Tag Archives: platform

Kakao Affiliate Dunamu Launches Blockchain Service Platform

Kakao Affiliate Dunamu Launches Blockchain Service Platform

                                  

Dunamu, the fintech arm of South Korea’s largest Internet corporation Kakao,

is reportedly launching a blockchain service platform designed to help companies start businesses using blockchain. Korea’s JoongAng Daily reported the news on March 19. The platform, which is called Luniverse and supervised by blockchain technology research lab Lambda256, is geared to help IT startups develop blockchain-based services. The platform reportedly has a high level of security and an automated scaling function, that can adjust blockchain sizes in accordance with the amount of data stored on it.

To implement the service, Dunamu reportedly collaborated with blockchain companies that provided various blockchain apps and products following clients’ business fields. Park Jae-hyun, CEO and former research head of Lambda256 said that “in the past, a lot of companies built their own blockchain, but an alternative is outsourcing the establishment of a blockchain in the form of a service offered on cloud systems.” Yesterday, Kakao announced the integration of its cryptocurrency wallet in its messaging app KakaoTalk, which will purportedly enable more than 44 million South Korean KakaoTalk users to send peer-to-peer transactions using Kakao’s crypto-powered wallet.

Also in March, Cointelegraph reported that Kakao will repeat its initial coin offering after netting $90 million from investors. Klaytn, the blockchain platform which is the responsibility of spin-off firm Ground X, will now seek to raise another $90 million. In December 2018, Kakao had first announced that it was planning to raise around $300 million through Ground X to develop its own token. As reported in February, in the fourth quarter of 2018 Kakao’s operating expenses related to new businesses, such as blockchain and artificial intelligence, was 65 billion won ($57.5 million), which reportedly led to a net loss for the whole period. Kakao’s consolidated operating income was 4.3 billion Korean won ($3.8 million).

Article Produced By
Ana Alexandre

Total change in her career took Anastasia into the world of analytics and business information as a researcher and translator in 2010. Some time later she got into FinTech, a dynamically developing segment at the intersection of the financial services and technology. Ana joined Cointelegraph in September 2017.

https://cointelegraph.com/news/silvergate-bank-onboarded-59-new-crypto-customers-in-q4-2018

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Coinbase Pro Adds Support for Stellar Lumens

Coinbase Pro Adds Support for Stellar Lumens

Coinbase Pro, the professional offering of United States-based crypto exchange

and wallet service Coinbase, has announced support for Stellar Lumens (XLM) in a blog post on March 13. Per the post, Coinbase Pro will now accept deposits of XLM for around 12 hours before enabling full trading. Coinbase notes that after establishing sufficient supply of XLM, it will open trading pairs in U.S. dollars, euro and Bitcoin (BTC) in phases.

XLM trading will go through three stages before enabling full trading, including limit, market and stop orders. The stages involve “transfer-only,” “post-only,” and “limit-only.” The first two stages will allow users to transfer XLM to Coinbase Pro accounts and post limit orders, while the subsequent one will enable customers to match limit orders. XLM trading will be initially available for customers in Coinbase’s supported jurisdictions, expect the state of New York. Coinbase may add additional jurisdictions at a later time.

Last month, Coinbase Pro added support for Ripple (XRP), that joined already listed Ethereum Classic (ETC), Basic Attention Token (BAT) and privacy oriented altcoin Zcash (ZEC). In the past, these tokens were added to Coinbase Pro, before support for them was eventually extended to Coinbase.com and its apps for Android and iOS. The recent addition of XRP to Coinbase was long-awaited by the crypto community. The coin reacted promptly to the news about its listing on Coinbase Pro, turning out to be one of the biggest winners on that day.

However, a report by blockchain research firm Diar stated that XRP breaks one of Coinbase’s requirements to be listed on the platform. In its “Digital Asset Framework,” Coinbase stipulates that "the ownership stake [in a token] retained by the team is a minority stake," while, according to Diar, Ripple holds around 60 percent of the supply in escrow with a release schedule. At press time, XLM has gained around 3.94 percent on the day and is trading around $0.108, according to data from CoinMarketCap.

Article Produced By
Ana Alexandre

Total change in her career took Anastasia into the world of analytics and business information as a researcher and translator in 2010. Some time later she got into FinTech, a dynamically developing segment at the intersection of the financial services and technology. Ana joined Cointelegraph in September 2017.

https://cointelegraph.com/news/coinbase-pro-adds-support-for-stellar-lumens

Read previous article at:
https://markethive.com/group/cryptocoin/blog/why-market-players-are-enthusiastic-about-investing-in-new-economy-expert-blog

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How Brands Use Instagram Stories To Boost Business

How Brands Use Instagram Stories To Boost Business

The Instagram Stories feature rolled out in August 2016

as Instagram’s answer to Snapchat. It allows users to create or upload temporary publications which are viewable for 24 hours, before being archived. Instagram Stories is a powerful feature which has given brands a space to share with perceived authenticity, while the temporary element allows for a more varied, somewhat relaxed approach to content sharing. Furthermore, archived content can be recycled through sharing again, adding to a highlight, or through the relatively new ‘Memories’ option (similar to Facebook Memories).

Since its birth, Instagram Stories has been developed to roll out several features for content customisation. Brands now have the option to include music, hashtags, mentions, geotags, polls, questions, stickers, feature products, add external links and more. Much like the social media platforms themselves, brands are finding more and more inventive ways of keeping the attention of their customers. With so many ways to vary Instagram Stories content, how are brands using Instagram Stories to their advantage?

We have compiled some of the clever ways brands are using Instagram Stories, so that you can apply your favourites to your own brand’s social media strategy.

Market Research

Market research is the act of gathering information about consumer needs and preferences. Instagram Stories is a brilliant tool for gaining customer feedback, queries and opinions. Creating polls or posing questions gives your brand direct conversation with followers, allowing them to feel heard. Responding to polls and questions also gives your brand an opportunity to share expertise, build community and trust, humanise your brand, and gain information about product preferences and frequently asked questions. NYX Cosmetics took the opportunity of a photoshoot with Nam Vo to do an Instagram takeover. This is when an influencer or public figure is invited to ‘take the floor’ as it were and speak to your followers. They used the questions feature in Instagram Stories, which allowed them to feature their own products while answering viewer questions.

Humanise Your Brand

The expiration of Instagram Stories encourages brands to be a little less formal, which builds trust through authenticity. Using fun additions such as stickers, gifs, music and countdowns can develop a deeper level of connection between the brand and consumer. Brands also use Instagram Stories to give names, faces and character to otherwise ‘faceless’ corporate business profiles. Here is an example of Loreal Pro using Instagram Stories in an informal fashion. Choosing to document an event as it happens shows authenticity, while using mentions and hashtags across several Instagram Stories posts can boost reach and increase sharing opportunities.

Here are some of the ways you can humanise your brand:

  • Sharing footage of events as they occur
  • Sharing behind the scenes content
  • Storytelling
  • Interviewing colleagues

Promote Products

Instagram Stories allows brands to attach a direct link to an external web page. This makes it the perfect place to promote products or services and share new lines. If you have a business account with over 10,000 followers, or have created an advert through Facebook’s Ad Manager to be displayed on Instagram Stories, you can attach a link to your Instagram Stories post. This gives the viewer the to option to ‘Swipe Up’ which will open a link of your choice.

The clothing and lifestyle brand P&Co have cleverly crafted a cohesive product promotion strategy across their Instagram Stories and their main account content, tying it all together neatly with a competition.Notice how P&Co used a competition to grow their followers, reach and brand awareness. They also added the ‘Swipe Up’ link to drive traffic to their website, and were still able to shout about their product in a professional and effective way. In addition to this, P&Co tied everything together with a post on their page, which has their product featured. Using Instagram Stories in conjunction with feed posts is an effective way to increase the likelihood of sales and brand awareness.Another way to promote products in Instagram Stories is to create an advert. This should be done in Facebook Ads Manager and it allows you to reach a targeted audience.

Share Your Brand Through Usable Imagery

Creating interactive, shareable or useable content is an inventive way to connect with your followers, grow interest around your brand and stay in the consumer’s mind a lot longer. Some brands opt for creating fun, fillable questionnaires or ‘would you rather’ tick box templates for followers to add stickers to and share on their own Instagram Stories. With these being easy to copy, fun to complete, and usually featuring the Instagram handle of the brand, this approach encourages the creation of shareable user-generated content, which is an effective way to get a lot from a humble Stories post.

Another example of usable imagery is the creation of stunning phone wallpaper imagery. While some opt for adding branding to the images, others (like the example below) simply share beautiful imagery which the viewer will want to use as their phone wallpaper. Then every time the viewer uses their phone, they are reminded of the brand. Additionally, when the user gets complimented on their phone wallpaper, they have an opportunity to talk about and share the brand.

Announcements

Due to the expiration of Stories posts, this is the perfect place for brands to share announcements which will also expire, such as livestreams or 24 hour offers/deals. Nintendo gives us a great example of how Instagram Stories can provide a place to upload a poster, with all the relevant information, and a direct link to the web page viewers are being pointed to.

Give A Voice To Your Followers

Let’s face it?—?who doesn’t like to be acknowledged by a big company when they’re sharing a photo of a product they love from a brand they rate?! Instagram Stories is the perfect place to share user-generated content of your products, through encouraging the use of a hashtag, so that you can find shareable content easily and show some love to your Instagram community. This is exactly what McDonald’s did with their limited edition Shamrock Shake. Using the hashtag #ShamrockShakeSZN and reinforcing the hashtag use through every Stories post, McDonald’s developed a great string of user-generated content, while strengthening their community and growing excitement around the product.

Think about encouraging conversation through inviting viewers to actively engage.

As you can see through the examples above, brands regularly combine a few of these techniques, either in the same Stories post or across a string of Stories posts with the same message. This is an effective way to reinforce themes and awareness, while making use of the features available. We hope these examples have sparked your creativity with lots of interesting ways you can implement Instagram Stories into your social media marketing strategy. You can track your Instagram Stories, their reach rates, completion rates, full view rates and view the best times to post your Stories with Minter.io – the handy analytics tool that helps you get the most out of your brand on Instagram.

Article Produced By
Sarah Pike

Writer for Minter.io

https://medium.com/minter-io/how-brands-use-instagram-stories-to-boost-business-14ecc12c1877

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Gen Z Is All About Authenticity

Gen Z Is All About Authenticity

                                 

Born in 1996, I’m either one of the last millennials or I’m among the first of Generation Z

?—?there’s no official consensus. I identify as a millennial, but I am intrigued by the up-and-coming Gen Z. What makes my generation different from theirs given that I’m only a few years (or months) older than them? Many people?—?and brands, governments and organizations?—?are asking that exact question. Understanding what people value and what concerns them enables us to better connect and communicate. Experts for years analysed the Baby Boomers, Millennials and others?—?now, researchers and laypeople alike are analysing what makes Gen Z tick?—?how they think, communicate, and what inspires them to change or act.

For now, my question is at least partially unanswerable, as we still have a lot to learn about what it means to be a member of Gen Z. Millennials, however, are often described by their propensity for wine, left-leaning sensibilities and love of social media, and are now comparatively easy to understand. Some have described Gen Z as just “millennials on steroids,” but that’s a reductive way of thinking about them. Many think about Gen Z primarily in terms of technology and their shortened attention span, but that’s an oversimplified approach as well. Gen Z is difficult to peg down, but that hasn’t stopped people from trying.

One thing we do know is that Gen Z seems to value sincerity. Data reported by CNBC shows that authenticity is an important value for Gen Z, with “67 percent of those surveyed agreeing that ‘being true to their values and beliefs makes a person cool.’” One of the biggest challenges in engaging with Gen Z will be determining how to appear “cool” and change the world while still remaining profitable. The Gen Z preoccupation with authenticity?—?which has driven them away from traditional celebrities in favor of more intimate social media and YouTube influencers?—?makes them scrutinize the motives of large brands, presenting a challenge for today’s marketing and communications professionals.

Data shows that 89 percent of Gen Z “would rather buy from a company supporting social and environmental issues over one that does not.” However, if a company comes out in support of a cause that seems unrelated to their own mission and brand it can have the opposite effect?—?it comes across as a media play for public brownie points, ultimately damaging the brand reputation among a Gen Z audience. To show Gen Z your brand or identity is authentic, you first need to carefully define what that brand is. Only then can you align a cause with your brand’s mission, and be consistent in your support of both.

In order to convince Gen Z that you truly care about a cause you also have to be willing to invest in that cause?—?a commercial with uplifting themes but without substantive action behind it will agitate Gen Z into thinking your brand is capitalizing on issues without supporting change. This practice is known as “goodwashing.” The name is a nod to “greenwashing,” which refers to companies making unsubstantiated claims about valuing the environment.

Just as the younger generation idolizes social media influencers, they are also more receptive to brand messaging on social and mobile media platforms?—?content that is very much so still advertising, but does not look or feel like traditional ads. For Gen Z, print advertising and traditional commercials can feel inauthentic in the same way that hollywood celebrities seem unrelatable. The growing consumer base is shifting as Gen Z enters the fray; 58 percent of consumers are most amenable to brands taking a social or political stance on social media and only 25 percent feel that way about print advertising.

One company whose cause forms the basis of its marketing and branding, is TOMS. TOMS’ “One for One” branding strategy has allowed the company to grow from selling a single-style shoe to include sunglasses, at times coffee and a full-range of footwear. While the idea of giving away as much as you sell does not intuitively seem like a winning recipe for a profitable business, their philanthropic mission has propelled them forward for over a decade. Over the years, instead of shying away from their identity as a company with a cause, they have doubled down and recently adopted the relatively political goal of ending gun violence. While some businesses would worry this could prove too polarizing for their customers, TOMS continues to succeed.

As Gen Z grows up and has even more spending power this type of mission-first business and marketing communication approach will become evermore common and influential. Gen Z might have been born with cell phones in their hands, but, as a generation, they shouldn’t be defined by their devices; they’re a diverse group of young people pushing for social change and greater authenticity?—?not just between people, but in our interactions with brands and organizations Brands can begin to take steps to align themselves with the proclivities of Gen Z. However, we’ll have to see how Gen Z continues to evolve as they become adults and their proclivities and priorities grow up with them.

Article Produced By
Fiona Burke

https://medium.com/clyde-group/gen-z-is-all-about-authenticity-59d863b0bdcf

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Coinbase Preventing Account Closures as DeleteCoinbase Movement Spreads

Coinbase Preventing Account Closures as #DeleteCoinbase Movement Spreads
 
Multiple users are reporting on social media that they are currently unable to delete their Coinbase accounts. This news comes as some cryptocurrency enthusiasts continue to clamor for a boycott of the exchange giant over its recent acquisition of Neutrino.

Users Unable to Delete Their Coinbase Accounts

Amid the clamor for a boycott on Coinbase, some users are saying that the company is preventing them from closing down their accounts. Respondents say they followed the fairly easy account closing procedure only to be met with error messages. Even more puzzling is the fact that these users say they have gotten rid of their dust – infinitesimal cryptocurrency fractions leftover from transactions. Self-professed Bitcoin maximalists like Adam Moore and Jeremy Seaside report zero account balances but still unable to close their accounts. In a tweet published on Friday (March 1, 2019), the Moore reports that Coinbase customer support is yet to respond to his complaint concerning the inability to close the account. One Twitter user also commented that perhaps the company is trying to suppress the number of closed accounts during this period of negative publicity.

Coinbase Dust Chain

Coinbase reportedly doesn’t allow users with leftover dust to close their accounts. Reports on Twitter show users transferring their dust to other Coinbase users before closing their account. Independent software coder and Bitcoin enthusiast, Udi Wertheimer has created the #DeleteCoinbaseTrustChain to help with the process. Meanwhile, the main #DeleteCoinbase hashtag now has more than 900 tweets.

#DeleteCoinbase Movement

The straw that broke the camel back appears to be the company’s recent acquisition of blockchain surveillance firm Neutrino. Reports emerged that senior members of Neutrino have a long history of developing state-sponsored spyware programs. Critics say Coinbase’s association with entities of such repute go against the core principles of the cryptocurrency space. For many, the Neutrino acquisition is the latest in a growing list of indiscretions which include questionable listing policies and exorbitant fees. In its defense, the company says it doesn’t condone hacking but that it couldn’t afford to pass up on the technology that Neutrino has on offer.

Do you think Coinbase is deliberately preventing users from deleting their accounts? Let us know your thoughts in the comments below.

Article Produced By
Bitcoinist

https://bitcoinist.com/coinbase-deletecoinbase-movement/

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Binance Offers Token Rewards for Testing New Decentralized Platform

Binance Offers Token Rewards for Testing New Decentralized Platform

                                 

Major cryptocurrency exchange Binance

is offering a reward for testing the company’s new decentralized trading platform Binance DEX. The news was announced by Binance CEO Changpeng Zhao in a tweet on Feb. 28. In the post, Changpeng Zhao, who also goes by CZ, invites users to test the recently launched exchange and thus help start the mainnet faster. Users will subsequently be rewarded with Binance’s native token, Binance Coin (BNB)

. Zhao wrote:

“To test the hell out of @Binance_DEX, we are giving away roughly $100,000 USD equivalent, in REAL $BNB, as reward for our testnet trading competition. Come and join the fun, and help us launch the mainnet faster!”

In a separate blog post, Binance provided a detailed description of the Binance DEX simulated trading competition which will take place

from March 7 to March 21, 2019:

“All users who hold at least 1 real BNB on their Binance account will be eligible to participate in this Binance DEX Simulated Trading Competition. Each Binance.com account is able to register a maximum of 20 Binance Chain addresses and will receive 200 virtual testnet BNB tokens to each address to use as their starting funds before the Binance DEX trading competition begins.”

DEX is an exchange powered by blockchain and peer-to-peer (p2p) distributed system Binance Chain, whose testnet launch was announced on Feb. 20. Binance DEX will reportedly support secure decentralized software and hardware wallets. Binance’s Trust Wallet will also be integrated with Binance DEX, along with the Ledger Nano S, with more compatible wallets to be added at a later date. Over the past 24 hours, BNB coin has gained nearly 11 percent and is trading at around $11.45 at press time, according to data from CoinMarketCap.

Yesterday, cryptocurrency exchange Kraken posted a $100,000 reward in either fiat or digital currency for tips that could lead to the discovery of the missing assets of the major Canadian crypto exchange QuadrigaCX. In the statement, Kraken said that all leads would be forwarded to the appropriate law enforcement authorities.

Article Produced By
Ana Alexandre

Total change in her career took Anastasia into the world of analytics and business information as a researcher and translator in 2010. Some time later she got into FinTech, a dynamically developing segment at the intersection of the financial services and technology. Ana joined Cointelegraph in September 2017.

https://cointelegraph.com/news/binance-offers-token-rewards-for-testing-new-decentralized-platform

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