Tag Archives: marketing

Get the Alexa Toolbar Extension for your SEO

The Alexa Toolbar: Why You Need this Piece of "%#*&%@#".

Google Uses Alexa’s Information For Ranking and Indexing!

One of the worst toolbars is Alexa’s. It slightly slows down browsing, it’s Spyware (Spybot Search and Destroy will remove it unless you tell it not to), and it has an unremovable icon link to Amazon?

So you’re probably wondering why I have the Alexa Toolbar Installed on my browser and why I tell my fellow marketers, webmasters and SEO gurus to do the same.

It’s not the “pop-up blocker” – we already had one of those – right? And it’s not that it displays related links, site contact info or site traffic stats – although that’s not completely worthless i guess. . .

It’s simple. The Alexa “spyware” toolbar monitors all my surfing and collects information about what domains I visit. They don’t know that it’s “me” – they collect it as anonymous user data and use it to rank web sites. Not only does Alexa use this information for determining where people surf on the web but so does google. Let me repeat that fact so it sinks in:

Google Uses Alexa’s Information For Ranking and Indexing!

Installing the Alexa toolbar and surfing your own site will absolutely help you get your sites indexed by Google more quickly. I just started this blog today, and the googlebot has already come by without any inbound links!

Because the Alexa toolbar is such a pile, no one ever keeps it installed. So just by updating and surfing your own site daily, (assuming NO ONE else does), you can get your Alexa ranking from 5,500,000 or “no data” to around 300,000 in under a month and to 100,000 in 3 months.

Alexa Rankings and Google PR are two of the main factors uninformed people look at when considering link exchanges. (Page Rank is completely useless BTW we have a white hat PR 4 site that gets 20 visitors a day and unranked sites that get several thousand per day).

If you remember the Nielsen Company, famous for the Nielsen Ratings, you understand that what is put on television was once determined by what a minute fraction of TV viewers watched: The people with a Nielsen box on their TV Set – The Nielsen Families. Having the Alexa toolbar installed on your browser is like being a Nielsen Family for the web. Your surfing habits will determine what is most “popular” and what sites should be ranked higher in the SERPs.

That was reason enough for me to install the Alexa Tool Bar. Download it for yourself, and watch your Alexa Rankings Skyrocket over the next several weeks. We know Google looks at the Information, which means that Yahoo and MSN are probably looking at it too.

Alexa’s Toolbar is a Great POWERFUL SEO tool.

Just a reminder to make sure you have the Alexa tool bar plugin installed. It is an important tool among others. But I consider the Alexa tool the most important plug in for Internet Marketers.

Install Alexa Tool Bar

TP

The Five Steps to Startup Success MarkethiveDeb Williams

The Five Steps to Startup Success – Markethive/Deb Williams

  
     The first social/market network built on blockchain technology

CEO of Markethive Thomas Prendergast announces,

“We are now ready and on the verge of launching the first ultimate Market Network with a social media interface. This has never been done before. Markethive is well versed in identifying its market, and we now offer our experience and expertise to everyone aspiring to build a business online.

We have purposely integrated blockchain technology for your security, privacy and give you the ability to create a universal income all on one platform. What this means is you cannot be shadowbanned. Giving you freedom of speech, your data is your data and cannot be used by the company or anyone else. You can work safely in an autonomous environment with everything you need to achieve your goals.”

The Next Generation – The Next Level

You will now be able to sharpen your entrepreneurial skills with state of the art inbound marketing tools in a collaborative fluid culture achieving the five steps to startup success with Markethive. Even if you have just a slight entrepreneurial itch, you will be able to learn and grow with the system positioned to be the next generation of social/market media. And you get paid to learn!

CEO of Markethive, Thomas Prendergast says,

“Markethive has built and adopted a proven strategy over the last 20 years. The foundation has been laid which puts us in the top 1%. We already have the three pillars of viability: community, technology, and liquidity, all of which are needed in equal portions to have viability in the digital money sphere.” 

  

As predicted by the visionaries of Silicon Valley

The CEO states,

“As predicted by the visionaries of Silicon Valley, the Market Network is the next logical replacement of the social networks. They spoke about the Market Network being the next unicorn of trillion dollar companies over the next 10 years. They were talking about Markethive. We are a marketplace and a network, and we have all the inbound marketing tools for workflow.

We are the ultimate Market Network. Markethive is rising up to be the next generation social (market) network bringing sanity to privacy and universal income to the entrepreneur.”

The early vertical market networks are

1. A marketplace – transactions among multiple buyers and sellers

2. A network – identity and communications

3. Workflow – SAAS, Software as a service

Markethive is an outstanding platform with huge upend potential in both the markets. Revenue generation is solid with income revenue already underway, as well as funding revenue.

  

It’s fully operational as a beta platform

CTO and Co-founder of Markethive Douglas Yates says,

“It’s fully operational as a beta platform. The coin has been created, the blockchain is in place, and every milestone in the white paper has been met on time.”

Tim Moseley, one of the many veteran associates, says,

“Markethive represents the future to me. It offers the most significant opportunity of my lifetime. Because of the vision and hard work relentlessly performed by the CEO Thomas Prendergast and his team, Markethive will launch into the future to become the premier inbound marketing network of our time. I can envision Markethive becoming the standard by which other market networks will be judged by.”

Another satisfied associate, Mike Sheehan, states,

“Having had the opportunity to meet and speak with Tom provided me with the vision that this platform is going to be unique and beneficial. With limited tech knowledge, Markethive gives me a platform where I can learn from both members and the training videos. And finally, given the option to have free access to 75% of the platform or, for only $100 monthly, having access to 100% of the platform, I know that everything is available for me to use without surprises of ‘up-sells’.”

All five steps to startup success have now been executed by Markethive. Now it’s your turn. Join Markethive and be ready to receive the first of many infinity airdrops of 500 MHV coins just for subscribing. And it gets better.

To find out more about Markethive, please visit.


Article Produced By

Deb Williams
I am a freelance writer for the Market Network and crypto/blockchain industry. I’m a strong advocate for technology, progress, freedom of speech, and I embrace “Change”.

My background is in state management, also sales, service and business development consulting in the corporate arena, which involves training and coaching clients from front line through to management in the financial services and real estate industries. For the last 18 years I have been an owner/operator, developing offline and online businesses.

Adelaide, Australia

TP

Markethive expansion seeks professional article writers

Markethive expansion seeks professional article writers

FROM SOCIAL NETWORK TO MARKET NETWORK

As Markethive prepares to become a leading social network for entrepreneurs, next to the vision implementation, developing the marketing and engineering departments is primary in focus.News provided by Markethive,SHELL, Wyo., Aug. 25, 2018 /PRNewswire/ — Douglas Yates CTO of Markethive quotes, "As Markethive's pre-launch crowdfunding has begun to bring funds into the company, the engineering department has been grown to 100s of engineers and significant headway has begun. This weekend Markethive releases it first dashboard upgrade as promised when we released our first Crowdfund draft in April 2018."

He also adds, "Now we are focused on growing our marketing department."

Thomas Prendergast CEO and acting Marketing Director had this to say, "As we prepare to fully launch Markethive's crowdfunding campaign, in preparation, we are building out our Marketing Department like we have built out our Engineering department. We are looking for creative talent. Right now we are putting out this call for creative writers. Writers for articles and press releases. To work in our virtual department under my supervision until we have a fully functioning Market Manager to take the helm."

Thomas also added, "So I have produced this Press Release as a cattle call for talent. If you feel you have what it takes, determination, inspiration, talent and a drive for excellence, then contact me for a full interview, our Marketing Group Telegram link will be found below. Markethive will become a huge success and story and I am offering a handful of gifted talent the chance of a lifetime to ride this train to glory with the rest of us."

Thomas also summarised his statement by adding, "After several weeks trying to contract writers through the various services out there like the text-broker's, free-lancer's, sites that operate from the failed concepts of closed and controlled systems. I discovered issues trying to work with their anonymous writers restrained by their regulations and rules preventing true open collaboration that Markethive needs and represents. Therefore, publishing this press release and our direction to deliver a truly open source commerce platform that allows complete disclosure and freedom of communication has become another facet to our story."

Markethive is a forward-looking enterprise utilizing blockchain to deliver a secure, private alternate solution to today's aged and controversial social networks. Markethive is the next generation Market Network built to become the leading advocate and solution for entrepreneurs worldwide. https://markethive.com

Apply to join the Marketing Team at Markethive via Telegram
https://t.me/markethive_marketing_group

Contact:
Thomas Prendergast
3072549329
ceo@markethive.net

Article Produced By

https://www.prnewswire.com/news-releases/markethive-expansion-seeks-professional-article-writers-300702399.html

TP

Is The Current Email Marketing Old Technology?

Is The Current Email Marketing Old Technology?

    

After 47 years since Email’s inception,

this technology is still going strong. It’s one of the most widely used and trusted channels for communication today, particularly with entrepreneurs, marketers and business owners. It’s helped many startups grow into multi-billion dollar companies. The unfortunate side of email is spam and although spam filters do a good job of detecting junk and send it straight to the spam folder, many organizations legitimate emails end up in the spam folder. If your subscribers don’t see your emails, they can’t open, click or convert.

Primarily, email campaigns and autoresponders use a capture page opt-in form to collect data, being a name, email and often times a phone number. This takes time and usually a number of steps to complete. You then in some cases need to go to your email to verify it. It is well documented that the more steps in the signup form process, the more likely prospects will be lost for lack of follow through. Email verification can reduce lead conversion up to 50%, delayed verification and delivery to spam folder reduce conversion up to 90%.

Alternatively, there is a capture technology which uses OAuth to capture the data of a potential lead or subscriber. This virtually guarantees the data is legitimate and the email is clean and not from a spam trap often acquired through website harvesting. Autoresponders and email advertising tools are probably the most essential parts of your business. You utilize it to follow-up with clients. To keep individuals returning to your site. To build loyalty. To create sales.

Email deliverability rates can really make or break an email marketing campaign. Here are 5 email and autoresponder tools with prices and deliverability percentages. Although rates can fluctuate over time, there does, however, seem to be some consistency between those that perform the best, and those that perform the worst.

Aweber

Aweber has a free 1 month trial period then priced as shown below. Aweber doesn’t really allow you to add leads from offline sources. Online lists are captured using online opt-in forms requiring name and email address.

Pricing:
Starting from $19/mth for 500 subscribers up to $149/mth for 25,000. Get a quote if over 25,000 subscribers are required.

Deliverability: Main Inbox 71.5% Spam 18.6% Tabs 8.2% Missing 1.7%

MailChimp

MailChimp has a “forever free” plan that allows you to create a list on MailChimp for free as long as your list is under 500 users. Although MailChimp offers a free trial, their autoresponder feature is only available in paid accounts and lists are built through single or double opt-in forms.

Pricing:
It has different pricing plans for Growing Businesses, Entrepreneurs and High volume senders. Grow Membership from $10/mth?—?Pro Membership starting at $199/mth.

Deliverability: Main Inbox 57.8% Spam 13.6% Tabs 24.7% Missing 3.9%

GetResponse

GetResponse is a web-based email marketing system for beginners right through to high-end businesses wanting scalable, high-performance solutions.

Pricing:
Starting from $15/mth for email marketing up to Enterprise at $1,199/mth.

Deliverability: Main Inbox 74.7% Spam 17.0% Tabs 3.4% Missing 5.0%

Constant Contact

Constant Contacts is an email marketing service, created to strengthen email marketing practices of small businesses, associations, nonprofits organizations, etc. It uses templates requiring email data from subscribers. Constant Contact provides monthly plans measured by the number of contacts.

Pricing:
Basic Email starts at $20/mth?—?Email Plus Starting at $45/mth. Both subscriptions are based on the number of contacts.

Deliverability: Main Inbox 86.1% Spam 2.2% Tabs 6.9% Missing 4.8%

Markethive

The Markethive email and autoresponder system are built for beginners through to Entrepreneurs and Business Owners at any level. It has utilized the OAuth technology to capture data via capture widgets through a choice of Social Media Sites situated on your capture pages, blogs and profile pages. Pricing: Free when you subscribe to Markethive. There are no limitations on the amount or size of your list or subscribers and no upcharges.

Deliverability: Main Inbox 99.97% Spam 0.0% Tabs 0.0% Missing 0.03%

The advent of the blockchain adds several new twists and may serve to be the disruption that has been overdue for marketers and advertisers that are looking to take their targeted campaigns to the next level. As we move forward, it will be interesting to see how this new technology could be used as a basis for a distributed email system. We are in for a ride over the next couple of years as technologies like blockchain slip into every facet of our lives. It’s not the strongest who survive or smartest, but the most adaptable.

Article Produced By
Deb Williams

I’m a freelance writer for the Market Network & crypto/blockchain. Stong advocate for technology progress & free speech https://markethive.com/creativemarketing

TP

Decentralized Identity Systems and the Future of Marketing

Decentralized Identity Systems and the Future of Marketing

What if SSI evolved into more freedom for Content creators and influencers that resulted in an Ad-free blockchain internet?

Instagram stories have become intercepted with Ad-spam,

it’s a pretty terrible user experience. As Facebook seeks to monetize Messenger, WhatsApp and Instagram?—?since Facebook’s flagship app is a dying app; the message is clear. Centralized Ads are polluting the internet. Whatever you believe self-sovereign-identity is, blockchain needs to decentralize identity systems on the internet to ensure consumer privacy, control and freedom.

The Emergence of the Next Web Based on Blockchain

A digital identity that’s accountable to human rights, is that so much to ask? Digital creators and influencers need to have full-rights to their creations just as consumers should have full rights to their data, which they can then barter or sell or trade via tokens with advertising platforms. Facebook and Google’s model is all wrong, it’s the past.

I’m following a lot of crypto projects related to UBI and the decentralized identity systems that reward people better. One of the terms I like the most is called “self-sovereign marketing”, where several startups are looking into creating more fairness in content and referral traffic for influencers in a more transparent way.

Everytime I post on LinkedIn, in the back of my mind I’m wondering why I don’t get paid. On Medium, I can put my articles behind a paywall and make a living wage. Why would I ever post again on Instagram or Twitter without some measurable return on investment? I need social media to work for me. If I have 195,000 followers on LinkedIn, that has to mean something.

Human Rights on the Internet

What people do should matter, and their digital rights not just to privacy, but to empowerment is key for how we build the internet and restart it with blockchain. SSI should not just serve Governments in how they track citizens on centralized blockchains. There must be an aspect of decentralization where the peer-to-peer aspect empowers people globally. Imagine if LinkedIn actually worked that way, and wasn’t just a spin-off of Microsoft? Imagine if Facebook stood for something more than a “family of apps” that is just an advertising machine?

SSI should complement existing advertising and government digital identity systems, just as Bitcoin and over 2,000 digital assets already complements how fiat transactions, investment, trading and assets work. Decentralization is about bringing the internet a new era of freedom, stability and alternatives to what’s not working. Let’s be honest, Google and Facebook should probably be broken up. (We don’t need the inventor of the Internet to tell us that). They are too centralized and have become corrupt.

In a future world of decentralized identity,

consumers will have more rights and advertising and
brands will open up a new era of ethical influencer marketing.

The Sociology of Decentralization

As mistrust of centralized tech companies grows, in proportion the movement towards decentralization syncs with our collective values.

At the same time now you have people like JP Morgan saying they are behind Ethereum. We can only assume the rise of digital assets and a token based economy will herald new options and alternatives for consumers on the next phase of the internet. We can’t stay on Facebook family apps and think it’s okay anymore. Consumers will demand better experiences, just like I as an indie journalist need incentives that motivate me and don’t just exploit me for my creativity.

Decentralization is the Key in How we Transition Past Advertising to the Next WebSelf-sovereign identity platforms need to scale with the future of how the internet will work. Their dApps need to empower consumers where new ecosystems of value can emerge that create more level playing fields.Capitalism without trust and blockchain might have trouble sustaining its value based on the old tricks (like vanity metrics for instance).As Instagram itself becomes saturated with stories that no longer have relevance to our fleeting attention, a new generation of apps will take its place.Many of those will have self-sovereign marketing built into them. This is already happening with many micro-video apps, you just might not be aware of it yet.

Self Sovereign Marketing will scale a new model of advertising

and change the internet forever.SSM will Hardcore Opportunity and Authenticity in the next Era of Social Marketing Advertising just like physical retail, needs to adapt to the values of the new consumer. Decentralization identity systems will augment how consumers participate in the future of advertising. Any blockchain startup that’s pioneering better incentives for these apps is ultimately contributing to the future of self-sovereign identity and self-sovereign marketing, SSI and SSM respectively. One day I’ll do a survey covering the main ones.

In a world of cryptoeconomic freedom, social platforms won’t own our data, we will. We’ll be driven by economic incentives to collaborate and create, in an open-source and permissionless manner where we’ll have unparalleled self-governance to explore our interests and abilities online compared to the enslavement of the internet today. Digital assets are pointing to a new model of how the internet of the future will work.

Article Produced By
Michael K. Spencer

Medium member since Apr 2018

Blockchain Mark Consultant, tech Futurist, prolific writer. WeChat: mikekevinspencer

https://medium.com/futuresin/decentralized-identity-systems-and-the-future-of-marketing-c6e1fde04552

 

 

TP

Markethive Social Network Market Network

Markethive + Social Network = Market Network

Markethive is what is now being identified as a Market Network, evolving from the aging Social Network platforms. In the example below, THE FUTURE is shown as SOCIAL BUSINESS. This equals what we are referring to as a MARKET NETWORK, where the social media platforms have evolved and are continuing to do so. The focus NOW is shifting to BUSINESS and COMMERCE: local, national, global, all of which are seen as markets. The key to note here is that the FUTURE is HERE NOW! Markethive is right on target, with the best possible timing.

Markethive also recognizes the importance of absolute privacy and security. This is of the utmost importance and priority. If you register for FREE @ http://markethive.tv, you can see what Markethive is all about and have access to the entire system, and you can also read their privacy policy there.

We also support a total neutrality regarding your issues, politics, religions, sexual orientations and anything else I have failed to mention.

Our greatest mission is to end the tyranny and rape of your data from #deletefacebook.

This practice ends here!

TP

Facebook: More API Restrictions and Shutdowns

It feels as if we are witnessing a very slow, painful, debilitating demise.

Seems every day there is more news that Facebook is spinning out-of-control without a parachute. The downward spiral Facebook is on has turned into more of a slide that is picking up speed and momentum as it goes.

Following the Cambridge Analytica data misuse scandal and the more recent discovery of a Facebook app that had been leaking data on 120 million users, Facebook is today announcing a number of API changes aimed at better protecting user information. The changes will impact multiple developer-facing APIs, including those used to create social experiences on the site, as well as those for media partners, and more.

Some of the APIs are being shuttered for low adoption, while others will require app reviews going forward, Facebook said.

The company said the following API restrictions were now being put into place:

  • Graph API Explorer App: Facebook will deprecate its test app today. Developers will need to use their own apps' access tokens to test their queries on the Graph API Explorer going forward.
  • Profile Expression Kit: This let developers build apps that allowed people to decorate their profile photos or create profile videos. This one seems to be lumped in the group of shutdowns not because of misuse potential, but because it had low adoption. It will shut down October 1st.
  • Media Solutions APIs: On August 1, Facebook is shutting down Topic Search, Topic Insights and Topic Feed and Public Figure APIs due to low usage. It already deprecated the Trending API and Signal tool for journalists, the Trending Topics product, and the Hashtag Voting for interactive TV experiences. Going forward, Facebook says public content discovery APIs will be limited to page content and public posts on certain verified profiles.
  • Pages API: Developers can search using the Pages API again, but will need feature permissions to Page Public Content Access, which can only be obtained through the app review process.
  • Marketing API: Developers will have to go through an app review before they can use this API.
  • Leads Ads Retrieval: Facebook is introducing new app review permissions for this, too.
  • Live Video APIs: Will also have new app review permissions.

The changes were detailed in a post published the Facebook Newsroom, which hinted they would not be the last.

Credits and for more on this article. Originally appeared in TechCrunch: https://tcrn.ch/2IKza9A

STAY TUNED!

TP

Here’s How to Calculate What’s Working When You’re Marketing on Lots of Channels

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.


Long gone are the days of blindly spending marketing dollars

without a data first mindset to clearly calculate and prove you are driving a return on your marketing investment (your “ROMI”). This previously linked post demonstrates how to track your ROMI at the 30,000 foot view, based on your overall business revenues vs. costs, or at the unit level of an average transaction. But, if you want to really fine tune your efforts to maximize your ROMI, the best marketers turn to marketing attribution tools to help optimize marketing within every sub-channel of their business. Let me explain.

What is marketing attribution?

Your customers are interacting with your business in many ways. Let’s say you are a retailer, and one customer may be visiting your store, your website, your mobile app, your direct mail catalog, etc. Marketing attribution helps assign value to which of those channels (if not all) should get credit for the sale. So, when you go to calculate your ROMI for that business unit, you are fairly matching revenues with marketing costs.

Calculating attribution is hard.

The above makes it sound like marketing attribution is a relatively straight forward thing to calculate. It could be if the customer only visited one channel, but what happens when they concurrently visit multiple channels? The calculation becomes much harder.  Let’s say a customer receives a catalog in the mail, goes to the website to learn more, then purchases the product in the store. Which gets the credit? The answer: they all should get partial credit, and that is where marketing attribution tools come in to help you calculate that.

Which should get the most credit?

Determining who gets the most credit for a sale is the big debate. Should the first touch point get the most credit, since the transaction most likely started there? Or, should the last touch point get the most credit, as that is where the customer actually pulled out their credit card and purchased the product?

The arguments can clearly be made both ways (especially by the marketing managers in each of those respective departments). I tend to bias toward the first touch point (e.g., the catalog that arrived in the mail), to help me assess if I should keep spending on that specific tactic. But, oftentimes, I simply split the credit evenly between each channel that touched the customer during that sale cycle.

Marketing attribution tools

Many companies turn to sophisticated software packages to help them. Some of the more sophisticated tools are found in expensive enterprise grade solutions from Adobe and others. But, there are others that serve the SMB market, as well, including Bizable, Bright Funnel, LeadsRx, Looker, Track Maven, Active Demand, Tealium, ABM Analytics and Attribution, to name a few. You can learn more about those products from their websites, or the marketing attribution sections of software user review sites, like G2 Crowd or Capterra.

You can calculate it own your own.

Let’s say you spend $10,000 on a direct mail piece, and you get 100 of those people — 1 percent —  to buy a $200 product from you. Fifty purchase through your call center and 50 through your website. You know the website orders were tied to the direct mail piece, because the user needed to enter a unique promotion code to redeem the offer in the mailer. 

I would attribute 50 percent of the 50 web orders to the catalog and 50 percent of those web orders to the website, as they both equally played a role in the sale. So, the catalog gets credit for 75 orders ($15,000 in revenues) and the website gets credit for 25 orders ($5,000 in revenues) from this one campaign.

Then, you need to carry that logic through to expenses. You need to allocate 75 percent of the mailer costs ($7,500) to the catalog division and 25 percent ($2,500) to the website division. And, in reverse, if the website has costs to operate, let’s say $10 per transaction (or $250 in total web orders from the mailer), you need to add those costs to the catalog division’s total campaign costs. The call center costs of $25 per order (or $1,875 in total catalog orders) will be incurred entirely by the catalog division, as the call center was not used by the website orders.

So, totaling it all up from this campaign, the catalog had: $15,000 in revenue less $7,500 in mailer costs, less $1,875 in call center costs, less $250 in website costs. For a total profit of $5875 and a total ROMI of 2x (ignoring product costs). And, the website had:  $5,000 in revenue less $2,500 in mailer costs, less $750 in website costs, for a total profit of $1,750 and ROMI of 1.54x. Voila! Both divisions that participated in the sale, sharing in the sale credit in a fair and equitable way.

620{P}tential pitfalls in your calculations.

There are many instances that create calculation challenges. For example, which gets credit for a repeat sale, the channel that began the customer relationship or the channel that got the repeat order? I bias the most recent channel, but give credit for the lifetime value calculations of the first channel.

What happens when the tracking data is incomplete and you are not sure who should get credit for the sale? In that case, allocate the untracked orders pro rata in the same percentages as the tracked orders. For example, if your website accounted for 50 percent of your clearly tracked orders, there is a good chance it represented 50 percent of your untracked orders, as well. So, add those untracked orders to each respective tracked channel. This is as much an art as it is a science, so it will take time to set your rules and optimize them over time.

CONCLUDING THOUGHTS

Hopefully, you now better understand what marketing attribution is, and why it is so important to track:  it helps you to fine tune your ROMI calculations by marketing channel to make sure you are optimizing your marketing spend by channel. The better you understand your customer behaviors (e.g., touchpoints) with a customer-centric omni-channel mindset, the better you will be able to truly take your marketing efforts to the next level.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

TP

This startup is creating the cultural cryptocurrency for museums and institutions

This startup is creating the cultural cryptocurrency for museums and institutions

Cultural tourism is a big segment of the wider travel and tourism industry.

While large online players like TripAdvisor provide a huge amount of information for travellers about museums, landmarks, and historical sites, there is still a need for innovation in the space. For example, the EU has a working group for digitally capturing, preserving, and exploring cultural heritage through new technologies. Austrian startup Cultural Places believes it has an answer by bringing cultural heritage and blockchain technology together. It wants to reinvent every aspect of the cultural industry, from ticketing to fundraising.

At its core, Cultural Places is a social network for artists, curators, and patrons, built by Oroundo, whose founders developed the concept over the last three years, which is creating a cultural ecosystem connecting customers and suppliers. The first version of the app has already been deployed with more than 30 institutions and landmarks including the Stephansdom cathedral in Vienna and the Borobudur Buddhist temple in Indonesia. But now it is moving on to its next phase – the Cultural Coin. The token is the platform’s dedicated cryptocurrency for purchasing tickets to museums and theatres or supporting galleries and exhibitions. Cultural Places will be running an ICO to raise financing for further development and deployment of the platform. Long term, the founders envision Cultural Places as the go-to platform for discovering and booking trips.

Streamlining ticketing

Traditional ticket booking is dogged by high fees, sometimes up to 30 percent, not to mention the high levels of fraud and ticket touting on the secondary market. On Cultural Places, tickets are handled via smart contracts on Ethereum, which removes the need for intermediaries. Smart contracts also allow for sharing and reselling of tickets to avoid anyone being ripped off. Customers get reasonably priced tickets and artists know that their tickets are being sold to actual fans rather than ticket touts.

This has been a massive pain point for ticketing across numerous industries and several startups are trying to solve it with the blockchain but Cultural Places is one of the first to design a blockchain solution specifically for this industry.

Social network & crowdfunding

Cultural Places aims to be all-encompassing. It will be a social network for travellers and culture buffs where users can build connections with others that have similar interests and shop on marketplaces for physical and digital goods. The platform helps institutions to collect and analyse user data to refine and hone the content they share to users. Furthermore, this data will inform more precise advertising compared with other social networks. Cultural institutions, like museums, will be able to build offerings using Cultural Places’ API and receive payments using the Cultural Coin cryptocurrency. Beyond that, the platform allows institutions and bodies to digitally represent and spread awareness around their work.

All content in the app is created by the institutions themselves so it’s always up to date and accurate. Museums for example are already able to integrate beacon and NFC technology in their buildings with the app to act as a walking tour guide when you’re actually at the location. Furthermore, the crowdfunding feature will help cultural businesses and artists to raise funds in a transparent way amid an environment where cultural investments are under strain. Much like ticketing, the startup claims that the crowdfunding process will be more transparent for all parties. This may be contributing to the costs of running an exhibition or helping to fund an archaeological dig.

Lower costs for the user

Cultural Places promotes its model of transparency and lower fees compared to incumbents in the marketplace but its chief business model is still revenue from transactions like ticket booking. All purchases made on Cultural Places will incur a six percent fee. Of this, three percent goes to Cultural Places and other three percent is distributed across the community: One percent will be returned to the user in Cultural Coins as a sort of loyalty program. Another one percent of the transaction will be distributed to all Cultural Coin token holders as a reward for being part of the ecosystem. And a final one percent will be distributed to all institutions to encourage further participation.

The Cultural Coin

The company is holding an ICO for the Cultural Coin, which is supported by the digital marketing agency Digitalsunray. The  Cultural Coin is a utility token that will be operational across the platform, though payments will also be available in fiat.  In the sale, 1.5 billion coins will be generated, with 900 million (60 percent) of these coins being made public in the sale, concluding on April 5 with all unsold tokens being destroyed. 150 million coins (10 percent) will go into a stability pool; 30 million (two percent) will be reserved for a bug bounty program; 75 million (five percent) will be distributed among existing Oroundo shareholders; and 345 million (23 percent) will be held for other early stakeholders, team members, and advisors in the project.

The sale is taking place in five phases: a pre-ICO and four separate sale phases with the value of the coin going up at each phase. In the pre-ICO, the coins are valued at €0.015 and will then increase to €0.018, €0.021, and €0.024 before finishing at €0.030 on the final phase. Unlike many ICOs, the company has already launched a working product with iOS and Android versions of the app. The funds raised by the ICO will help further development of its blockchain features and growing its partner networks. It is working with startup Flashboys for the blockchain implementations. Flashboys is the creator of Wizzle and will list the Cultural Coin on its exchange. Cultural Places is also working with customer satisfaction rating company RateMyTate.  The startup will first integrate the blockchain ticketing system this year with a view to building out the payments and crowdfunding features in 2019.

Chuck Reynolds

Marketing Dept
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Payment Provider Fleetcor to Pilot Ripple’s XRP Cryptocurrency

Payment Provider Fleetcor to Pilot Ripple's XRP Cryptocurrency

Workforce and fleet payments provider Fleetcor Technologies

has become the latest to trial Ripple's xRapid product, which utilizes its custom cryptocurrency XRP. New York-based financial consultants Cambridge Global Payments, which Fleetcor acquired last year, will also be part of the partnership, a Ripple spokesperson said. Cambridge has been a Ripple client since 2017, though it has largely used the startup's xCurrent product.

Stepping back, the news comes over a month after telecom provider IDT and payments provider Mercury signed on to pilot xRapid. Similarly, MoneyGram soon after revealed it was piloting the same product to test its speed and efficiency for international payments, as previously reported. At present, the companies must use pre-funded bank accounts in various countries in order to facilitate transactions. Cuallix, a Mexican financial services company, has been using XRP as an alternative since last year, and noted in a recent blog post that the liquidity provided by xRapid helps it process direct payments between the U.S. and its southern neighbor both quickly and cheaply.

Various other companies have also signed on with Ripple in recent months, using its blockchain technology stacks, but not XRP, to ease cross-border transactions. Over the past few months, Abu Dhabi-based UAE Exchange, China-based LianLian and the UK arm of Santander Bank have all signed on to use xCurrent. At the time, the companies largely announced they were looking to lower the cost and time required to send funds across borders.

Chuck Reynolds

Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Mexican Lawmakers Pass Cryptocurrency Regulation Bill

Lawmakers in Mexico have reportedly advanced a bill

that was drafted to regulate fintech, including cryptocurrencies, in the country. According to Reuters, the bill was passed by Mexico's Chamber of Deputies, the lower house of its legislature, on Thursday and currently is pending signature from Mexico's President Enrique Pena Nieto before it goes into effect as law. The latest legislative move follows a previous green light from the country's Senate in December 2017 that cleared the way for the bill, which is aimed to bring certainty on the status of cryptocurrency, as well as to prevent use of the tech in illicit activities such as money-laundering.

As reported by CoinDesk, the framework aims to set out that cryptocurrencies are not legal tender in Mexico, a stance in line with comments from the country's central bank in early 2017. In a local report, Agustin Carstens, the then-governor of Banco de Mexico said bitcoin should be considered a commodity, not a currency. In addition, the bill also seeks to put the operation of cryptocurrency exchanges under oversight of the country's central bank.

The Reuters report, though, indicates that the bill, drafted in general terms, will also see further development of a secondary law by other financial regulators such as Mexico's securities commission, the central bank and the finance ministry in the coming months. The changes are expected to bring rules on activities such as fund-raising by cryptocurrency firms.

Chuck Reynolds

Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

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