Four Ideas To Utilizing Discussion Board Marketing

Forum Boards have been a part of the internet community for a really lengthy time. It is an easy way for somebody to speak with different individuals all around the world about shared pursuits, questions, as well as answers. Online discussion board marketing is likely one of the best methods for a small business to promote their product or service in addition to socializing with doable buyers of your product. 
 
 
Forum Marketing with MarketHive 
 
In at the moment quick paced internet world you could find forums on nearly any topic that may be of curiosity to you. All you must do is go to your favorite search engine and sort in your favorite subject and add forums and you may be greeted with hundreds of thousands of results.  The chances are virtually countless on the forums that you’ve got the power to decide on from. When you get the results all you have to do is search by means of the links and find the forum that you feel might contribute to you or one which could possibly contribute to the forum. If you’re making an attempt to promote what you are promoting however, it’s essential click on on many of the forums and register. 
 
Upon getting registered in a number of of the more fashionable boards you have to to edit your profile. The profile is very important as it will be the one thing that will promote your product online. It’s possible you’ll consider on creating a brief bio that tells visitors about you and the business you might be promoting. Just be sure you embody your keywords to both the text and hyperlink to your blog. This can show you how to show up on the search engines. 
 
Now that you have completed your profile you are actually able to create a signature file. The signature file will help you increase traffic to your website in addition to increasing the backlink. This file will seem every time you put up in a forum.
 
Now that you have each of the most important steps finished, you are now prepared to use the discussion board to market your small business or product.  There are a few tips that it’s best to follow though to ensure that the forums to work for you.
 
1. Use the web forums to be able to be taught as much as you’ll be able to about your business. Nearly all the boards which are out there are free to make use of so it is a great approach to do research. Also some boards mean you can learn the posts without even joining which is nice as it permits you access to priceless data with out having to join. That you must you’ll want to take the time in studying these boards and asking any questions that you could be have. Studying is one of the most important steps to any web enterprise as issues are consistently changing.
 
2. You’ll want to use the forums to ask questions. Nearly everybody in the forum community is keen to assist others and reply questions as they can. When you never ask your query, you will never get the answers that you seek. The key although is to make sure that you ask the fitting questions as you do not want to spam the discussion board boards. Spamming the forum boards to get folks to click on on your signature link will only get your post deleted and presumably get you banned from the discussion board as well.
 
3. Once you’re feeling you might be ready you may begin to reply questions for different members of the forum in addition to assist them with their issues just as they did for you. It will help you to get your backlink to grow as your belief grows. This will also assist you to turn into generally known as an skilled on subject. 
 
4. Try to not submit any links in your initial publish this is what you will use your signature file for
 
Forum advertising is a great way to socialize and meet new potential clients of your product. If they’re used accurately, you possibly can have a really successful web business.
 
Steven Hodgkiss
Authorised Distributor for 2 Minute Miracle Gel

http://inboundoutbound.info/ Four Ideas To Utilizing Discussion Board Marketing

Trying to raise interest on your social network?

Marketing on social network sitesTrying to raise interest on your social network?

Marketing on Social network sites is not an easy feat. It relies on a lot of user interaction, especially with existing contacts. Know the benefits Social sites can do to your business. Understand how social networking can drive targeted traffic to your web site today.

Social network sites are the new breed of online social hubs. More and more users turn to social networking sites to find loved ones, reconnect with old friends, or even host a high school reunion.

However, social networking sites offer more than just meeting new and old friends, it can also be an avenue to promote your latest book, show online users about your Internet site and updates, or even use the social sites to promote your views and agendas.

Social network sites or User-created content sites like blogs, forums, or dating web sites are basically places online where users can congregate to share information, give advice, or work on similar interests. Users flock social network sites, making it a good vantage point for Internet  marketers to launch their products.

There are two types of marketing involved over social networking sites. Different types of individuals who promote their products or skills over social networking sites often employ varying tactics to get their message across. Several online marketers employ the use of the comments system on social marketing sites to post information about their products or use social sites to improve search engine placement for their Internet sites.

Though some Internet marketers would go overboard with the promotion and quite literally spam their target audience with useless data just to lure them to clicking a link which will direct them to the Internet site being promoted. Other types of people marketing on the Internet employ a subtle technique of social engineering to make users trust them and to make them purchase their products or click on a link to their main web site.

Other marketers would go as far as using black hat search optimization techniques to force web browsers into redirecting to another site. This type of marketing is not allowed on most social communities, and could get you banned on that social site, if caught.

Taking the different strategies piece by piece we identify different patterns on how people marketing on the Internet coordinate their efforts to capture a wider scope of online users on a social networking site and achieve better search engine placement for their Internet sites. Web marketers who operate viral marketing strategies often use software tools that will allow them to harvest different user profiles or account numbers, which they would use to send or post messages on. Internet  marketers meticulously gather user details and interest, and seek out vital social community sections like forums and rant pages where their messages can go around with the least possible chance of getting erased by members. Some people marketing on the Internet usually lace their promotional words with entertaining music or videos.

But this can still be the tip of the iceberg on the grand scheme of online promotions. Once you give into the advertising, you will see yourself clicking on different links which will make you download or get redirected to another Internet site which can force you to download a certain application or Trojan which they can then use to either force your browser to redirect to other Internet pages when you are browsing or quite literally force your computer to accept different ads from their Internet site.

Social engineering on the other hand employs more interaction between the marketer and the end users. Internet  marketers who employ social engineering often use chatrooms or utilize the email system of social network sites to send messages to users. VoIP or Internet telephoning can also be used to improve marketer and user interaction. This type of online marketing may take awhile to be realized, but is often more successful in landing repeat customers, if done right.

Neural Social Marketing

http://brian-walters-online.com/trying-to-raise-interest-on-your-social-network/ Trying to raise interest on your social network?

Offline Marketing and the value of forums.

Offline MarketingThe Value Of Forums

Recently I participated in a forum discussion about offline marketing – that is using more traditional marketing offline to drive traffic to your website or blog. I can still remember the first time I saw a URL in a TV commercial and how cool I thought that was.

The offline world has the constraint of geography, so the least expensive forms of viral social marketing are going to be geographically bound, which can be challenging for some sites. Someone on the forum said that offline marketing is a waste of time for most sites or blogs. I think that is a false generalization. In fact, every site should practice some form of offline social viral promotion. We call these efforts drive to web programs and they can be very successful.

There are two important pieces to all promotion, and they become even more important in promoting your site offline. Just like the online world, your success at offline promotion is going to hinge on putting your message in front of the prospect in the right context – meaning at the right time and when they are in the right mood to perform the action you are looking for, which in this case is a visit to your website.

You need two elements for each viral marketing idea – the hook and the context. Once you figure out how you’re going to do it, you need to determine where you’re going to do it. If the niche and scope of your business won’t lend itself well to local leads, passing out business cards isn’t going to work as a viral marketing idea. I think every site could benefit from offline leads – it’s just a matter of how much time and money you want to throw at them.

So here are ten ideas with an explanation of hook and context for each:

1. Idea: Use your URL like your phone number. Most people get it on their business cards but leave it off many equally important items that become marketing materials. Here are a few: letterheads, press releases, yellow page ads, newspaper advertising, radio and TV ads, company vehicles, brochures, sell sheets, the bottom of every page of your catalog. Wherever there is a phone number there should be both a URL and contact email address that is generic (contact@yourcompany.com).

Cost: Nothing. You’re already paying for the materials anyway.

Context: Global, because all of your marketing materials travel all over the place, and your ads should be seen and heard everywhere in the markets you choose.

2. Idea: Webcards. You can get business cards pretty cheap this days. Companies like DCP Print offer 250 free business cards with their ad on the back (their own viral marketing) or $9.99 for 500 cards. They seem a little thin, but they’ll do. What you want to do is choose an attention-getting color that fits with the image of your site (a nice sky blue or yellow), and put your URL right in the middle in huge letters. Put a short description of the site and maybe your email and/or telephone number, and give them out.

Cost: Minimal.

Context: More locally focused, because you are handing them out. But check out the next idea.

3. Idea: Make every customer contact a viral marketing opportunity. Remember the webcards from the last idea? It’s a no-brainer to hand them out directly to customers, right? How about paper clipping a couple of them to an invoice or statement or other correspondence with a small postit note personally written by you asking them to keep one of the cards and give the other one to someone who might be able to use it.

This will work with many of the ideas on this page.

If you spend enough time building relationships with your customers they should be happy to help. Be sure to thank them for any referrals.

Cost: Minimal.

Context: Sort of a viral marketing meets chain letter idea that has potential. Global in scope.

4. Idea: Referral Bribes. This is a terrific idea, because it works both offline and online. For online you can send an email to your customers or put a link on your pages. There are tools like refer-a-buddy for websites and there are plenty of free refer this page to a friend scripts out there.

Offer your current customers an incentive to refer new customers. Maybe it’s a coupon for a percentage off their next order, or an entry into a prize raffle or something else of value. This encourages people to tell you who referred them so you can see who’s helping you out.

For the offline equivalent, make up a coupon and hand it out to people to hand out to other people.

Always send a thank you to people who refer other people, even if you bribe them.

Cost: A little to a lot, depending on the bribe.

Context: Global if you combine offline with online.

5. Idea: Tchochkes . Tchochkes [choch-kez] are little gifts (knick knacks) emblazoned with your URL that you give out to people. The webcard could actually be considered a tchochke, but they usually are stuff we have on our desk or around our house like paperweights, coffee cups, T-Shirts, refrigerator magnets and other stuff.

At my wine shop we give out corkscrews with foil cutters that have our info printed in gold on them. I never have them out where people can see them but people often ask for them so I know they are getting around.

These can be very effective, but they can also be very expensive. If you come up with a well-designed coffee cup or paperweight it will end up on the desk of your customer, where everyone that comes into his office can see it. Make sure the URL is prominent, and try to make it fun and unique.

Cost: Could get very expensive.

Context: Global depending on where you send them.

6. Idea: Direct Mail with a personalized offer I have done this successfully many times, and your success is going to depend on how well you target your prospects and the quality of your offer.

If you have a super-niche site, subscription-based site, or high ticket niche item this idea is probably a winner for you, though it may get expensive. There are (snail mail) mailing lists for everything. I have used a broker, Edith Roman for years. Put together a mailing list and a good offer, like a trial subscription or free gift or special coupon or free knick knack or something like that.

Use a well designed, neat, personalized letter with a personalized URL (an easy one), and send them off to redeem their offer. Use a personalized splash page and a good offer. Cost: Fairly expensive to very expensive.

Context: Global.

7. Idea: The World as Your Billboard If there is opportunity in a more local focus for your drive to web program, you should figure out how to get your URL in front of as many people as you can locally. Creative and unique wins the day.

I’ve seen posters, yard signs, billboards, bumper stickers, pens and pencils, car window signs. Think about it and come up with something good.

Don’t clutter them with text. Use your URL and a few descriptive words:

http://brian-walters-online.com
Social Viral Marketing

One person had bookmarks made up and inserted them into books at the local bookstore (owned by a friend) in relevant categories. Brilliant. Another person created PDF viral marketing kits for site fans to spread the word in their town. Another brilliant idea.

Cost: Inexpensive.

Context: Local.

Always, always, always have business cards, web cards, brochures, tchochkes or some viral marketing medium on you, because you never know when an opportunity to pass them out will arise.

I have a supply of business cards and brochures in the trunk of my car. I even have a stack of cards in the saddlebag of my motorcycle.

All of these ideas are combinable, and you should be implementing at least one or two of them. I’d love to hear your offline viral marketing ideas. Post them at:

Neural Social Marketing

http://brian-walters-online.com/offline-marketing-the-value-of-forums/ Offline Marketing and the value of forums.

Crisis: After 30 Billion Invested Most Crypto ICOs Have Nothing to Show

Crisis: After $30 Billion Invested, Most Crypto ICOs Have Nothing to Show

Over the past two years,

initial coin offering (ICO) projects in the crypto market have raised more than $30 billion. Yet, most ICO projects have little to show, especially pertaining to user growth, blockchain adoption, and overall user activity on decentralized systems.

It Will Only Get Worse

A handful of tokens have demonstrated success in establishing clear vision, growth paths, and valid use cases of blockchain technology that benefits users. Binance Coin (BNB), for instance, which already operates as the base cryptocurrency of the Binance exchange, will be extensively utilized to process peer-to-peer trades upon the launch of the Binance decentralized exchange (DEX). Tens of thousands of merchants have also recently started to use BNB to accept crypto payments.

0x (ZRX), the native cryptocurrency of the 0x decentralized exchange protocol, is necessary to facilitate liquidity amongst many decentralized exchanges that operate on top of the 0x protocol. While there are several tokens in the market that represent viable applications of the blockchain, the vast majority of projects have ambiguous roadmaps and long-term strategies.

As Uber’s Sam Gellman said:

“After $30 billion invested in the past two years in ICOs there still isn’t a single crypto app with a real user base for anything other than speculating on crypto. The BTC price movement is tough, but the lack of real user base for anything they’re investing in is tougher.”

With regulatory hurdles set forth by the U.S. Securities and Exchange Commission (SEC), the ICO ecosystem will become even more difficult for both innovators and projects. This week, the U.S. SEC cracked down on two ICO projects called AirFox and Paragon, characterizing their token sales as unregistered security offerings and requesting the two tokens to refund all of their investors. “They have also agreed to compensate investors who purchased tokens in the illegal offerings if an investor elects to make a claim. The registration undertakings are designed to ensure that investors receive the type of information they would have received had these issuers complied with the registration provisions of the Securities Act of 1933 (“Securities Act”) prior to the offer and sale of tokens in their respective ICOs.”

The U.S. SEC emphasized that it is in support of the blockchain and the usage of newly emerging technologies. But, the commission said that market participants must acknowledge and adhere to local regulations. “We wish to emphasize, however, that market participants must still adhere to our well-established and well-functioning federal securities law framework when dealing with technological innovations, regardless of whether the securities are issued in certificated form or using new technologies, such as blockchain.

Importance of Bear Market

The bear market of 2018 will filter good projects from the bad, and those that survive will be projects that have a clear vision, roadmap, active user base, and a competitive model. As the capital in the market drops, investors who previously invested in every new project in the market will become more cautious and it will be challenging for token sales without competitive strategies to appeal to the public. Over time, as investors learn to conduct due dilligence and the market evolves into a more competitive sector, underperforming projects will naturally see a decline in investment opportunities, user activity, and demand.

Article Produced By
Blockchain News

https://www.ccn.com/crisis-after-30-billion-invested-most-crypto-icos-have-nothing-to-show/

TP

All About Airdrops

All About Airdrops

What is an airdrop?

An airdrop is simpy a marketing tool that many companies are using to drum up press for new blockchain projects. The concept is simple: You help a company with some of their initial marketing efforts by following them on social media, and they reward you with free tokens once the project launches. In many ways, airdrops represent free money. Using Quarry, you can apply for most airdrops in just a few minutes, and the rewards can range from a few dollars in value all the way up to hundreds in rare cases.

What do I need?

The first thing you need is an ERC20-compatible ETH wallet. If you’re using Quarry, don’t sweat it, because this has already been made for you. Airdrops will ask for your public address (not your private key!) in order to send you the tokens.

Beyond that, the majority of airdrops require:

  • an email address
  • a Telegram account
  • a Twitter account
  • a Facebook account

Rarely, a small number of airdrops may optionally require:

  • a Reddit account
  • a Medium account
  • a Discord account
  • a LinkedIn account
  • an Instagram account
  • a Steemit account
  • a Bitcointalk forum account
  • an Altcoinstalks forum account
  • a VK account
  • an AngelList account

If possible, you might want to consider using alternate social media accounts, instead of your personal pages. This will avoid cluttering your feed with too much token-related news, but it’s up to you. In Quarry, we even highlight on the airdrop page what accounts you will need ahead of time, so that there are no suprises on the page. Note that you never have to give any information that you aren’t comfortable sharing.

Are Airdrops Scams?

No. It’s a very fair trade. For one, having a lot of people following and reposting a project’s content on social media helps a company with brand awareness, much like advertising. Ideally, by the time the project launches, there are already thousands of people aware of the concept and excited to see it in action. Additionally, distributing airdrop tokens to participants actually helps the economics of the token on public exchanges, since the tokens are not concentrated in just a few locations.

In the past, a small number of scammers have pretended to run airdrops in order to steal information from unsuspecting partipants. One of the advantages of using Quarry is that we screen all airdrops before they enter the app to ensure that they are legitimate. However, just in case, please be vigilant. No airdrop should ever ask for:

  • your wallet’s private key (note: your public address is fine to share)
  • any kind of password
  • any amount of money

As long as you don’t hand out this information, you have nothing to fear.

When do airdrops pay out?

In general, an airdrop will pay out several weeks after completion. In some cases, it could take a few months. If you completed an airdrop and don’t see the coins yet, don’t panic! Most likely, the airdrop will distribute when the token crowdsale is complete.

What do I do when the tokens are paid out?

That’s up to you. Because projects doing airdrops are in very early stages of development, it is possible that the tokens will increase in value over time (remember when Bitcoins cost $5 each?), so it might be worth it to hold onto them for a while. However, if you would prefer to sell them once they hit the market, there are many token exchanges available online and on the Quarry “Discover” menu.

Article Produced By
Token Block Friends

We’re Token Block Friends, your buddies in the world of cryptocurrency and blockchain applications.

https://tokenblockfriends.com/all-about-airdrops/

TP

France Attempts to Attract New Cryptocurrency ICO Token Issuers with New Legal Framework

France Attempts to Attract New Cryptocurrency ICO Token Issuers with New Legal Framework

France Tries to Attract Crypto-Issuers

France is looking to improve its stance toward cryptocurrencies by allowing their use, but with regulations in place to provide oversight. If France does establish regulations to oversee cryptocurrencies, it will be the first country in the world to do so, insofar as it relates to initial coin offerings. Those who are pro-regulation argue that coin issuers that agree to the regulation will be viewed as more trustworthy by investors, thus leading to more credibility in the long-term. Regulatory authorities will also issue a certification to issuers. It is important to note that issuers will also need to relent to having their profits taxed.

According to Fabrice Heuvrard, an auditor with a government task force responsible for developing accounting-related rules for ICOs, “The community is ready to pay taxes as long s they are not confiscatory.” France is looking to release new rules regulating the industry by next year. By regulating the industry and coaxing cryptocurrency platforms out of the shadows, so to say, the country may be able to create a market for companies interested in raising capital for ICOs and all the while receiving revenue and enhancing security for those who invest.

France is not the only country moving in such a direction. For example, though England does not regulate ICOs, it does have some financial oversight to determine whether the issuance of an ICO is under the purview of regulatory authority. As for the United States, the Securities and Exchange Commission has been considering establishing that ICOs and cryptocurrency are subject to the commission’s purview. However, the country has yet to establish strict rules. On the far end of the spectrum, China has completely banned cryptocurrencies due to concerns about fraud.

The position that France is taking may be a positive approach because it allows investors to verify the parties involved in the issuance of a new coin and they can also determine what happens if a project is unsuccessful. This ultimately leads to more confidence in the process. As of late, the country has had ICOs that have raised 90 million euros. According to businessman and CEO of a Canada-based company, “The different regulators have been hyper, hyper proactive.” A French official also pointed out that there are still issues related to the tax status and whether it has been settled. Right now, the country needs to consider how much revenue is being raised and what is the best tax rate.

Allard stated,

“Our plan is to declare the money raised as revenue and pay taxes on the profits we will make on those revenues. Since we are not close to making any profits, it doesn’t really affect us.”

Article Produced By
Bitcoin Exchange Guide News Team

https://bitcoinexchangeguide.com/france-attempts-to-attract-new-cryptocurrency-ico-token-issuers-with-new-legal-framework/

TP

What Is An ICO Token And How Does It work?

What Is An ICO Token
And How Does It work?

What’s the definition of crypto token?

It's an entity with a value specified by the eminent. If it's a fashion startup, one token can be equal to one dress or a yearly license of a software in case of a hi-tech startup. You even can issue tokens of yourself and a token holder will be able to buy an hour of your work with the token. You can “tokenize” everything.

What’s the difference between cryptocurrency coins and tokens?

This is a difficult part. The easiest answer: tokens are not a currency. You don’t need to create a Blockchain to issue tokens, which is a must-have for a cryptocurrency, but you use an existing one (usually Ethereum, which was originally created as a platform for smart contracts and evolved to be a currency). A coin is a money equivalent, something that defines value and serves as a value transfer. A token is a symbol of a contract, the value does not depend on mining, gold price or any dynamic market criteria. A friend of mine once gave me a note saying that he will always make me a coffee on demand. He still does it, after 10 years, it was a heck good token!

What is a token contract and how does it work?

Ok, a token is not a coin, got it. But still, something should regulate it’s transaction, value etc? How does that work? You do need a platform for it. Let’s take Etherium as an example, since its one of the most popular platforms for smart tokens.

Here is the full contract cycle:

  1. Tokens creation: a company writes the basic rules (tokens amount, token value, special conditions). Once created the platform will serve as a very smart notary for all the future transactions, making sure all the conditions are carried out.
  2. Tokens acquisition: when somebody wants to buy a token, the process is really similar to buying a coke in a vending machine. You approach a machine, drop the coin and push the button “coke” (choose the token you want to buy). The machine checks if there are “cokes” in stock and if you are eligible to buy it. If everything is fine- you get your drink (or token in our case). The machine says “have a nice day” and updates the stock info (one coke less now).
  3. Token transaction: In case you have a coke, you can just pass it to your friend. For money or for free. In tokens reality, you have your token wallet which is supported by the same platform that issued the token. You can transfer your token using the wallet. And again, a virtual notary, powered by a smart contract, will make sure you do it according to the rules. Moreover, all the wallets activity is constantly recorded and being updated.

Is all this free? Nope. Somebody needs to pay for the notary, vending machine technician and coke delivery. In the token world – the operation processing called “gas.” So, each time you ask to buy or sell tokens, there will be some “gas” spent and you will pay its fee.

Note: the fee is not static. It depends on a number of transactions awaiting. You can define the max cap you are willing to pay for your gas. If the token cost is, say, $10 and the gas fee is $20 is not a great deal, isn’t it? So, you can say that you pay no more than $2 for your gas, click “submit” and find something else to do meanwhile. The system will serve the highest gas bids first and eventually yours when your time will come. There is a chance, you will wait for a long time (if others are willing to pay more than you). But you always can rise the gas cap.

Types of tokens

Let’s see the most common types of tokens.

Token – token (Utility tokens), the most popular type

Remember amusements parks from the childhood? Roller coasters, carousels, hot dogs and cotton candy? At the entrance, you’ve got tokens to buy food and enter the attractions. So, let’s pretend that a company is an amusement park and with the tokens, you can buy different services just as you do with carousels and hot dogs. Now, to make the analogy perfect, let’s say that you can buy lots of tokens before the park is officially opened, or when it’s just opened. If the park becomes popular, its tokens will be much more expensive. Like $10 for a hot dog. But a smart child who bought the tokens before the opening will still enjoy his meal for $1. This is basically the idea behind issuing and buying tokens. But if in the amusement park you buy the tokens at the entrance, where do you get a cryptocurrency token? The answer is ICO – Initial Coin Offering.

Token – stock (Equity tokens)

In this case, ICO is completely equal to IPO. Usually, token-stocks are issued when a startup does not require a crypto-technology. In this case, token holders will get dividend or fixed commission. They also will be able to take part is the company decisions. All this honor for supporting the project in the beginning of its life.

Token – credit

This is a loan; a holder gives to a startup. It’s another way to rise money. For example, you invest X to get X + 10 percent.

Token – combo

If you are not completely confused, you will be now: sometimes a token can belong to more than one type. For example, tokens Sia and Digix are both tokens and stocks. And Steemit has all the three types of tokens (Steem, Steem Dollars (SBD) and Steem Power (a denomination of VESTS).

How do you trade tokens?

This part is pretty similar to coins. You have to register on an exchange for buying and selling tokens. The transaction conditions can be really complicated: the contract can include multiple rules like “you can sell it only before a specified date” or “after some date but only for a certain vendor.” So, when investing in tokens, you should read the “small letters” really thoroughly.

Article Produced By
Cointelegraph

https://cointelegraph.com/ico-101/what-is-an-ico-token-and-how-does-it-work

 

TP

A token airdrop may not spare you from securities regulation

Blockchain token based projects need network effects.

There needs to be a mechanism for fairly and widely distributing tokens to in order for the project to function well upon launch. A popular method thus far has been to sell those tokens in advance to prospective users of the network that are interested in crowdfunding its development. Another, lesser known, strategy is an “airdrop.”

In an airdrop, a project’s creators can take a snapshot of a public blockchain, such as Bitcoin’s or Ethereum’s, and send tokens to all wallet addresses containing some number of bitcoin or ether at the time the snapshot was taken. This requires no action on the recipient's part other than to take whatever steps are needed to take control of the tokens once they have been gifted. It can be a way to jumpstart a community by instantly putting tokens in the hands of a lot of people with a proven level of cryptocurrency savvy. This seems like something totally new and unique to token projects, right? Not really. It turns out people have tried airdropping before, but with stocks. And the SEC did not look favorably

upon the tactic.

In each of the four cases, the investors were required to sign up with the issuers' web sites and disclose valuable personal information in order to obtain shares. Free stock recipients were also offered extra shares, in some cases, for soliciting additional investors or, in other cases, for linking their own websites to those of an issuer or purchasing services offered through an issuer. Through these techniques, issuers received value by spawning a fledgling public market for their shares, increasing their business, creating publicity, increasing traffic to their websites, and, in two cases, generating possible interest in projected public offerings.

So, since the SEC has found that some tokens can be securities, if you are considering using an airdrop token distribution be warned that even giving away tokens is not necessarily free from scrutiny under securities law.e briefed Congress on tracking illicit cryptocurrency use and moderated a convening on ICO regulatory uncertainty.

This was a big week for cryptocurrency in DC.

On Tuesday, members of Congress and over 50 representatives from the crypto industry convened at the Library of Congress for a roundtable entitled “Legislating Certainty for Cryptocurrencies.” The event was organized by Rep. Warren Davidson and also attended by Reps. Tom Emmer, Ted Budd, and Darren Soto. Coin Center executive director Jerry Brito moderated the event, and entrepreneurs voiced their concerns about the lack of clarity around when exactly a cryptocurrency token is or is not a security.

Following the roundtable, 14 members of Congress, led by Rep. Budd, sent a letter to SEC Chairman Jay Clayton echoing the concerns of cryptocurrency innovators and asking for more clarity around the regulatory treatment of these networks. In another event in Congress on Wednesday, in conjunction with the the Congressional Blockchain Caucus, Coin Center put on a briefing about the tools law enforcement has to track illicit use of cryptocurrencies. Blockchain forensics company Elliptic presented how their product works with real-world examples of illicit funds being traced by law enforcement. Reps. Emmer and Schweikert also gave remarks highlighting the importance of getting the regulatory approach to these technologies right and preserving a fertile climate for innovators in America.

Article Produced By

Peter Van Valkenburgh

https://coincenter.org/link/a-token-airdrop-may-not-spare-you-from-securities-regulation

 

TP

What is an ICO Exactly?

What is an ICO, Exactly?

crypto

From Wall Street brokers to small time investors,

finance can be a dangerous game. The world’s currencies are constantly in shift, falling in and out of favour, and the results can often be disastrous (or highly fortuitous) for those involved. People win and lose big. That’s a fact of life, and it’s no different when cryptocurrencies are involved instead of regular cash. Having taken the world by storm in the past decade, the blockchain tech behind Bitcoin, Litecoin and other altcoins has changed finance – and money itself – forever. But how does one go about bringing a virtual currency into existence? Well, that’s where ICOs come in.

A Dictionary Rundown

An ICO is an initial coin offering much similar to an IPO. An initial public offering involves a new company selling shares to investors, the process underwritten by an investment bank. The company stocks are then listed on various markets. When it comes to an ICO however, no stocks or shares are sold.

Instead, it’s all about coins.

When somebody wants to launch a new cryptocurrency they’ll advertise its perks with something called a White Paper, then ask for investment from the public. Interested parties then donate existing cryptocurrency, such as Bitcoin, and in return receive some of the first rounds of, let’s say, ProfitCoin. The hope is that ProfitCoin will gain popularity, be used a lot, and as such rise in value. The investors will then, well, make a profit from their ProfitCoin ICO. Either way, they’re supporting the ecosystem and development of cryptocurrency in general.

ICOs vs Standard Investing

But why bother with an ICO? There are stocks, gold, oil, salt and pepper to be bought and sold after all. Forex already exists. Why venture into this new zone of risk and exploration? Well, put quite simply, because you may regret it otherwise. How many tech savvy folks and investors are kicking themselves for not jumping on the Bitcoin bandwagon years ago? With ICOs, said folks now have a second chance to find the next cash cow. It’s a gamble, yes, but a relatively informed one if you take the time to research. If you were to head over to the Paddy Power Casino, make your deposit, get your bonus and take to the roulette table, for example, you’d be taking a similar informed risk. You can work out the odds, see the potential for a win, and decide whether or not to take it.

An ICO is similar, but instead of knowledge of cards or probability, you need knowledge of the cryptocurrency world. You need to read the new coin’s White Paper first things first, and then you can decide whether or not to go ahead.

The All Important White Paper

An ICO White Paper is the cornerstone of any new coin campaign. It lays out what this new currency can offer that others have not, it explains how the idea works, why it works, and why it’s better than what’s come before. It is, in essence, a business pitch; interesting, thorough, well-explained. A White Paper is addressed first and foremost to you, and to other potential initial coin investors around the globe – so best brush up before trading in your precious Bitcoin for ProfitCoin. The world of finance changed when cryptocurrency came into existence, even more so when it grew into a global market. Now the world of crypto is changing thanks to ICOs, and with every White Paper comes a new opportunity to win big.

Article Produced By
FinSMEs

http://www.finsmes.com/2018/11/what-is-an-ico-exactly.html

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