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The Biggest Influencers of Bitcoin Price in 2016

Can the surge continue? A review of bitcoin’s 2016 performance indicates the cryptocurrency’s fundamentals are such that the party is far from over.

With incoming U.S. President Donald Trump promising a fiscal spending binge that could push the $20 trillion U.S. debt even higher, the fundamentals that have served to more than double bitcoin’s price this year could deliver even greater gains in 2017.

A combination of events, beginning with bitcoin’s popularity as a hedge against increasingly volatile markets, set the stage for a repeat performance in 2017, if not better.

The cryptocurrency began 2016 trading at $428 and hit $928 by the end of December, a 114% gain. Growth was not uniform, but momentum accelerated in the fourth quarter. Bitcoin gained 25% in value since the beginning of December alone.

It was also the best-performing currency this year, outpacing the U.S. dollar and the Israeli shekel.

A Weak Beginning

The year did not begin on a positive note when Mike Hearn, a bitcoin developer, announced he was leaving bitcoin, claiming its fundamentals were broken and the long-term price outlook was negative. He claimed the system was controlled by a handful of people and the network was on the brink of collapse.

The market did not react favorably to Hearn’s pronouncements, which yielded the most damning media coverage the cryptocurrency had ever experienced. The price tumbled around 15% after his departure.

But recovery was evident by February. Some observers postulated that Hearn’s real motivation for exiting bitcoin was the lack of support for his solution to bitcoin’s scalability challenge, BitcoinXT.

Financial adviser Martin Tillier observed that the very issue that drove Hearn’s departure – the need for a more scalable bitcoin network – was the result of a very positive underlying fundamental – its growth as a currency.

Signs of bitcoin’s ability to hedge against other markets were already evident in late 2015. The price rose to just below $500 after the U.S. Federal Reserve Bank raised its fund rate by 25 basis points in late 2015. Bitcoin’s price tracked the U.S. dollar rally against other fiat currencies.

It didn’t take long for Tillier’s predictions to materialize.

Pricing Surge Began Early

The weak start of the 2016 stock market demonstrated bitcoin’s use as a hedge against more volatile investment options. Bitcoin was one of the few winning investments in the worst first week of the year for U.S. stocks in early January. The Dow Jones Industrial Average and the S&P 500 had their worst first weeks in history. Bitcoin, gold, the yen and natural gas were in growth modes.

The price in January surged over $20 in a 10-hour period to scale beyond $450.

The climb did not occur in a straight line, however.

After hitting a low of $360 in January, the price rebounded past $400 in February.

In another article, Tillier observed that bitcoin’s price hikes in previous years were mysterious, but the current one can be traced to the devaluation of China’s currency.

Because there is a logical reason for the price surge, the market is acting as a forward discounting mechanism and some degree of appreciation is now built into the price, Tillier noted. In addition, the interest from traders combined with the ability to short the currency allows the market to check upward spikes naturally, simply by attracting sellers.

The Scalability Factor

The network scalability issue remained a background theme.

In February, Bitcoin Classic released code that could double the bitcoin block size, offering a solution to the scalability issue. Bitcoin Classic, however, drew controversy within the developer community, which investors naturally noticed.

Those seeking to increase the maximum block size from 1 MB to 2 MB claimed that it is necessary to keep transaction costs down and continue the growth of the system.

Those against the increase said questions surrounding a hard fork, which can occur when non-upgraded nodes cannot validate blocks created by updated nodes that follow updated consensus rules, had not properly been addressed.

The Classic camp, consisting of entrepreneurs, wanted a more immediate fix to expanding the network by increasing the block size. The Core camp, consisting of miners, didn’t want to increase the block size since some miners would be less likely to earn mining rewards.

Mining pools representing at least 70% of the total hashing power of the bitcoin network and some of the largest bitcoin exchanges said they would not support Bitcoin Classic or any “contentious hard-fork.”

The release of the code for Segregated Witness in April, an upgrade to the bitcoin protocol designed to enable more transactions within a single block of the blockchain, pushed bitcoin’s price past $460. Segregated Witness fundamentally removes signatures from the transaction, thereby compressing transactions within blocks to leave more space for transactional data. This would serve as a less drastic, soft fork.

Market Forces Converge

The scalability debate did not undermine investor confidence and had less bearing on bitcoin’s price than its growing reputation as a safe asset in a tumultuous global market. Pricing activity was stable during February, March and April.

The U.S. Federal Reserve Bank’s 2016 rate increase announcement in March had little impact on bitcoin. Half the market passively accumulated via limit orders placed just below price while the other half actively sold at market.

The U.S. dollar, by contrast, weakened while but gold jumped nearly $30.

The Fed cited a weak global economy as the reason for its decision and forecasted two more hikes, fueling a desire for safe assets.

Global political events, meanwhile, worked in bitcoin’s favor, beginning with the June U.K. Brexit referendum. The surprise referendum sent markets reeling. After the U.K. pound (GBP/USD) dropped to $1.32, the U.S. dollar and gold rallied while bitcoin achieved a $140 one-day gain.

Around this same time, rumors indicated Steam, the global online gaming store and distributor, was preparing a bitcoin implementation as a payment method to its base of some 125 million active users.

In June, the price soared beyond $570, reaching a near two-year high.

A Setback Strikes

The climb was not over, but it was not uniform.

The price crashed in August after the Bitfinex exchange suffered a security breach that led to the theft of an unconfirmed number of bitcoins. The exchange announced it was shutting down its website in ominous signs reminiscent of Mt. Gox. The attack led some to believe the industry had not come up with a way to ensure security.

But the naysayers would again be proven wrong.

Bitfinex got back online after advising users that they would lose 36 percent of their assets. The exchange levied a 36% price on all of its users, whether or not they were victimized individually by the hackers.

The Bitfinex theft quickly sent bitcoin price tumbling.

Bitfinex delivered a blow, but the market began a gradual recovery that gained momentum as fall approached. Some viewed the Bitfinex episode as proof that the bitcoin network is capable of withstanding negative events.

The price struck a new yearly high of $794.39 in mid-December as the currency’s fundamental strength became evident.

Bitcoin gained more value than all other currencies in 2016, driven by China’s crackdown on the yuan, isolationist rumblings in the U.S. and the U.K, and increasing acceptance by consumers and businesses.

By the time the price surged 79 percent since the start of 2016 to $778, it reached its highest level since early 2014, data compiled by Bloomberg. At that point, bitcoin quadrupled the gains posted by Russia’s ruble and Brazil’s real, the world’s top two hard currencies.

Mining Reward Halving: No Impact

When the halving of the bitcoin mining reward occurred in July, there were no price drops. Bitcoiners celebrated worldwide.

There was concern about miner profitability since miner rewards were cut in half from 25 to 12.5 bitcoins.

But the price resumed its upward trend. One factor noted at the time was the devaluation of the Chinese yuan, driving Chinese investors to bitcoin.

China’s role in bitcoin trading has emerged as a key factor in is price performance. The country accounts for more than 90% of the cryptocurrency’s trades, and has become a natural hedge against the devaluation of the yuan.

In January 2017, the foreign currency cap imposed by the Chinese government for the amount of foreign currency that a Chinese citizen can convert ($50,000) will be reset for the new year. Inevitably, the surge in capital outflows could weaken the yuan further, setting off a market reaction that could lead to further demand for safe value assets, which bitcoin is fulfilling a role as.

What’s Ahead?

Central banks may give up on qualitative easing and negative interest rates, but they are far from being finished with intervention and distorting the allocation of capital and the price of money, according to Steen Jakobsen, CIO at Denmark-based Saxo Bank. Hence, bitcoin’s role as a hedge against volatile currencies remains intact.

Meanwhile, the Trump-promised fiscal spending binge is expected to add to the approximate $20 trillion of U.S. national debt, tripling the current U.S. budget deficit from about $600 billion to $1.2 trillion to $1.8 trillion.

Could the Donald Trump presidency push bitcoin price higher?

The spending could cause U.S. growth and inflation to skyrocket, forcing the Fed to accelerate its hikes and the U.S. dollar to soar to new heights.

This could create a domino effect in emerging markets and China in particular, leading people globally to seek alternative currencies and payment systems that are not tied to central banks.

If the banking system, as well other nations such as Russia and China, moves to accept bitcoin as a partial alternative to the U.S. currency and the traditional banking and payment system, bitcoin’s price could hit $2,100 and beyond as the blockchain’s decentralized system, an inability to dilute the finite supply of bitcoins, and low to no transaction costs gains more traction and acceptance globally.

Images from Shutterstock.Chart from BitcoinChart.

Chris Corey 

CMO Markethive Inc

 

Lester Coleman on 29/12/2016​

TP

Seven Reasons Salespeople Have The Best Job On The Planet

Chris Corey

Seven Reasons Salespeople Have The Best Job On The Planet

I took my first sales job at the ripe age of thirteen. I had been working at the same car wash company since I was eight years old. I started mowing their yard, and then at age 12 they let me vacuum cars. Mowing yards and vacuuming cars is no joke in the 100-degree Texas heat. While working the vacuums, I noticed the guy who sold the washes to the customers got to stay in the shade all day. This was very appealing to me.

After paying closer attention, I also realized the salesman didn’t vacuum or wash cars. He literally had the easiest job on the lot. It was in that moment I knew I was going to be a salesman. A year later, I made it a reality. Funny thing is, I had to really sell myself as a 13-year old capable of communicating to adults. When I closed the boss on it, I proved I was worthy.

Since that moment, I’ve been 100 percent convinced salespeople have the best job on the planet. Nowhere else can you make your own rules, your own money and do your own thing. In sales, it happens every day. I’ve made a list of the top seven reasons working in sales is where it’s at.

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SUBMIT

#1: We Make Our Own Rules

Name another job where you can come and go as you please. I’m pretty sure there’s no other position where the employee is above management’s rules either. If you’re a good salesman, you can tell the manager to kiss your ass and they just might have to do it. 

When I worked at Texas Lending, casual Friday was the only day you could wear jeans. I wore jeans every day and even the CEO never said anything. Why? Because I made them $50-100 grand every month. Therefore, they let me make my own rules. It’s a pleasure only top dogs can experience. 

#2: We Have No Income Ceiling

I don’t know about you, but I don’t want anyone telling me what I’m worth. I don’t allow another single person to place value on my worth. Instead, I’ll go out and prove my value to multiple people. I’m the type of person, who, if you put a limit on my income, I’ll put a limit on the production I give you.

Earning what you are worth is way more fun than settling for a salary. Let the salaries go to the people who are afraid to take risks and live by a budget. We salespeople can blow all our money on Friday and make it all back on Monday. Take that HR!

#3: Our Clients Love Us

One thing I love about sales is there are other departments that deal with complaints. The only time we hear from our clients is when they thank us and tell us how much they love what we sold them. We don’t have to do anything but solve problems and close.

When you’re a Grade A problem solver, your clients love you. Who doesn’t love someone who helped them fix an issue? If there’s a problem, they still don’t complain to us. They take it out on the operations and support staff.

#4: Our Employers Love Us

When you make the person or company you work for a lot of money, they love you. It’s simple math. You + Sales = Happy Employer. Yeah, the boss may have taken Dorothy from accounting to lunch that one time she uncovered a huge error that saved the company, but he’ll take someone in sales out often.

I’ve never seen a manager or CEO walk into a company and high five the operations department. I have seen them take shots at 10am with the sales team, though!

#5: We Travel Often

When you’ve got the killer instinct and the company knows it, they want you to be the face of the enterprise any chance you get. This means when they have meetings, events, conventions and the like, you’re the go-to person. If they know you can sell, they will send you to tell.

They can’t send Dorothy and Harold off to some convention as the face. They need a salesperson to do that. Nobody buys from the accounting department. So, Harold and Dorothy can just stay behind at the office, while we salesmen handle the big boy business.

#6: We Meet New People Constantly

If you’re in sales and you’re not a people person, you’re not really in sales. You have to know and like people in order to sell to them. By liking people, I mean the idea of bonding and solving another human’s problem. Every day, we are looking for new people to meet. From cold calls to networking events to inbound leads, we are constantly meeting and helping new, cool people.

A good salesman knows that when you meet people, you ask those new people to introduce you to more people…AND repeat. New people are key to growing a sales pipeline. Getting to learn more people’s stories is exciting to most of us. It’s a blast to help someone with a problem and then convert them from stranger to client.

#7: We Have Connections Everywhere

No one calls Harold in HR when they need a hook-up somewhere. They call the guys down in the sales department for that. All those new people I mentioned previously come with connections—who are eager to help a salesman.

Plus, everyone wants to know a salesman they can trust. They know trustworthy salespeople also have other trustworthy salespeople in their network. When I was a LO, people asked me to connect them with car people, clubs and pretty much anything. They knew I knew people, that the people I knew were good.

CMO Markethive Inc

Chris Corey

RYAN STEWMAN | 1.10.2016

TP

Friendships Online And What They Can Mean

Frienships online can lead down many great roads and adventures. Today I am going to concentrate on a few people that I have met online. I met Thomas Prendergast back in 2009 as a result of me being a customer of his former company Veretekk. I had called in to his customer support line with a concern that I wasn’t doing something right. It was a weekend and I thought I would be leaving a message and wait for someone to contact me. To my surprise, Tom answered my call and I later found out that he was the CEO.

After explaining my frustration to Tom, and a long very friendly conversation Tom and I had a connection.  Tom and I having similar back grounds and a lots in common. Tom offered to mentor me personally in SEO and internet marketing. Tom must have seen something in me that I myself had not yet seen.

He had offered to me a Platinum Control Panel free of charge to use as long as I was learning. ($500 per month) It was then that I knew Tom wasn’t offering to help me for the money, he really cares about other and their success.

So Tom and I have been friends ever since. It’s odd the relationships that you can create online. I have people that I have met through the internet and though we have never met face to face, I would consider them to be great friends of mine.

Case in point, Thomas Prendergast and I have never met in person however we are now business partners in Markethive. Kathy Keen and I met through a business venture 6 years ago, we again have never met in person and I feel that I know her very well. Kathy and I have worked on several projects since.

Michael Ralph whom I have just met the month of September, 2016 and I know already, that he and I are going to be great internet friends. Michael has many qualities that I admire about him and I see so much potential in his future regarding Internet marketing. I think he will build a very successful business. I see drive, passion, and a great attitude. Yeah I think it’s safe to say, I liked Michael right away.

I have many examples of some really great people that I have met online, so if I have not mentioned you in this post. I still love you.

Markethive allows me to connect on a much deeper level because our social network allows me to connect to all of their other social networks as well.

 

Chris Corey CMO Markethive Inc.

TP

The Importance of Mentors, And Where To Find Them

The importance of a mentor and where to find them can be one of the most important tasks a business professional can search for in their journey towards success. 

I write about growth strategy, execution & financing  

Opinions expressed by Forbes Contributors are their own.

Why Mentors Matter?

Mentors or business coaches are one of the most valuable resources an entrepreneur should tap into. The idea of launching a business should no longer be a scary or daunting experience, riddled with unknowns. It should be a collaborative experience accumulating the learnings of the hundreds of local entrepreneurs who have already built successful businesses, and can help you move faster and avoid known pitfalls based on their years of experience, as entrepreneurs themselves.

And, what is great about mentors or business coaches is that they come in all shapes and sizes that can handle the myriad of topics that you may be having a problem. So, search for the mentors who are expert on your specific business size, your specific industry, or your specific business problem (e.g., marketing issue vs. technology issue), on a case-by-case basis. Unlike finding a long term person for your formal board of directors or advisory board, as I have previously written about, mentors are more like “hired guns” on one-off topics that present themselves over time.

My Experience as a Mentor

Over my career, I have had the distinct pleasure of mentoring many startup entrepreneurs. Some of that has been via formal mentorship programs at startup accelerators like Techstars, Founder Institute or Goldman Sachs 10,000 Small Businesses.  And, some of it has been informal conversations along the way, while guest lecturing  university students or at entrepreneurial networking events.  To me, there is nothing more invigorating than being surrounded by a bunch of excited and motivated entrepreneurs, and trying to help them achieve their goals of building successful businesses. And, I am happy to contribute learnings from my career to help them get up the learning curve faster and for me to give back to the entrepreneurial ecosystem, of which I am a part.

A Mentorship Case Study

As an example, one of the startups I met needed help in structuring a strategic partnership with the leading media company in their industry to assist them with promotion and building up an audience. And, modestly, who better to help them than me, who structured a very similar media-related strategic partnership with National Geographic, while I was building explore in the travel space. Having the benefit of hindsight of cutting a strategic deal with a big media company, I have first-hand experience of what the pluses and minuses of that relationship were after the ink was signed, and it was too late to change anything in the agreement. So, hopefully, this startup can benefit from my experience, and can write a better agreement in their deal, than I did in mine.

CMO Chris Corey

Markethive Inc.

 

George Deeb ,  

 CONTRIBUTOR

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This Is How You Quit Your 9 To 5 And Become An Internet Sensation

I’m not going to sugar coat it, sell you rainbows and unicorns or tell you that becoming an entrepreneur will make you instantly rich. And I’m definitely not going to tell you that it’s easy. Starting your own business is HARD. The biggest component to success is a high-risk tolerance.

I have repeatedly struggled to find my footing, pay bills and get everything set up before finally finding a workable formula.

The business itself is easy to create. I’ve written about how to quickly set up an online money-maker for yourself. I’ve even put together some ideas and specific examples for you to help you come up with an idea.

It’s the cultivation of the business that takes time and energy. No matter how great your idea is, it will not flower by itself. You have to nurture it.

And that’s the problem. Nurturing takes TIME. Lot’s and lot’s of time, attention, care and energy.

My goal is to help you harness the digital power to make yourself money with as little effort as possible. We all know the major themes: create products, share value with people, make income. But it’s not exactly a linear process, is it?

So how do you make a relatively smooth transition from corporate employee to automated/digitized entrepreneur without going destitute?

You have to start with the middle road: freelancing.

The bottom line is this – you need time to set up your business. Most corporate jobs have schedules that don’t really allow for the type of time you need to build content, products, relationships and skills.

What I did: In the transition period between quitting my job at Longhorn Steakhouse in Atlanta, making $2 an hour, to creating my digital empire out of my office in gorgeous Santa Monica, I worked as a contracted online freelancer. I got to create my own schedule, meet a bunch of interesting people, and do something that I loved (or at least liked a lot).

And the biggest perk of all? I could charge a LOT more money.

Most corporate jobs are salaried – so they’re going to max you out and overwork you for the same pay.

Hourly jobs can be low-paying by their very nature. The more money you make per hour, the less the company wants you to work. It’s a catch-22. But as a freelancer, none of this applies to you. You set your own schedule and you set your own rates.

Inevitably, this is where the objections start to crop up:

“I have no idea what I would do. I’m not good at coming up with ideas.”

“I don’t have any valuable skills. I just have my job-specific skills.”

“My market is already saturated. There are better people doing what I do.”

“Nobody will pay for what I know when they can just teach themselves.”

(These are exact copy and pastes from fans and readers who follow my work.)

What are your skills?

There are literally HUNDREDS of things you can do that are enjoyable and that other people will PAY you for. Start thinking about where you could mine your talent for freelance skill:

  • What do people consistently ask you for help or advice in?
  • Do you have any unique skills, talents, hobbies or abilities?
  • What areas of life have you excelled to an “advanced” or even “intermediate” level?
  • What skills ideas interest you enough to learn, and then teach to others?
  • Could you work independently doing what you do now at your current job?
  • Do you have any friends with talents that compliment yours? Maybe you could team up.

My Story

Best to learn by example, I think. Here’s how I did it.

When I first started freelancing, I was working at Longhorn Steakhouse (I’m basically a steak aficionado now). I was also working for Kaplan Test Prep.

My steak skills weren’t worth much. But my Kaplan skills were. I realized that people were paying $100+ per hour for me to tutor their student one-on-one. You won’t believe how much I was making…$18/hour!

And the worst part was…I THOUGHT THIS WAS A GOOD WAGE!!

Our perceptions are skewed because minimum wage is $7.25. So we think that anything significantly higher than that is good money. The reality is, $7.25 isn’t even livable. You probably need a minimum of $20/hour to make it out here.

But when I really sat down to think about it…I just got INFURIATED.

Here I was, doing all the teaching, grading, talking, communicating with parents, driving from school to school while Kaplan just sat back remotely and took 82% of my money.
BS!!

Since I as the one with the skill, I needed to be the one making the money. I knew I could make this work on my own and cut out the middle man.

So I bided my time. I looked around, I made some calls.

I found a partner who was also interested in getting a freelance education business going. He was the consulting side, I was the teaching side. Together we knocked down doors, created classes and started making money. A lot more of it.

First, I quit Kaplan. Didn’t want any conflict of interest. Then, as soon as the restaurant started to get in the way of my new endeavor, I quit that as well.

When I quit both jobs, I wasn’t making quite as much with the new business…but the projections were giving me a solid indication that things would pick up quickly. So I just took the leap.

Chris Corey

CMO Markethive Inc

 

By:Daniel DiPiazza

TP

Want to Be More Influential? Improve Your Social Skills

Want to Be More Influential? Improve Your Social Skills.

 Improving your Social skills is no longer a choice! It is a must if you want to be in marketing. Dale Carnegie got it right when he said that to win more friends and influence more people you need to improve your interpersonal skills.  Twenty years of research on power and influence shows that people with superior social skills are substantially more influential than people with average social skills.  These findings make sense when you realize that influence is not something you have; it’s something other people give you.  In other words, you can’t be influential with people unless they allow you to be influential with them.  So influence is in large part a function of your relationship with other people, and the rule of thumb on influence is that you are likely to be more successful if the people you want to influence know you, like you, respect you, and trust you. 

Being Known

It is significantly easier to influence people you know than people you don’t.  So go out of your way to make yourself known.  If you’re in an organization, this means increasing your visibility throughout the organization.  Introduce yourself to people.  As you get to know them, let them know who you are.  My research shows that people are who highly skilled at being friendly and sociable with strangers and building close relationships are more than twice as influential as people who are less skilled at sociability and relationship building.  People around the world instinctively understand this, which is why socializing is one of the most frequently used influence techniques globally.  If you aren’t naturally good at socializing, then this is a key skill to build.  Extraverts are often naturally good at socializing, but being an introvert is not necessarily a liability.  You may just have to try harder to do something that does not come naturally to you.

Being Liked

Sometimes, you know the person you want to influence but aren’t as influential as you’d like with him or her because of bad chemistry. Many years ago when I was younger and single a friend introduced me to a young woman, and she and I dated for a while.  She was a nice, attractive person, and we tried to be a couple but it just didn’t work.  Somehow, we got on each other’s nerves and whatever either of us said or did was somehow wrong.  There was no chemistry between us, and it wasn’t her fault or mine.  We just weren’t a good match for each other.  So it goes.  In my three decades in business I’ve had similar situations with some colleagues and clients.  Despite everyone’s good intentions, the plain fact is that there’s something about the other person each of you just doesn’t like.

I wrote in The Elements of Power(Amacom Books, 2011) that attraction can be a significant source of power, and it’s based partly on the psychological principle of liking.  We are more inclined to say yes to people we like than to people we don’t, which is why friends are more likely to do favors for each other than they are for people they don’t know.  So to be more influential, do what you can to be more likeable to the people you want to influence.  Of course, we each have whatever physical gifts (or challenges) we were born with, but you should do the best you can with what you have.  Good grooming, posture, dress, and manners go a long way toward making you more attractive to others.  In business, as well as many other walks of life, these things matter.  The same is true with interpersonal behaviors that people like:friendliness, generosity, warmth, caring, and acceptance.  When we act with these qualities, people are more inclined to like us.  Conversely, if we are pushy, arrogant, boastful, self-centered, rude, disrespectful, or otherwise annoying, people will be inclined to dislike us.  Personality is a key component of likeability.

Being Respected and Trusted

Trust and respect are largely about character, credibility, and confidence.  You build character through courage, integrity, reliability, and similar character traits; you build credibility through your knowledge, access to information, role, and reputation (of which work ethic, results, and contributions are a significant factor); and you build confidence by behaving self-confidently, achieving consistently superior results, making good decisions, and exercising sound judgment.  If you are a member of a business or professional organization, people will also trust and respect you more if you are actively involved, engaged, and comitted to the enterprise.  To become highly influential, it helps to be well-liked, well-regarded, and indispensable.

Fortunately, none of us is born with a fixed amount of power and influence.  No matter who you are, you can become more powerful and more influential, and one of the keys is improving your interpersonal and social skills.  For more tips on how to do this, see Elements of Influence:  The Art of Getting Others to Follow Your Lead(Amacom Books, 2011) or my earlier book, What People Want (Davies-Black, 2006).  Also see Dale Carnegie’s classic, How to Win Friends and Influence People, which he first published in 1936 but is still relevant today.

Chris Corey CMO Markethive

 

Parts of this article are excerpted from Terry R. Bacon, Elements of Influence:  The Art of Getting Others to Follow Your Lead (NY:  AMACOM Books, 2011).

Photo credits:  Friends in a bar: Sean Locke/istockphoto.com. Young businesswoman:  Maridav/istockphoto.com.  Business people looking at a chart:  Jacob Wackerhausen/istockphoto.com. 

TP