I’ll say it: the days of outbound marketing are over.

I’ll say it: the days of outbound marketing are over.

entrepreneur

The "Wolf of Wall Street" mentality of harassing customers over the phone, sending spamy emails, and going door-to-door to close deals has become much less effective in recent years. Customers have access to so much information every day, they’ve become increasingly resentful of marketing intrusions. The rise of blocking tools such as caller id, spam folders and ad blockers is not coincidence.

Inbound marketing is the new normal. That’s the idea that if you provide value to customers first, they will respond by returning that value back and doing business with you.

To get a peak under the hood inbound marketing, and get tips on how others can use it, I had a chance to chat with A.J. Agrawal – an entrepreneur who built his business, Alumnify, around it. A.J. is a fellow contributor at Entrepreneur as well as at Forbes, Huffington Post, and others.

Here’s an edited version of our e-mail interview:

Why begin with universities?

We started there because we saw a strong decrease year after year in alumni engagement. Right now, alumni engagement is at an all time low – under 10 percent. It was obvious that institutions were struggling to adjust to the new ways their alumni were communicating and engaging. So we saw the opportunity.

For about 85 years, alumni engagement was pretty steady. Then all of a sudden, in the 90’s it began to fall drastically. In panic mode, many schools chose to double down on the outbound marketing tactics that worked in the past: cold calls, snail mail, and increased email addresses. They also deployed better data tacking and software to help optimize open email rates as well as make the giving process easier for graduates.

But these strategies had no effect (or even a negative effect on engagement) because they were built on an overall strategy that was broken. So we decided we would build inbound marketing solutions to provide value to alumni first. 

How do you begin inbound practices?

First, make sure you know what inbound marketing is. At its core, inbound is anything that provides a tremendous amount of value to your target customer without asking anything from them in return. There are tons of ways to do this and the best part is that most of the major strategies can be done for minimal cost.

One thing we recommend to companies we work with us is to start by getting a blog set up and to have someone be responsible for publishing regular content. One of the nice things about inbound marketing is that it requires companies to build major assets for their business. Your content library is a huge asset and will eventually help your SEO, and pull in more customers to your website.

Other popular inbound strategies include webinars, eBooks, infographics, mobile apps built to help your customers, and optimizing your social media.

Each business is different, so the strategy depends on factors including audience, industry, and expertise. Like most things, the hardest part is just getting started. Once you find an inbound strategy that starts to work, it becomes much easier to fine tune and expand on your traction.

Do you avoid outbound strategies?

Not at all. While inbound is definitely the future, some customers still respond well to outbound strategies. Even as an inbound company, we still cold call customers and send promotional emails once in a while — but as part of a complete plan.

When thinking about the brand I want for Alumnify, I don’t want prospects and customers avoiding our phone calls. The image of a customer seeing an Alumnify Team Member calling them and saying “Not these people again” is my worst nightmare. And it should be any entrepreneur’s nightmare too.

Instead, I believe that the key to getting customers to love us is to provide value without asking for anything in return. For example, we have a free inbound marketing email list we just launched yesterday with weekly tips and webinars. And I’m always happy to help any fellow entrepreneur hammer out an inbound strategy. That type of approach may take more work in the short run, but it’ll also help build a much better brand to our customers in the long run.

Article writen by:

Contributor

 

TP

9 Survival Essentials For The MLM Industry

9 Survival Essentials For The MLM Industry

 

If you’re in the MLM industry, by now you’ve undoubtedly heard of the $200 million fine the FTC just slapped on ‘once mighty’ Herbalife. I’m saying, ‘once mighty’ because this fine was very possibly the beginning of the end for Herbalife and also a wak- up call for the vast majority of the rest of the MLM and Direct Selling industry that has abused the public’s trust for so many years.

What have they done that is so naughty, you ask?

It's simple. Basically, they just got greedy. If you want more detail…here it is:

  1. Overpriced products

  2. A faulty and misrepresented opportunity

  3. A lack of technical innovation that has resulted in a system that doesn’t meet the needs of today's consumers or home-based entrepreneurs.

The FTC, in effect, said that Herbalife was a pyramid operation, even though they refrained from using those exact words. This was probably because they didn’t want to rock too severely an already fragile US economy but it’s clear that ‘pyramid’ was exactly what they were describing.

So, what’s the fallout going to be?

Here at Markethive, we think that Herbalife is probably ‘toast, dead meat, Big Casino, swimming with the fishes’ for all intents and purposes. Their brand will linger for a while longer but probably will never fully recover.

The sad fact is that Herbalife, and the countless other companies which operate in a similar manner, are too entrenched in the ‘old school’ MLM methodology to make the necessary changes in time to move into the new age of the home-based entrepreneur. And a lot of distributors who needed the opportunity these companies promised are going to be left with nothing but an I.O.U. for the time and money they spent.

>More and more of the public is too savvy now to fall for the ‘hopes and dreams’ MLM pitch now. That’s why the vast majority of MLM companies are losing approximately 50% of their distributors every year.  In fact, MLM companies have little if any political or social ‘capital’ left to spend not only with the public but also with regulators.

Up until now, the MLM industry has always had it’s detractors and its promoters but MLM companies, leaders, and so-called interest groups like the Direct Selling Association have been able to maintain a charade of propriety by various means. Obviously there was rot ‘below the decks’ that was never properly addressed.

But, with this latest FTC decision, the cat is officially out of the bag now and the MLM industry traditionalists need some new thinking.

In trying to learn from the past (and especially these recent events) and move into the future, the present question is: Where does the MLM and Direct Selling Industry go now and where can aspiring home-based entrepreneurs find the opportunity they seek in today’s promising but uncertain digital age?

In Markethive, we think we’ve got some answers. Here are our 9 Survival Essentials For The MLM Industry:

  1. Companies must have superlative products or services. In fact, truly next-generation MLM must be characterized by superlative products and services that have no competition in their respective market. That market supremacy will not rely strictly on price but rather on superior value. And… companies will not expect everybody to want to be ‘in the business’ but rather will have a clear retail-only distribution channel for people who have no interest in their business opportunity. Indeed, these customers might not even be aware of an opportunity. This will give stability to those who do choose the business-builder route within their respective MLM company. Example: Just because I want to drive a Chevy truck doesn’t mean I want to be pitched on buying a dealership.

    Question – How can you tell if an MLM company’s products are competitively priced?

    Answer – If their products won’t sell in the public marketplace, e.g. on eBay, for more than you, the Distributor, pays the company for them, then they are not good products and you are being ripped off. And you’re ripping off your friends who buy those products.

  2. Companies must have virtual warehouses for their distributors in order to relieve them of the burden of stockpiling inventory in their homes or garages as has often been the traditional MLM model. In fact many MLM companies still load their distributors with inventory that will never be sold. Amazon has proven that the ‘virtual warehouse’ concept works. MLM companies need to adopt the same idea. This one innovation alone will likely at least double product sales, increase distributor retention, and finally make home based MLM and Direct Selling businesses competitive with local retailers.

  3. Companies must engage in cooperative advertising and marketing with their distributors, wherein companies match advertising funds from distributors and also run ads which drive prospects and/or customers to a distributor’s 800 phone number or to the top of some other type of sales funnel. Other industries have been doing this for years. One MLM company did this in the past and was extremely successful as a result however they ceased this practice and reverted to the old-fashioned ‘hopes and dreams’ model… a move which they probably regret now as their business continues to decline. However,  MLM companies which do this correctly will enable distributors to build very successful businesses.

  4. Companies must enable their distributors to E-retail. Once the virtual warehouse function is set up a distributor, companies must give them an online interface whereby they can log into their ‘business center’ and perform any desired marketing or business management function, i.e. send samples, fill and ship product orders, and reorder inventory…all while simultaneously carrying on a live text or voice conversation with a customer or prospect. This contributes tremendously towards removing the unprofitable burden of back-office paper pushing from the distributor and enables him/her to focus on bonding with the client or prospect.

  5. Companies must provide a robust 800 phone number telemarketing platform. This is an affordable and very effective marketing tool which starts with distributor getting an ID# from the company. The ID# resides on company servers and is used for all manner of tracking. The operator talking to the customer or prospect may or may not be the distributor but the operator interface displays the source of the call. The stimulus for the call could be any type of media ad, event, or call to action. Operators receive and handle the calls and have the ability to make notes on the account, forward the call, or 3-way the call as appropriate.

  6. Companies must use API’s (Application Programming Interface) to enable their distributors to establish a smooth presence on online stores. This is where they can ´meet’ the customer when they shop on eBay, Amazon, Alibaba, or any of the large number of ecommerce sites that are popping up today. In the past, MLM companies have ignored the advice of qualified experts and have resisted authorization of API use by their distributors, claiming they (the companies) would lose control of prices and selling policy. In fact, properly constructed API’s do allow the company the control they are unnecessarily worried about.

  7. Companies must develop, allow, and encourage a robust retail presence, in the form of retail-only websites for distributors. One of the FTC’s specific complaints concerning Herbalife was that Herbalife did not actively encourage retail sales by their distributors. Thus contributing to the fact that Herbalife had almost no retail sales. Instead, Herbalife and other MLM companies have insisted on cramming ‘Hopes and Dreams’ propaganda about their worthless opportunities onto distributor sites. And they wonder why they don’t have many retail sales. This is a huge ‘turn-off’ to many retail customers. To reiterate, legitimate business retail product irrespective of ‘ownership’ (or pseudo-ownership) opportunities. And they don’t distract buyers with money in their hands with ‘a great opportunity’.

    NB: here is it also noteworthy that no current MLM company encourages their distributors to build their own database of customers… which any smart distributor should do. Some companies even expressly prohibit it.

  8. MLM companies need to provide the marketing systems for their distributors to win in today’s modern digital marketplace. This includes such items as autoresponders, social broadcasters, social media tools, conference rooms, blogs and other publishing platforms, brandable and replicable PDF’s, video marketing platforms and tools, co-op advertising support and software, and (of course) high-quality training. No MLM company, other than the emerging joint venture between Valentus and Markethive, have even attempted to do this.

  9. Because business is competitive and technology is rapidly evolving, MLM’s need to provide constant, quality, live and archived video training. A few MLM companies have attempted to do this but the overwhelming majority of that training has been mostly motivational ‘hopes and dreams BS’ rather than information which actually enables a distributor to win in the marketplace.

Final Thoughts and Summary

A look across the MLM and Direct Sales landscape today reveals a dismal scene of the majority of companies hooked, like an addict, into Old School methodology and philosophy which did work briefly in the early days of the industry but in fact no longer does. It’s clear that the reputation of the MLM industry has gotten worse and not better.

Even worse, the landscape is littered with battered and broken dreams and self-images…interspersed with the crafty, grinning, minority who have made huge fortunes in MLM at the expense of not just the aforementioned X-distributors but also millions of consumers who did not get the product and/or service they deserved.

There are two companies, Valentus and Markethive, who believe this situation needs to change and are doing something about it. Valentus has a great tasting, weight-loss coffee that’s very reasonably priced, a strong retail reorder rate of 80%, and an excellent compensation program. Matter of fact, experts agree that Valentus is currently entering momentum.

The other half of this unique equation is Markethive, an innovative inbound marketing platform, free for all. Markethive is supported by advertising…similar to Facebook or YouTube and is actually better than similar platforms from better known and longer established companies like Hubspot and Pardot which start at $200 and rapidly escalate into thousands of dollars per month.

Markethive’s platform is rapidly becoming the new ‘Platinum Standard’ automated marketing system of choice for home-based entrepreneurs and is perfect for almost any business.  

Just coincidentally, (some would say, ‘by fate’) the principals of these two companies (Dave Jordan, CEO of Valentus and Tom Prendergast, CEO of Markethive), share a common vision for a New Age of The Entrepreneur and the contribution that their respective companies can bring to the MLM industry.  

For more information on anything discussed in this article, or to get involved in the discussion yourself, you are encouraged to register for a free Markethive membership, here. If you are an aspiring or disgruntled home-based entrepreneur looking for a great opportunity, click here. Or….if you just love great coffee and/or want to lose some weight, click here.

 

Art Williams
Markethive Developer and Case Study Writer

 

 

TP

Pardot a shadow of Markethive report

Arriving at the Pardot Acquisition Price

pardot

This is an article about a similar Inbound Marketing company like Markethive. Unlike Markethive, Pardot is not a social network, but is only an Inbound Marketing platform. In that aspect, they are a shadow of what Markethive does.

Thomas Prendergast
CEO
Markethive CEO

The article:

One of the more popular questions I get from entrepreneurs that are curious about selling a company is how we arrived at the Pardot acquisition price. My normal response is that we had $10 million in trailing twelve months (TTM) revenue at time of sale and we got 9.5x TTM. Well, since we’re more than three years out from the deal (see 3 Year Anniversary of the Pardot Exit), there’s actually much more to how we arrived at the acquisition price.

And, as you might expect, arriving at the price of a fast-growing SaaS startup isn’t as logical as you might think.

The original offer came in at $60 million. Looking at our growth rate (100%/year) and our run-rate ($13M ARR), we said we could wait 12 months, get to $20 million TTM, and then sell for 5-7x. We countered asking for $140 million.

Not knowing what would happen, but confident we were in a great place in a great market, we felt good about our counter.

48 hours later they came back and offered us $70 million. Time to play ball. We countered at $120 million.

48 hours later they came back and offered us $80 million. We countered at $110 million.

48 hours later they came back and offered us $90 million. We countered at $100 million.

48 hours later they came back and offered us $95 million. We said no. $100 million is our final offer.

Then, the final wrinkle emerged: they couldn’t pay $100 million. Even with $210 million in cash on the balance sheet at the time, they had already filed paperwork with the SEC to do a secondary offering, and based on rules as a public company, they’d have to withdraw the offering if they acquired a company for more than a certain percentage of assets. Well, $95 million was the max they could do if we wanted to do a deal now.

$95 million — take it or leave it.

We said yes. The deal closed 42 days later.

Not all acquisition prices are logical. Our deal was driven partly by our revenue, market multiples, market opportunity, and SEC rules. Go figure.

Reprinted from:

DavidCummings.Org

The power of the network. The Power of Markethive!

Social media reach: why more is more

markethive

As inbound marketers, we recommend focusing on building deeper engagement with just your target customers rather than advertising to everyone. We spend our time creating content to get found by the most relevant prospects. However, when it comes to social media it makes sense to work to build reach beyond just the most targeted prospects. This is why we are building and inventing the Markethive Reach Platform(s)

The power of the network. The Power of Markethive!

Social media embodies the power of the network (The Hive). The more people you are connected to, the more potential you have to reach relevant prospects who are open to your proposition.

In social media reach is crucial as it directly impacts how much your content and messages get shared. The more connected you are – with followers in Twitter, Facebook, Pinterest, Google+, LinkedIn etc – the greater your ability to get found and generate leads.

Here are three key reasons that inbound marketers should consistently spend time increasing their followings in social media.

Reaching followers' followers and influencers

Having more followers means you get access to more of your followers' followers. The value of this comes from retweeting, commenting or mentioning you. For example, if one of your Twitter followers interacts with one of your tweets, that content is potentially getting exposed to everyone who follows them.

You're then reaching people who weren't following you and probably didn't know about you. Even if that original follower never becomes a customer, they've still exposed you to people who might.

Social media shares impact your SEO

Social media's impact on SEO is increasing with search engines taking social cues like shares into account when returning search results. Again, the more people that share/recommend your content, the better.

Serendipity and unexpected personas

Of course, you've developed personas as part of your inbound marketing and are working hard to create content that engages and nurtures them into becoming customers. Personas are essential and help us focus but social media creates opportunities to connect with people we weren't expecting to become customers.

Building up your following in social media gives the potential for exposure of your brand and products to people you might never have thought would be interested in what you sell and leads them back to your content.

Little and often – the secret to social media reach

If building reach isn't something you're already doing, start following new people who follow your current followers. Find influencers in your network and connect with them. Retweet and comment on their tweets and you will start to build your social media reach. Do it consistently and in a few weeks you'll have increased your reach significantly and your potential reach even more.

Markethive combines your social network associates with your message brand and exponentially explodes your reach

Find out more at the Markethive Workshops regarding the Reach

Thomas Prendergast
CEO
Markethive, Inc.

Markethive Mission Statement Alternatives

Markethive Mission Statement Poll

Markethive

#1 Markethive Mission Statement Summary:

To be one of the Internet’s leading producers and providers of Marketing Automation and Entrepreneurial support through a vertical social network.

Using our portfolio of technology and mentoring to assist our memberships to differentiate themselves a level above the rest we seek to create the most creative, innovative, powerful  and profitable entrepreneurs in the world.

By doing so we expect to make Markethive the most powerful Social Network in the world.

 

#2 Markethive Mission Statement Summary:

We help you simplify your Internet Marketing environment so that you can free up money, time and creativity to invest in your success.

We do this by providing a comprehensive and fully integrated portfolio of applications, platform systems, proprietary engineering (all known as Inbound Marketing), mentoring fused into the Social Network of Markethive.

 

 #3 Markethive Mission Statement Summary:

To bring inspiration and innovation to every entrepreneur* in the world.

*”If you have a dream, a vision and a goal, you are an entrepreneur”.

 

#4 Markethive Mission Statement Summary:

Give every entrepreneur the power to build a business and make the world a better place with more individual autonomy and liberty for all.

TP

Markethive the Ecosystem for Entrepreneurs

The Rise of the Entrepreneurs is gaining momentum.

markethive

Markethive is the ecosystem for Entrepreneurs. Entrepreneurs are leaders, "not managers". Innovators and visionaries with an endless supply of enthusiasm and connected to a resource of inner knowledge and ideas.

Many potential entrepreneurs are inhibited and in bondage to the consistent worldly messages to conform, to get the job, become a cog, get a college education, go into debt and comply to the authoritative message.  Competent entrepreneurs walk in front and show others the way.

They take on the hard to do, they lift the heavy obstacles, and like the Marines, are always first in and last out. Tom Sawyer is the proverbial entrepreneur, showing the crowd a master piece in the process of painting the fence faster and better than the crowd who gathered to watch. 

It is awe that makes the crowd members pick up a brush and join in and inspired by Tom they stay involved through the entire process and keep recruiting others.  Entrepreneurs never take short cuts. They stand firm on ethics and imbibe a level of integrity others are attracted to and recognize.

Entrepreneurs are natural born leaders. They don’t stop for nearly as many breaks or gather around and watch others. Entrepreneurs always hoe to the end of the row, even in heat, rain, storm or even when supper is calling.  Entrepreneurs rarely get fired.

But they often get fired up. They will quit any job that asks them to do something they don’t believe in. But they will work at any job if the reason is strong enough or they have given their word.

Reach

We have been conducting work shops regarding building an automated solution to massive reach publication utilizing the power of Markethive.You should discover this power for yourself, where with some effort, you could be building reaches into the billions. Remember the Hammer? This eclipses it. This means your message cvould literally be put in front of millions, even billions. With a group (swarm) engaged, means your message could literally be in front of millions and billions hundereds even 1000s of times a day. Think about it.

The Capture Widget / Autoresponders

I have been engaged in buiilding capture pages and autoresponders so I can make instructional blogs and videos for you. Did you know Markethive has the only 1 click subscription system? And your capture pages can easily rotate the leads to your group?

Come to my Work shops to discover how.

See you there. Check the calendar.

Thomas Prendergast
CEO
Markethive. Inc.

Facebook News Item 06.29,16

Facebook News Item 06.29.16
(News Feed Policy)

I actually thought this video was very insightful because I'm like a lot of people probably are, i.e. we know almost nothing about how Facebook develops its content policiy and administers the News Feed side of its business.

We know Facebook is 'big' and therefore we credit some degree of competence to them whether we always agree with the content we see on the platform or not (which is probably the way it should be). But we also know that lately they've come under fire for unfair bias (which I think is pretty clearly an accurate observation).

So….the video in this article does give a more human face to 'the company'. As far as Zuckerberg goes, you'll never convince me he's not NWO-extreme. For example, did you see the article about the wall he built around his huge estate in Hawaii…while complaining about the border wall Trump wants to build? Google it…you'll find it.

Anyway…enjoy the video. The lady talking seems like an OK person.

TP

Twitter News 06.25.16

Twitter News 06.25.16

Social Media Today reports that Twitter isn't growing as fast as some of its competitors and therefore they're stricking back by increasing their feature set. Specifically… they're allowing rolling out the ability for users to increase the length of their tweeted videos from 30 seconds to a whopping 140 seconds. Some users will even have a much longer limit. Read the article for the details and some interesting figures on the growth of Twitter vs. the industry.

It's an interesting development but the question in my mind is: if Twitter tries to become another video platform, aren't they asking for even more competition, i.e. YouTube et.al.?

TP

Content Creation Is A Highly Paid Skill

Content Creation Is A Highly Paid Skill

I've recently seen two news items which relate to each other. One concerned Facebook and the other concerned the online course called Transcribe Anywhere. Here's how they relate and what it might mean for anybody aspiring to make money online.

The article relating to Facebook pointed out some recently discovered facts about how much money (it's a LOT!) Facebook is paying outside contractors to create content for them. This quote is just a part of it: 

"A story about paying video creators quoted an anonymous source as saying that the social network was paying media partners “around $250,000 for 20 posts per month over a three-month period,” 

And that's just the chump-change part of the deal. There are much bigger amounts of cash going to some other entities.

The other side of the story concerns how there is a lot more opportunity in being a transcriptionist than most people realize. In case you aren't sure what a transcriptionist does, it is someone who turns spoken words into written words…. usually just by listening and typing what they hear. A lot of that kind of work revolves around legal proceedings but there are other niches for transcriptionists too. 

But there's another side of it that particular skill which is much bigger. Do you realize how many internet marketers want to have their words transcribed and uploaded to the net?

It's a lot. I mean, Think about how many online webinars and courses offer PDF transcrpits.

…but why would they want to have such a thing done?

The reason is because they realize that Google doesn't index the spoken word. Only the written word. So….  they know that they need their audio content transcribed into words that can be uploaded to and properly optimized so they can rank on Google.

To me, I see the outline of a VERY big opportunity. And if you have a strong understanding of a particular niche's jargon, that positions you even better to approach somebody in that industry offer your services.

So, if you're one of the many people who dream about a digital, mobile lifestyle but you don't think you have any marketable skills to make money with…I can promise you that it's not that hard to learn to type fast. And if you can learn how to generate written content, this article (above) proves that big companies pay a lot of money for content (it's got to be good of course!).

Plus, you can work 'downstream' in the content business, i.e. lot on people doing business online need their audio or video content transcribed too so it can be uploaded to and properly optimized on Google (i.e. to help their Google ranking).

It probably helps to have a pretty good vocabulary so you can follow along with what you're proofing and/or listening to. But the typing part is easy. There's lots of course and practice programs online and many of them are even free.

Yes, there is digital speech-to-text software. But it's not perfected yet and its finished product still needs to be proofread by a human.

So….I think that if Facebook is paying this kind of money for various types of content, that tells me there's some big opportunity in there somewhere. I know that I'm really enjoying the proofreading course that I'm taking right now. I can already type fast.

 

TP

Interview – David Allen Author of Getting Things Done

Podcast Interview – David Allen Author of "Getting Things Done"

I've always liked radio. I even have memories of listening to the radio from the back seat of our car as my parents drove across the country. The modern version of radio is, of course, podcasting.

Most people aren't aware of it but podcasting is alive and well. In fact, iTunes has a very significant podcast component and there even a few very well-populated podcasting membership sites for people who want to learn how to do it. Another variation of podcasting is sites such as www.blab.im.

Even today, I don't listen to podcasts very often. But when I do, I usually enjoy them. The podcast I'm mentioning here (and the website behind it) is a podcast interview that I enjoyed and I think ithe website is worth bookmarking if for no reason other than I'm sure you could get some good article ideas from it.

NB: Remember that the idea behind curation is not to regurgitate information but just to point out where it is and perhaps comment on it or put your branded interpretation on it.

The website where the podcast is is here: https://www.blinkist.com/magazine/posts/david-allen-podcast-interview

The site is interesting from another angle too…i.e. approximately a month or so ago I mentioned the same website, i.e. another page in it, called www.blinkist.com. I've still got the app only my Samsun Kzoom smartphone.

I highlighted the fact that Blinkist.com offered smart phone accessible book summaries of currently popular non-fiction books..similar to the one featured in the above-referenced interview. I even took one of those summaries and turned it into an article that I wrote here on my blog.

I'm not familiar with the navigation intricacies of the Blinkist root domain but the podcast seems to be on the 'magazine' part of it whereas the book summaries are somewhere else. I think it's a little confusing but…it is what it is and I think both pages are enjoyable and worth being aware of.

There was something I particularly enjoyed about this David Allen guy. He's not the kind of guru who acts like he knows everything and has 'the world by the tail and swinging on a rainbow'. He's the kind of guy who's not afraid to say, "I don't know"….and silence. In this world of high-paid pontification, I respect that. >You'll catch that quality when you hear him talk… but he still says a lot of good stuff.

NB: I put the ´Getting Things Done' in the article banner because it was a term I had never heard used in a 'pop' culture way like that. I suppose it could be a trend of real value. Especially in the sense that the internet brings us so many distractions that it is indeed hard to get things done sometime.

 

 

TP