directly to customers, right? How about paper clipping a couple of them to an invoice or statement or other correspondence with a small postit note personally written by you asking them to keep one of the cards and give the other one to someone who might be able to use it.
This will work with many of the ideas on this page.
If you spend enough time building relationships with your customers they should be happy to help. Be sure to thank them for any referrals.
Context: Sort of a viral marketing meets chain letter idea that has potential. Global in scope.
4. Idea: Referral Bribes. This is a terrific idea, because it works both offline and online. For online you can send an email to your customers or put a link on your pages. There are tools like refer-a-buddy for websites and there are plenty of free refer this page to a friend scripts out there.
Offer your current customers an incentive to refer new customers. Maybe it’s a coupon for a percentage off their next order, or an entry into a prize raffle or something else of value. This encourages people to tell you who referred them so you can see who’s helping you out.
For the offline equivalent, make up a coupon and hand it out to people to hand out to other people.
Always send a thank you to people who refer other people, even if you bribe them.
Cost: A little to a lot, depending on the bribe.
Context: Global if you combine offline with online.
5. Idea: Tchochkes . Tchochkes [choch-kez] are little gifts (knick knacks) emblazoned with your URL that you give out to people. The webcard could actually be considered a tchochke, but they usually are stuff we have on our desk or around our house like paperweights, coffee cups, T-Shirts, refrigerator magnets and other stuff.
At my wine shop we give out corkscrews with foil cutters that have our info printed in gold on them. I never have them out where people can see them but people often ask for them so I know they are getting around.
These can be very effective, but they can also be very expensive. If you come up with a well-designed coffee cup or paperweight it will end up on the desk of your customer, where everyone that comes into his office can see it. Make sure the URL is prominent, and try to make it fun and unique.
Cost: Could get very expensive.
Context: Global depending on where you send them.
6. Idea: Direct Mail with a personalized offer I have done this successfully many times, and your success is going to depend on how well you target your prospects and the quality of your offer.
If you have a super-niche site, subscription-based site, or high ticket niche item this idea is probably a winner for you, though it may get expensive. There are (snail mail) mailing lists for everything. I have used a broker, Edith Roman for years. Put together a mailing list and a good offer, like a trial subscription or free gift or special coupon or free knick knack or something like that.
Use a well designed, neat, personalized letter with a personalized URL (an easy one), and send them off to redeem their offer. Use a personalized splash page and a good offer. Cost: Fairly expensive to very expensive.
7. Idea: The World as Your Billboard If there is opportunity in a more local focus for your drive to web program, you should figure out how to get your URL in front of as many people as you can locally. Creative and unique wins the day.
I’ve seen posters, yard signs, billboards, bumper stickers, pens and pencils, car window signs. Think about it and come up with something good.
Don’t clutter them with text. Use your URL and a few descriptive words:
Social Viral Marketing
One person had bookmarks made up and inserted them into books at the local bookstore (owned by a friend) in relevant categories. Brilliant. Another person created PDF viral marketing kits for site fans to spread the word in their town. Another brilliant idea.
Always, always, always have business cards, web cards, brochures, tchochkes or some viral marketing medium on you, because you never know when an opportunity to pass them out will arise.
I have a supply of business cards and brochures in the trunk of my car. I even have a stack of cards in the saddlebag of my motorcycle.
All of these ideas are combinable, and you should be implementing at least one or two of them. I’d love to hear your offline viral marketing ideas. Post them at:
http://brian-walters-online.com/offline-marketing-the-value-of-forums/ Offline Marketing and the value of forums.