Wall Street stunned over AMD’s blowout results due to cryptocurrency mining demand
Wall Street is surprised over AMD's strong earnings and guidance due to digital currency mining demand for its graphics cards.
AMD shares have rallied 102 percent through Tuesday in the previous 12 months compared with the S&P 500's 14 percent return.
That performance ranks No. 4 in the entire S&P 500, according to FactSet.
Investors are mesmerized with AMD's impressive second quarter
as cryptocurrency mining demand drove the company's financial results above Wall Street's expectations. The chipmaker reported better-than-expected second-quarter earnings and guidance Tuesday. Its shares surged more than 10 percent in after-hours trading following the report and were up more than 9 percent in early regular trading Wednesday.
"AMD turned in a solid beat to our and consensus estimates as the company's new Ryzen desktop CPU ramped into production and GPU demand outstripped supply," Stifel analyst Kevin Cassidy wrote in a note to clients Wednesday. "While management wasn't specific on how much, the GPU revenue upside was driven by cryptocurrency applications."
AMD shares have rallied 102 percent through Tuesday in the previous 12 months compared with the S&P 500's 14 percent return. That performance ranks No. 4 in the entire S&P 500, according to FactSet. Cryptocurrency miners use graphics cards from AMD and Nvidia to "mine" new coins, which can then be sold or held for future appreciation. AMD traditionally has a better reputation for mining cryptocurrencies.
Ethereum cryptocurrency is up over 2,400 percent year-to-date through Wednesday, while Bitcoin is up about 160 percent this year, according to data from industry website CoinDesk. In June, AMD shares jumped after the company told CNBC that the dramatic rise in digital currency prices has driven demand for its graphics cards. At the time, major computer hardware retailers had sold out of AMD's recently launched RX 570 and RX 580 models. Digital currency mining was the key topic during AMD's earnings conference call with Wall Street Tuesday evening. Analysts asked company management three times for clarification on the magnitude and sustainability of cryptocurrency mining demand.
One analyst noted the company is working to mitigate future downside risk and is not incorporating continued digital currency mining outperformance in its guidance. "Crypto mining helped stimulate demand for AMD GPUs in Q2, which we think could translate to a risk should cryptocurrency values decline, AMD is working to manage the crypto risk by targeting supply to the core GPU gaming market, and working with some of its AIB [add in board] partners to offer specific feature sets to segment the market between gaming & mining," Jefferies analyst Mark Lipacis wrote Wednesday. "AMD is not including upside from mining in its outlook."
Lipacis reiterated his buy rating on the company and raised his price target to $19 from $16, representing 35 percent upside from Tuesday's close. To be sure, some analysts are still skeptical on AMD after its big run. "We were surprised at the aftermarket reaction for the stock," Morgan Stanley analyst Joseph Moore wrote Wednesday. "We continue to be somewhat cynical on the long term intrinsic value of the stock, despite being excited about Zen and maintaining numbers that are above the Street. As street numbers start to catch up, absolute valuation levels are going to matter more." Moore reiterated his equal-weight rating and $11 price target for AMD shares.
Bitcoin Virus ‘Has Infected 30% Of Russian Devices’: Putin Advisor
Russia’s chief presidential advisor on the Internet
has stated a Bitcoin mining virus has infected up to 30 percent of Russian computers. Speaking in interviews with RNS and RBC, Herman Klimenko said that although infection rates varied by region and device, it involved at least 20 percent of machines. “In regions with lower bandwidth instances are reduced, but we’re looking at 20 to 30 percent of devices being infected – iPhones and Macs are less prone,” he commented.
The figures, if true, are alarming, yet Klimenko’s assessment has already come under public criticism. Speaking to RBC in light of the findings, Internet Ombudsman Dmitry Marinichev called them “rubbish.” “These viruses appear for example on devices of users who have given permission for them to start running,” he said, adding the issue was not about Bitcoin mining but stolen credit card details and similar characteristics. Klimenko, meanwhile, also chimed in on the motives of the hackers behind the recent international WannaCry cyberattack. “In the case of WannaCry, the perpetrators managed to accrue around $50-100,000,”
he told RNS.
“I’m therefore convinced the perpetrators of WannaCry were children because they do not understand where they can earn money in the Internet sector.”
Earlier this month, Russian research lab Group-IB warned of a domestic Android virus circulating consumer devices which would gain access to and empty any associated bank accounts.
Bitcoin, Altcoins Meet London Art As ‘Gray’ Artsy Nets $50 Million
London’s “tradition-bound” Cork Street art empire is getting an innovation injection
as customers meet Bitcoin and even Monero as payment options. As the BBC reports Tuesday, one gallery, Dadiani Fine Arts, has begun accepting cryptocurrency in what its owner describes as an “intuitive” move. "This is not a demand-driven decision at all, it's intuitive based on the way things are going," Elena Dadiani told the publication. With the global art market worth around $60 bln and average purchase amounts high, the benefits of additional payment channels are obvious. The gallery is not stopping at Bitcoin; Ethereum, Ethereum Classic, Dash, Litecoin, and soon Monero will also be featured. "For me, the Blockchain is going to be the biggest thing since the Internet,” nonetheless hinting she intends to convert at least part of the payments to fiat currency as a matter of course.
Like Blockchain, meanwhile, the art industry itself is undergoing rapid change. Artsy, the online art marketplace seeing huge expansion, this week announced the closure of a $50 mln funding round, something already causing suspicion in a manner strikingly similar to some recent Ethereum-based ICOs. “The news has left many in the industry with two questions,” industry news resource Artnet reports describing the platform as a “gray market.” “First, since Artsy has chosen to keep its actual valuation pitch-black to the public, how much is the company really worth? Second, and just as important, how is that valuation justifiable?”
Delaware Governor Signs Blockchain Legislation Into Law
The governor of the US state best known as the home
to a majority of the country's incorporated businesses has officially signed a bill making it explicitly legal for those entities to use blockchain for stock trading and record-keeping. After weeks of anticipation, Delaware governor John C. Carney Jr. signed the bill on Friday, effectively bringing closure to an effort that began in May 2016 when his predecessor, Jack Markell, launched an initiative to promote blockchain efficiencies in government.
First publicized in March this year and introduced formally in May, the bill, which amends Delaware's General Corporation Law, saw a swift passage by state lawmakers. The move further comes weeks after it passed a key vote in the state legislature, a milestone advocates sought to label as "historic" given the state's history and the increase in experimentation that could result from legal certainty. Just how impactful could the law be? Industry analysts suggest that by giving the greenlight to experimentation, the law could make it possible for the custodianship, issuance, redemption and trading to take place on a distributed ledger.
Equity Markets on a Blockchain: Delaware's Potential Impact
Noelle Acheson is a 10-year veteran of company analysis and the author of CoinDesk Weekly, a custom-curated newsletter delivered every Sunday, exclusively to CoinDesk subscribers.Last week, Delaware passed amendments to state legislation that, once signed into law by the end of July, will give corporations registered in the state the right to issue and trade shares on a blockchain platform.While this may on the surface sound like a small modification, it is a big deal. Companies and exchanges around the world have been investigating how distributed ledgers could help with issuance, execution and settlement (some have even issued shares on a blockchain). However, they have been doing so under a cloud of regulatory uncertainty, unsure of whether the stakeholders – including the relevant governing bodies – would allow the innovations to take hold.
For the first time, businesses will be able to experiment with new processes knowing they have the protection of the law. This is likely to pave the way for the entire life cycle of a share – the issuance, custodianship, trading, shareholder communication and redemption – to be enacted on a blockchain. The result could be a reframing of the global securities network, one of the cornerstones of our modern capitalist economy. The equity infrastructure used in most markets today evolved around paper-based issuance, and essentially has the same conceptual backbone as in the 17th century. Processes are complex, involving several steps, each with fees. Centralized clearing creates systemic risk by presenting a single point of failure, and since in most jurisdictions legal ownership rests with the transfer agents, true ownership can be obfuscated – in turn, this can violate rules that limit shareholdings. Furthermore, a paper-based system – even a digitized one – is vulnerable to fraud, and centralized databases can suffer security breaches.
Settle for less
With a blockchain system, investors and issuers can interact directly with each other, in theory cutting out brokers, custodians and clearing houses, thus reducing transaction costs. Settlement can happen within hours instead of days, releasing funds and lowering carrying fees. Legal ownership would be restored to investors and companies, and would be more transparent. Dividends and stock splits could be automated, reducing cost and error.
Also, a distributed ledger platform would remove the single point of failure risk, help make proxy voting more transparent and accurate and make it easier to manage cap tables as well as collateralisation. There are disadvantages. Transparency, for one: not all investors want their positions to be visible. Error resolution is another: mistakes happen, and on an immutable ledger, how do you fix them? What’s more, counterparty risk doesn’t go away, it just shifts. But as work on services and solutions picks up in the light of regulatory approval, so will the development of solutions.
Share the benefits
That this milestone was reached in Delaware is significant. The state is 49th in the nation in terms of size and 45th in population, but it boasts two-thirds of US listed companies and 85% of IPOs. It has more registered legal entities than it has residents. This is due to its relatively flexible business legislation and tax framework, and to its reputation for being a standards bearer in corporate law. What’s more, the recent amendment is part of a larger initiative to streamline corporate and governmental processes. The Delaware Blockchain Initiative, launched over a year ago, commits the state’s government to incorporating blockchain technology in the handling of official documents such as land titles, birth and death certificates, professional licenses, collateral claims and company filings.
So, here we have the US state with the largest concentration of registered corporations, and a reputation for supporting innovation, offering businesses the chance to test a new form of financing and governance. While adoption will probably be slow, at least at first, the pace is likely to pick up as the benefits become even more apparent. Other jurisdictions could follow suit to avoid losing a chunk of their domiciled businesses. And the structure of financial markets could start to gradually, but fundamentally, change. While the Delaware amendment won’t create a market revolution overnight, it does raise a question which highlights the systemic importance of the move: Will traditional equity markets still exist 10 years from now?
Bitcoin is booming because a split in the cryptocurrency has been narrowly averted
Bitcoin has risen as much as 28% over the past 24 hours,
driven by news that an imminent split in the cryptocurrency has been narrowly averted. The price of bitcoin nearly hit $3,000 late on July 20, within spitting distance of its all-time high, set last month. The remarkable rally took place as bitcoin’s miners coalesced around one of several competing proposals that would increase the number of transactions that can be processed on the network. The issue has gained urgency in recent months, because one of the measures, known as Bitcoin Improvement Proposal 148 (BIP 148), would lead to a split in the cryptocurrency on Aug. 1 if implemented.
The price rallied as bitcoin’s miners began broadcasting their support for a less radical proposal, BIP 91, in increasing numbers yesterday. This proposal avoids the so-called “hard fork” by stopping short of altering the hard-coded limit on transaction capacities that is the bone of contention within the bitcoin world, while offering slightly enlarged transaction capacity. The threshold for activating BIP 91 is 80% of all the processing power on the bitcoin network. That was achieved in the early hours of July 21. Currently 97% of the processing power on the network, which is largely controlled by miners, is voting in favor of BIP 91.
But it’s not settled yet. Although enough miners have signaled support for their preferred proposal—a process akin to broadcasting a preference over the network—enough of them must now run the software that implements this proposal within the next two and a half days. Failure to maintain a simple majority of the processing power, also called the hash rate, would mean BIP 91 does not activate. This would put the bitcoin world back at square one, with just a week to go before the potentially destabilizing hard fork on Aug. 1.
There are also still signs that the fundamental disagreement that led to this showdown—a “civil war,” as some call it—is far from resolved. The fight is between bitcoin’s miners and the influential programmers who contribute to bitcoin’s open-source code, known as the “core developers.” The core devs say bitcoin is at risk of being controlled by a cartel of miners who, by virtue of their huge investments in processing power, are able to dictate what changes are made to the code—anathema to bitcoin’s decentralized founding ethos. But the miners, and other heavy users, like payment processors, point out that the bitcoin network could be abandoned if it doesn’t enlarge its limited capacity soon.
The architect of BIP 91, James Hilliard, a miner himself, told industry publication CoinDesk: “This is where mining centralization makes things easier, because I can just message everybody on WeChat and help them if needed.” That may be so, but it won’t comfort the parts of the bitcoin world concerned with centralization of the cryptocurrency, even if the current fix to bitcoin’s problems goes according to plan.
Thousands of Japanese Retailers, Restaurants May Halt Accepting Bitcoin
More than 5,000 retail stores and restaurants in Japan may stop accepting Bitcoin
as a form of payment starting Aug. 1, 2017. This possibility could push through if Bitcoin payment processors will halt their services.
Bitcoin payment processors plans
The retailers and restaurants accept Bitcoin through payment processors bitFlyer and Coincheck. The latter is also partnering with Recruit Lifestyle in order to expand its operation and accept more than 260,000 additional stores across Japan as clients. BitFlyer, however, has announced that it could stop Bitcoin deposits and withdrawals, along with its payment services from July 31 to Aug. 2. Coincheck has separately announced that it will temporarily halt Bitcoin deposit and withdrawal starting Aug. 1.
The company says:
“On Aug. 1, 2017, we may temporarily suspend Bitcoin deposit and withdrawal for Coincheck exchange and payment services to protect users assets…The resume date is unspecified, but we expect several hours to several days. Also, if we decide that a Bitcoin fork will not take place on Aug. 1, 2017, 12 am, the suspension of services will not happen.”
Japanese companies likely to be affected
The move by the government of Japan to recognize the cryptocurrency Bitcoin as a legal tender in the country has led to the increase in the number of stores and retailers which use it in their operations. Among them are restaurant chain Heichinrou, eyeglass retail chain Meganesuper and the electronics retail group Bic Camera.
The plans by the payment processors and the various Japanese establishments were triggered by impending developments in Bitcoin platform. These include the planned scaling for Segregated Witness (SegWit) and the possible split of the platform. The plans to temporarily halt Bitcoin payments, however, are expected to have limited effects on the operations of the retailers and restaurants as their businesses are mainly transacted in cash or credit cards.
Tim Draper Acquires 10% of Anti-Email Spam Blockchain Project Credo
Bitcoin investor Tim Draper has purchased a 10 percent share of Credo,
a project that aims to eliminate spam emails. Draper invested ahead of Credo’s scheduled public initial coin offering (ICO). Credo is an initiative of the company BitBounce.
Draper’s credentials as an investor
Draper is widely-known in the cryptocurrency market as an aggressive investor in the leading digital currency Bitcoin. He has already bought a large amount of Bitcoins from different Silk Road auctions. He also actively participated in various ICO projects involving cryptocurrencies. The Bancor and Tezos ICOs were among the successful digital currency projects that were supported by Draper.
Draper’s decision to invest in digital currencies is mainly driven by his desire to diversify his portfolio of investments. Even though there are significant risks in investing in cryptocurrency ICOs, Draper has shown his willingness to take them as long as the projects’ proponents can successfully convince him on the feasibility of their proposals.
The concept of the Credo project is to use tokens as a payment method for an email service provided by BitBounce. The BitBounce email service allows users to send direct email messages to the leaders of various industries. The service also includes incentives to ensure that the recipients of the emails will answer them. This project appears to be a sound one as BitBounce already has more than 7,750 active users of its email service so far. The company also appears to be processing more than 42,000 emails per day.
On its way to yet another successful ICO?
It is not yet certain if the Credo project will be successfully launched, survive and turn profits in the near future. The support and endorsement of well-known investors like Draper, however, is a proof of its sound concept. Let us wait and see if Draper’s public support of Credo will result in the success of the project’s scheduled ICO.
Utility Settlement Coin Creator to Open-Source Modular Blockchain Software
The company behind the Utility Settlement Coin project,
one of the first designed to enable central banks to utilize distributed ledger tech, is preparing a coming-out party of sorts. After working in almost complete secret on what founder and CEO Robert Sams calls "foundational technology," venture-backed blockchain startup Clearmatics will soon begin a rather unusual roll-out of new offerings for the open-source community. In a new exclusive interview, Sams said he plans to share the first of several waves of software with the financial sector before the year’s end.
He told CoinDesk:
"We view the technology – the actual source code – in a very modular way, and we think that not only is this a space that definitely, firmly belongs in the open-source domain, the approach to the development of the software needs to be more modular."
While little is being revealed about the technology itself, Sams contrasted his platform with bitcoin, which relies on an unspent-transaction model, and ethereum, which uses an account-based system. Instead, Sams said the yet-to-be named software will be "tightly coupled" implementations of various components, distributed consensus algorithms and networking stacks. He compared the modular architecture to the various components of the Linux operating system, saying the software would be coupled with standards for how users implement the solution. "You'll see over time less and less discussion about this or that platform," said Sams. "And more and more discussion … on how to put these components together to conform to a set of standardizations."
While Sams acknowledged that his work with the Utility Settlement Coin, his most well-known project, "informs" the soon-to-be-revealed open-source code, he made explicit that they are distinct from each other. Last year, Clearmatics unveiled a Utility Settlement Coin consortium comprised of BNY Mellon, Deutsche Bank, Santander and ICAP – since rebranded as NEX. Sams said the group recently completed the second phase of its work to help central banks and other financial infrastructure providers capitalize on blockchain, but that the results would remain proprietary.
While the Utility Settlement Coin project is largely focused on the business logic required to help legacy financial infrastructures increase efficiency using blockchain technology, Sams said the open-source work itself will largely consist of technology and an early version of related standards.
"The open-sourcing of Clearmatics is not the open-sourcing of Utility Settlement Coin."
Breaking: SEC Will Review Decision of Winklevoss Bitcoin ETF Rejection
The securities and exchange commission has granted a request by the Bats BZX Exchange, Inc. to review its decision of disapproving the bitcoin ETF back in March this year. According to a document signed by Eduardo A. Aleman, Assistant Secretary at the SEC:
“The petition of BZX for review of the Division’s action to disapprove the proposed rule change by delegated authority be GRANTED; and It is further ORDERED that any party or other people may file a statement in support of or in opposition to the action made pursuant to delegated authority on or before May 15, 2017.”
Aleman is the person who, through delegated authority, made the decision on March the 10th which some in the bitcoin community saw as an intentional slap. In a fairly angry article back then, I wrote
“How can one man have so much power? We were told there will be a vote, but apparently, the SEC commissioners didn’t think this decision was important, delegating it to Aleman. Then, what’s the point of the commissioners?… Delegating this decision to a faceless bureaucrat is an insult. For them to hide behind an Assistant Secretary, not even a Secretary, is an intentional slap.
The decision document mentions a specific date, data analyzed by the 28th of February. That’s almost two weeks ago. Could he have not released the decision then? Did he have to allow so much speculation? Was it an intentional insult to the entire bitcoin community for this clearly already long ago made decision to be released at the very last hour? Who knew of the decision before it was released? Did any of them trade the market?”
Aleman’s reasons for rejecting the ETF was because he wanted a surveillance sharing agreement between exchanges and because he said much of the trading was carried out in unregulated Chinese bitcoin exchanges.
The latter part was out of date even at the time of the decision. PBoC has moved in, laying out some red lines for Chinese exchanges. Aleman further said Gemini lacks liquidity, but that’s mainly because traders naturally go to exchanges with futures and margins, two necessary facilities that CFTC continues to deny to regulated American exchanges such as Gemini and Coinbase.
It is surprising, however, that the decision is now to be reviewed. Even more so because the person who rejected the ETF, Aleman, has approved the review of his own decision. It is still too early to say how this review will be carried out, but one thing I hope we can say for sure is that Aleman will have no further part in any of it.
That’s for obvious reasons which do not even need to be stated. One can’t review their own decision in an institutional context. It’s like carrying a judicial appeal in front of the same judge who clearly has already reached a decision against you.
This review should be carried out at the commissioners’ level. To them, I say what I said just a day before Aleman’s decision, a day when I thought it was the commissioners who were to decide, specifically the acting chairman of the SEC:
“Dr. Piwowar, open the doors for business. Welcome innovation. And not by default approval. Stand in front of the world and show that America has two parties, show that this administration means free market capitalism, hail the geniuses who bring new things to this world, lift the spirits of this great nation.”
German Finance Watchdog Shutters OneCoin Payment Processor
Germany's top finance regulator has moved to shut down a payment processor tied to the OneCoin cryptocurrency scheme, a digital currency service that has faced widespread allegations of fraud.
The Federal Financial Supervisory Authority (BaFin) said on 10th April that it was freezing the accounts of IMS International Marketing Services GmbH, which is registered in Germany.
According to BaFin, the firm accepted €360m on behalf of OneCoin between December 2015 and December 2016. Of that amount, €29m is being held in the accounts frozen by the regulator.
The agency went on to threaten financial penalties in excess of €1m, going on to say:
"In case IMS should not abide by the order to cease business, BaFin threatened to impose a coercive fine of €1.5m; for non-compliance with the winding-down order, it would impose a coercive fine of €150,000. By law, the administrative acts, including the threats of coercive fines, are immediately enforceable."
With the move, BaFin becomes the latest regulator in Europe to take action against elements of the OneCoin scheme.
OneCoin is a multi-level marketing scheme that pitches an eponymous digital currency as an investment opportunity. Prospective buyers purchase batches of tokens which can then be redeemed online, though those involved are strongly encouraged to find buyers of their own – a characteristic that lends itself to accusations that OneCoin is a pyramid scheme.
In the past year, regulators in several African countries have warned consumers about local efforts by OneCoin to solicit investors. In the UK, London police have been investigating OneCoin since as early as September, while in Italy, regulators moved last month to prohibit promotional efforts for OneCoin by local proponents.
Notably, BaFin made it clear in a statement that it was moving against the firm due to unlicensed money activities rather than the legality of sales of OneCoin tokens.
"BaFin does not have the right to decide as to the validity under the civil law of the 'OneCoins' sales contracts. It may therefore not answer questions of this nature," the agency said.
How to Build an Inbound Marketing Strategy in 24 Hours
"I'm active on social media."
"I'm blogging regularly."
"I'm using SEO best practices."
"I feel like I'm doing everything right, but I'm not seeing results."
Do any of these statements sound familiar? A lot of marketers and CEOs we talk to feel like they are doing all the right things. But, they aren't achieving their goals.
A recent survey from DM (Direct Marketing) News confirms this is common. 46% of the executives surveyed, stated that a "lack of an effective strategy" was the biggest obstacle in achieving their inbound marketing goals.
So why is everyone struggling? I'm not quite sure as to WHY, but in this blog, I'll show you HOW you can overcome this obstacle…and overcome it in the next 24 hours. Let's roll!
What is Strategy?
First, let's identify what strategy actually is. It really doesn't have to be that complicated. Strategy is simply a plan of action designed to achieve an expected goal. So, we need a goal to get started. For the purpose of this article, let's say that our goal is to generate 50 qualified leads per month for my sales goal.
A worthy goal.
Now, we need a plan of action that will get us there.
Note: You may have a different inbound marketing goal, so just apply this same framework in order to backtrack from your goal, to an activity plan.
If we're going to generate 50 qualified leads per month for your sales quota, we need to define a "quality lead". Let's pretend we're a coffee distributor that provides energizing weight loss coffee for coffee drinkers, dieters, fitness, etc. If we can get a “Sample” Request, a pre enrolled lead, we consider that a quality lead.
Okay, so now we've got an audience and we know what a quality lead is. We're getting closer to being able to build our plan of action.
Action Steps for Identifying Your Audience:
Nail down your target market. Target Market Example: Diet sites located in the United States, health clubs that are doing between $500,000 and $20M in revenue annually.
Talk to the sales team and establish what a quality lead is. In this case, we know we need 50 Sample Requests and Pre Enrollments each month.
Time Estimate: 2 hours
Honestly, this should be something you already know (your target market).But give yourself an hour to talk to a few people inside your sphere, friend networks and groups, read through your messaging, and establish who you're really after.
Give yourself another hour to talk to a few reps or the sales people in your network. Or potentially, set up a conference and invite others in your network that is similar in their business to yours.
Identify Where Your Audience Lives Online
Once we know who our audience is and what our goal is, we need to locate our audience. Where are they online? You'll want to look at social media, blogs, websites, and forums. Make a big list! Here's what I might do if I were looking for vertical markets.
First, I'd dive into social media. I know LinkedIn is better for B2B, so I head there first. There are tons of various groups, so I started looking for groups full of my audience. A quick search for "dieters" brings up 978 different groups.
I will continue my search for "fitness", " coffee drinkers ", and "weight loss". After spending some time gathering a list, hopefully I've identified at least 500 solid groups that have my target audience.
Next, I'll explore other social media options to see if there is anything market specific. After spending some time on Google, I run across Over Coffee, a social network for coffee drinkers, marketers and socializers.
Still further, I'll spend some time on Google again looking for blogs, forums and other websites where I might find my audience. As an example, it is a pretty sure assumption the Fast Diet forum fits. https://thefastdiet.co.uk/forums/
Another excellent tip is searching for the topics in Discuss. Since Discuss has no search abilities, Google comes in handy. But you have to know the tricks to search. I made a little video here to explain how quickly.
At the end of this research process, you should easily have 500-1000 websites (forums, blogs and other websites), groups (on LinkedIn, Twitter and Facebook) and communities (on Google+) on your list. Now, we're getting somewhere! We're narrowing down the Web and locating the corners in which we want to spend our time and effort.
Action Steps for Finding Your Audience:
Spend time looking at social media, websites, blogs and forums for your target audience.
Create a master list with links to these places. Utilizing Markethive’s Backlink System, you can track backlinks, store login data, and manage campaigns easily.
Time Estimate: 4 hours
Don't shortchange yourself here.Put in the time to locate your audience.This step will serve you well for many inbound campaigns into the future, so spend about four hours doing your research.
Create the list in your MH backlinks as you go along.
Identify Pains, Problems, Questions
Ok, just to re-cap. We now know:
Who we're targeting
Where they live online
Now, it's time to dig for pain. As you're doing your research and visiting groups, websites and blogs with your audience, start listening. What does that mean, really? How do you listen? What are you listening for?
What you want to do is listen to the problems that your audience is expressing. You want to write down the questions they are asking. Write down the things they are complaining about. You want to be able to speak their language.
You'll start to see different discussion questions, comments on blogs, or frustrations. Here are a few sample discussion topics I pulled from a LinkedIn Group full of dieters.
Obviously, you want to identify challenges and pains around the product or service you offer, but sometimes you can get some really powerful insight just by writing down any common questions or problems. You'll start to see some trends.
As you'll see in the next section, we want to use these questions, pains and problems in our content and messaging.
Action Steps for Identifying Pains, Problems and Questions:
Go to 10-20 places on your master list and start copying and pasting your audience's discussions and questions.
Time Estimate: 2 hours
This should take you about 2 hours, but don't be afraid to spend 3 or 4 if you feel you're not seeing any trends.
Create a Content Calendar
Alright, now we're ready to create a content calendar. Most people want to rush into this step because it feels like you're accomplishing something. However, this step won't be worth much if you haven't dedicated the time to your research.
There are articles that walk through this step in much more detail, so I'm not going to do that. This will be a high level overview.
Basically, now that we've got a sense for what our audience is dealing with, we can brainstorm some effective blog titles, maybe some webinar topics and definitely some e-book ideas. If we think back to our goal of 50 qualified leads per month, you might be asking, "How many blog articles should I be writing?" or "How many capture pages, do I need?"
You can make an educated guess, but this is always the unknown with strategy. (Strategy is a high level plan to achieve one or more goals under conditions of uncertainty) You make the best plan of action you can to achieve your goal, but you'll need to adjust your plan over time depending on how close you are getting to that goal.
Based on my experience, without knowing how much traffic this hypothetical website is getting or how many leads it's currently generating, you'll want to be creating 2-3 blog posts per week.
With your blog posts WordPress plugin, your Markethive blog system becomes a BlogCasting system.
The subscribing potential your blogs will have with other Markethive social members. Case in point the Proprietary subscribe system.
Blog Casting option that allows others to “plagiarize” your work with your permission thereby automatically taking an exact copy of your blog to their account
The Markethive Blogcasting Word Press plugin allows your blog articles massive syndication to other Markethive members Word Press blogs.
The SNAP plugin for Word Press then allows greater broadcasting to over 25 social networks and literally millions of LinkedIn, Facebook, Google+ groups and Twitter hash tagged directories.
The potential of just the “SNAP | Word Press | Markethive Broadcast” plugins can literally build reaches into the billions. We know because we have achieved this.
You'll also want to have at least two or three e-books that you can leverage to capture leads. This is not a difficult process. Spend some time writing your story, your perspective of the industry you are chasing. For instance I have written the following ebooks (7):
You also have Markethive to offer. It is a million dollar platform, offering a monthly service others charge $1000s for, with free membership. But if you are in a vertical market, like diets or coffee, you might want to offer ebooks, live webinars, samples, etc.
In addition to the e-books, you'll want to integrate the Markethive nurturing program that moves leads down the funnel towards the level of being joined to you as an Alpha Entrepreneur. Markethive’s lead nurturing system is a quantum leap from other so called lead nurturing when in reality they are nothing more than disguised email espionage.
Don’t know how to produce an ebook? No problem, I wrote a blog on how and why just for you.
Markethive uses Google’s calendar. It is available on all platforms, Droid, iPhone, Tablets, Laptops and Desktops. It integrates with other Google calendar accounts; it allows events, notes, hidden appointments and reminders, to do lists, and sharing with others who have set up a calendar. Like Markethive’s calendar.
Brainstorm blog topics, e-book and/or webinar topics.
Map out how many blog articles you'll need to create each week.
Plan your e-book creation.
Plan your lead nurturing sequences.
Time Estimate: 2 hours
Spend 1 hour brainstorming topics and titles.
15 minutes for mapping out your blog calendar.
20 minutes for planning out your e-books.
20 minutes mapping out your lead nurturing sequences.
Create a Promotions Plan
Your promotions plan is just as important, if not more important that your content plan and calendar. Most marketers feel like once they hit "publish", it's time to start working on the next piece. Not true! Once you hit publish, it's time to go to work promoting that article.
You spent time writing it, editing it, finding an amazing photo and placing a relevant call to action. Now, it's time to zero in on our audience and share that content with them. This is how we'll drive people back to your content, they'll click on your e-books, receive your emails and ultimately sign up for that demo, service or product!
Creating your promotional plan will be much easier now that you've got a master list of where your audience lives. You'll be able to share your blog articles as discussions in exactly the right Facebook Groups, Google Groups, LinkedIn Groups and Twitter automatically as you blog. (it is a SNAP)
See blog on video on SNAPPING https://markethive.com/group/marketingdept/blog/the-reach-aka-blog-casting
You'll be able to comment on other websites and blogs and reference your content in a super relevant fashion because you know exactly what your audience’s challenges and pains are. You'll be able to craft blog titles that are irresistible to your audience because you studied their problems and pains.
Your promotions plan should basically be the time you spend promoting your article to all the places on your master list. It might look something like this:
Blog Title: Lose Weight with Coffee
Create a discussion in all 20 LinkedIn Groups and frame it with the question "What is your biggest weight lose challenge right now?"
Share article on Twitter using the hashtags #coffee diet #lose weight with coffee #healthy coffee. Rotate hashtags. Schedule 10-20 Tweets over the next 30 days. (Markethive automates this)
Jump into a couple of forums and find the discussions around coffee and diet. Add value to the discussion and add a link to the blog post as a reference point.
Find individual dieters on Facebook Groups or other websites and send a personal email with a link to the article.
Send out an email to all current leads in the database and share the article.
So, your promotions plan will have some activity that you'll do every time you create a blog post. Then, for specific topics, you may have additional activities you'll want to add that make sense based on the topic.
Action Steps for Content Calendar:
Write out all the possible promotional activities you might have for a specific blog post. Each time you publish, go to that list and execute as many as possible!
Time Estimate: 1 hour
Spend an hour brainstorming all the ways you could promote a blog post, e-book or piece of content.
Phew! There's a lot of work there, but you can do it… and you can do it in less than 24 hours! The total time spent in this process totals 11 hours. Obviously, it would be a long work day to push through these activities, but you'll be setting yourself up for success over the next several months, if not years. If you can't block off an entire day to do this, spend a couple hours each day for a week and you'll be all set.
Your goals and strategy will change over time, but I wanted to break down a very simplistic way to create a strategy quickly and start moving forward.
Just to re-cap what you need to do:
What is your goal?
Who are you targeting?
Where do they live online?
Develop your content calendar.
Create a promotional list.
I'm curious… how much time do you spend on research before diving into content creation?
European regulators should embrace cryptocurrencies like bitcoin, the prime minister of Malta argued in a speech yesterday.
Speaking at the CEPS Ideas Lab in Brussels on 23rd February, Prime Minister Joseph Muscat argued that governments in the European Union should "double down" on the tech, which he pointed out is slowly catching on amongst the bloc’s financial institutions, according to a transcript published by Live News Malta.
Muscat's remarks were in the context of reinvigorating the EU, which has faced rising socio-economic pressures in recent years. He also proposed that leaders in the bloc create financial mechanisms to invest in areas that may be inclined to leave the EU, as was with the case of the UK's so-called "Brexit" vote last year.
Though prefacing his statements by saying that he is opting to advocate for "outright insane" sounding ideas, Muscat argued that "the rise of cryptocurrencies can be slowed but cannot be stopped".
He went on to tell event attendees:
"My point is that rather than resist, European regulators should innovate and create mechanisms in which to regulate cryptocurrencies, in order to harness their potential and better protect consumers, while making Europe the natural home of innovators."
Among the firms in Europe testing the tech is Malta’s primary stock exchange, which in December formed an internal "Blockchain Committee" dedicated to exploring how the exchange might utilize the tech.
The exchange further indicated its intention to set up a domestic blockchain consortium in Malta, aimed at creating a basis for the development of new applications.