Hello my old friends this post is somewhat related to Veretekk and MarketHive our new company that replaces Veretekk
I have been away to some degree for some time as I am a caretaker, launching MarketHive (the rebirth of Veretekk sort of), moved from the ranch to a fort and well, I am back.
You have all heard of Amazon right? Amazon is the definition of customer centric. The company is all about the comfort, reliability, support, and ease of use, competitive pricing, but even more than that. Amazon truly treats its customers like Kings!
Here is an example of what Customer Centricity means in a direct sale type company. You can sell products and services competitively via Amazon and Ebay and that direct sale company gives you the technology (API) to sell from their inventory, their warehouse, their shipping and automation to even produce customers on auto shipment as well.
I joined a company centric company called Trivita in 2001. 95% of my organization is just customers. I will explain in a minute what that has meant, but first let me say I am in no way trying to recruit you into this. This is a learning path I have been down. I would consider Trivita a Version 1 Customer Centric direct sales company. Youi see, Trivita never gave their sales distributors the tools to produce customers. They just sold you their customers (Customer Acquisition) and the prices per customer were very expensive, of course, because Trivita is and was a V1 Customer Centric system.
Simply put, every distributor I recruited and the pitch was simplicity, just buy customers, and we did. I would generally match my new distributor’s first month customer purchase with additional customers. This culture created a massive customer base, real customers, that just hang out and every few months buy products. This is why today, even though I have not actively promoted Trivita, I still receive a substantial monthly income and probably will for the rest of my life. Sustainability, stability and longevity are the benefits of customer centricity within this industry and Trivita has proven that to me. How many opportunities have you been in over the last 14 years and how many have a foundation of a lifetime of stability? None I bet!
Over the years, the pressure in the MLM industry is pushing towards a customer centric solution and I have been on that leading edge and that is the purpose of my asking for your attention.
I am going to go point by point some of the more dynamic systems being created within these companies and they are very close to making them available and when they do, I believe traditional MLM will begin the very rapid destabilization and destruction of their traditional methods which I consider unethical, destructive and based on idolatry and the exploitation of the little guy and gal.
So before we begin that illustration of this new hybrid dynamic, I want to reveal to you exactly the mindset of the 90% + of MLMs and why you always fail, as it is a little known secret. It is called the 3 month rule. Here it is (I am sure you will recognize this process):
I discovered this little secret within the upper echelons of a company called Ocean Avenue. As the leaders and principles felt comfortable with me (I guess they thought I was a sociopath idolater like them) they would all talk about this 3 month rule and would look at me at the dinner table as they laughed and scoffed at the “commoners” who always fell for this, as if I was in on the take. I just acted like I knew what they were talking about and was a good listener. OK? So are you ready to hear this little dirty nasty secret?
It is called the 3 Month Rule. It starts by the “Leaders” the “Master Distributors”, the “Principles of the company” willing to promise you whatever you wanted. To totally misrepresent the compensation plan, to manipulate into spending the big money, to put in the investment, to have skin in the game, after all, if your mentality is to just break even, you will fail. They will tell you to put it all in, leverage the full investment because this is the key to success by creating your sense of urgency.
Sound familiar so far?
They will also tell you go get everyone you know, everyone you can, blast the opportunity, take massive and immediate action. Drive the masses of your friends, family, their friends, your sphere of influence to their conference calls, to signup into your self-replicated site, try it for free, to buy their books, get on their training, join their FB groups and subscribe to their mentoring web sites, etc.
They call you, 3 way with you, email you, motivate you, complement you, inspire you for about 3 months, then it all dies.
This is how they look at this 3 month rule:
In the first three months is when they know your emotions over rule your common sense, it is during this time they know you will abandon your good judgment and spend, even borrow, even finance the money to “invest” into the deal. It is during this time they get you to reveal and send in all your friends, their contact information, your family, that you will invest in the leads and build the traffic to drive into your business. They know that about 3 months into it, you will get discouraged, frustrated, they will even start discovering that they are not exactly honest and even have bad press. But after 3 months, they have sucked everything they know they can get and at that point, you get cut off. Ostracized, rejected and ignored, because now, you have supplied them with a whole new generation of suckers from your sphere of influence to keep the game a foot and have spent as much money they have been able to suck out of you.
This is why most MLMs will never embrace the customer centric model, because their products or services cannot compete for real customers, because the products or services are super inflated in prices, and / or, are quack science, like holographic patches, structured water devices, exotic berry drinks that cure psoriasis and cancers, etc. or are products that are re labeled but are no different than similar products for a fraction of the price (what real customers demand in the marketplace)
This is why the majority of good honest hard working people, seem to jump from deal to deal. Because the industry, for the most part, has been rigged to do just that. Keep you jumping every 3 months until they have sucked you dry of your monies, of your friends, but even worse, to suck your hopes and dreams dry and ruin your reputation, as you slink off and go back to that job you hated.
This very phenomenon is what I battle, what I rally against. To me it is a spiritual war as I have seen friends, associates and good people, their hopes and dreams and very souls sucked into oblivion by these sociopathic elites. Here is one more case in point, a true story. Names are changed to protect the guilty.
Mike Darling and I invited a health and beauty MLM owner and his wife to a very upscale dinner in Rancho Sante Fe (San Diego) to discuss their company as we were pitching him and his company to become customer centric. They had some very effective quality products, but their comp plan was cumbersome, their products were a bit overpriced, but we felt this company could actually shift into a customer centric system and even offer customer coop programs so distributors could just buy customers and easily build a long term beneficial legacy.
Right in the middle of the conversation, this owner interrupted us to disclose that, according to him, MLM, or more accurately, his company was really all about selling “Hopes and Dreams” and based on that was not interested in making the additional investments to establish the firm as “Customer Centric” then suggested we put this all in writing and send it to him for further consideration. Those of you in business, know, that statement means (NOT INTERESTED) or more familiar, “do not call me, I will call you”. And that ended that, and I halted all further development for marketing and advertising and another one bit the dust. That company went out of business within a year after that eventful and revealing dinner.
And my first customer centric company after 11 years (when that eventful dinner occurred) continued month after month to bring me in solid substantial income. I really started to recognize that MLM in general was an unhealthy business model. When you have nothing but distributors, for the most part, buying overpriced services or products, because they really bought the hopes and dreams, you have a very shaky business that at any given time can easily collapse. It is a very unhealthy business model. It is why you consistently continue to fail, everyone, not just you. Even the big shots who own the companies know it will fail.
The pressure to move towards customer centricity is here. The old MLM model is being rejected at an ever increasing rate, which you recognize by your continued challenge of finding it harder and harder to build a traditional MLM business, because most people have had enough. Even though they may not recognize the problem as it is, they do recognize the industry has become saturated and every MLM deal appears to be really no different than the other and the pall of stagnation in this industry for the most part has set it.
Entrepreneurialism is still alive and has for the most part driven MLM. But people do learn and discover and have come to understand the MLM industry for the most part is a fools dream. Only the handful make it, the ones who have large spheres of influence like I do, or have strong charisma on stage, can run effective conference calls, have the resources to build SEO results and lead development. But even that has a break point, because the traditional MLM model of distributors (salespeople) recruiting distributors (salespeople) quickly reaches a saturation point.
This is why, you need customers, 1000s of customers, and few distributors to build a long lasting legacy income.
The three companies that are about to turn this industry upside down. Their strong points, their weak points and why I am about to build all of them and why I can do just that and why you can too!
Uway: Simple put with this company, they represent products, like their Ubox Smart TV that is sought after by the marketplace, reasonably priced and attracts way more customers than distributors. Another product they just launched called the “Uwheels” a similar product to the Segway Human Transport made famous by “Paul Blart Mall Cop”. Agsin, sales went of the scale as consumers bought them up in record breaker numbers. They are interested in building APIs so distributors can seamlessly sell them via Amazon, and Ebay as well as making scripts available to allow distributors to build retail selling sight to simply move product, without the draw backs of garage inventory, shipping, and collecting the funds, Simple as that. A product people want (regardless if there is an opportunity available or not). This is a company I can build without ever recruiting one distributor, simply by selling to customers.
I am flying out this week to meet with the owners, to determine their credibility and if they can handle the crush of business I can deliver. I also want to meet with their marketing and development departments because I want systems to move products, not recruit distributors. If I find them credible, this company is a go!
Valentus: I know the owner personally, which makes my knowledge of where he is taking the company credible. First they have developed a dynamic product called Thin Roast which claims to (actually does) eliminate cravings and limit appetite (not suppress) as well as give an increase in energy. Claims of serious weightloss are occurring and I can attest this is a product that is demonstrable with free samples within 3 minutes. I am hooked on this product as it has seriously increased my productivity by at least 300%, it has also increased the joy in my overall outlook on life (if that is even possible) and is slowly but surely reducing my weight (I need to lose 40 lbs.).
The owner is integrating a customer and pre enrolled lead system where you purchase a distributor for about $150.00 but also get 300-500 legitimate pre enrolled prospects with real phone numbers and emails. In other words, I can attest that with a timely outreach to them as they come in, you will recruit about 10% into becoming customers and distributors in your business. Another innovation is the online sample fulfillment center so you do not need to inventory coffee samples. You either create a web page utilizing the Valentus technology that allows your page to collect the visitors name, phone, email and mailing address and upon submitting, the package is sent. As well, a back office option lets you fill out the form press the button and the sample sends out to your designated prospect. Additional Valentus has made assailable on unique domains total retail sites without the harbinger of an opportunity attached so you can clearly promote the product and build customers.
Valentus is expanding into Europe with warehouses in Germany and UK and EU pricing built into their web systems just for the European markets.
All of this is only weeks away. Once launched you can just concentrate on promoting product, via Ebay, Amazon, Craigs list, etc. and move the product. Valentus also concentrates on building video ads to promote the opportunity or just sell the product(s). Truly one of the new breeds of the “Customer Centric” hybrid MLMs.
Stay tuned as it is only a matter of days one or both of these cross over to the new paradigm of becoming true customer centric systems. And folks, with true customer centric systems, the reality of building a living income is legitimate and even more incredible is the ability to build more than one business. Because advertising for customers is a totally different process then recruiting distributors.
And this is what MarketHive is all about. Giving you a real fully loaded Inbound Marketing system that saves you literally $3000 or more per month for top of the line professional marketing tools, all integrated into an easy to learn navigation.
What is even more fascinating is all of this is coming together all at the same time. MarketHive was launched into the Alpha level (pre Beta) January of this year. As of this “article” we finally finished and have delivered our spam free full blown emailing program, which now allows me to communicate with all of you via email alerts to this blog, gives you the most advanced emailing system on the Internet within your MarketHive platform.
Last but not least. I was the inventor and original founder of Veretekk and the Automated Marketing phenomena. During that 20 year reign of marketing supremacy, Veretekk developed over 200 million leads (name, emails, address, phones) through our many traffic portals. Having said that, the new admin email portal I now have at my disposal allows me to send communications to that 200 million minus the dead emails and phone numbers. Even so, it is a huge market platform and as we move to build MarketHive I am starting by opening that database up to these articles and promotions for MarketHive.
If you are already a MarketHive subscriber or planning on joining MarketHive (It is 100% free for life) make sure you look into an Alpha Founder option. You will be pleased with what we are making available to you.
I have been using Market Hive for a while now, learning all the tools that are made available to everyone. There are NO hidden extras, NO hidden functionality that is only available to paid members .. WHY? Because there are NO paid members .. because it really is all free.
MarketHive system is above anything else I found in terms of Marketing Tools! Knowing the CEO and his vision for MarketHive, I couldn’t not join! Anyone doing marketing online should use MarketHive tools as they will quickly get amazing results!
Why would someone design a system like MarketHive? Clearly there has so be a desire to do something very different from the typical social network. The fact that it is a free social network designed for entrepreneurs speaks volumes about the creators’ motivation to help small businesses promote on the Internet. You will notice immediately when you join there are no major corporate sponsors. MarketHive has been designed as a level playing field for entrepreneurs. Where else is there such a network on the Internet? There is nothing at all like it on the vast Internet. I suggest entrepreneurs everywhere take a look at MarketHive and come play ball with us!